Dynamic, detail-oriented communication strategist and marketing specialist with a proven track record as an account manager, adept in sales, and possessing a wealth of experience in steering diverse global clientele through impactful online and offline initiatives.
Responsible for strategic project planning, management, and execution, including diplomatic events such as the inauguration of the new Vancouver office, trade missions, and in-platform campaigns, handling multiple roles across each project to ensure seamless execution and successful outcomes. Research and organize market analytics, databases, networks, and communications for both experiential and digital initiatives. Work closely with trade analysts to assist with thorough and successful multinational trade efforts.
Developed and maintained relationships with new and existing clients to increase sales revenue, including management of both inbound and outbound client relationships, CRM systems, post-sales follow-up, and client relations. Collaborated with the marketing department on sales assets, from prospect to close.
Managed a portfolio of 70+ accounts, providing consistent relationships, creative communications, and support to clients. Daily use of creative and e-commerce programs. Worked closely with the sales team to coordinate case-specific communication assets.
Led the creative development of product packaging and design, digital assets, web design, and mass communications. Created marketing campaigns for in-house products and brands, hosted by the company. Tripled social media engagement and following.