JESSE BRUYN
Toronto,Ontario
Summary
- Country leader to five Regional Vice Presidents and 40+ Account Executives covering all businesses in Canada from Large Enterprise to SMB across all industry verticals.
- Lead all go-to-market functions for a $130M+ ARR business including strategic alignment with Business Development, Marketing, Solution Engineering, Sales Strategy, Product and Customer Success.
- 2nd and 3rd line leadership experience with aptitude for executing in SMB, Commercial and Enterprise accounts, fostering trusted business relationships with C-level executives.
- Experienced in developing national go-to-market strategies inclusive of industry and segment specific programs with a consistent track record of exceeding targets.
Overview
15
15
years of professional experience
Work History
AVP & Country Lead, Marketing Cloud, Canada
Salesforce
02.2022 - Current
- FY24 - 29% YoY Growth, 16% 2-Year CAGR, 109% Fin Plan.
- FY23 - 7% YoY Growth, 12% 2-Year CAGR, 96% Fin Plan.
RVP, Marketing Cloud - Emg Enterprise & Commercial
Salesforce
02.2020 - 01.2022
- FY22 - 54% YoY Growth.
- FY21 - 6% YoY Growth.
RVP, Marketing Cloud - Commercial & SMB
Salesforce
08.2018 - 01.2020
- FY20 - 37% YoY Growth.
- FY19 - 124% YoY Growth.
Account Executive, Commercial
Salesforce
06.2016 - 07.2018
- FY19 - 107% Quota.
- FY18 - 137% Quota, Peak Performer Club, National Customer Success MVP.
- FY17 - 95% Quota.
Sr. Account Executive, SMB
Salesforce
04.2014 - 05.2016
- FY16 - 277% Quota, 534% multi-year quota, Peak Performer Club.
- FY15 - 151% Quota, 232% multi-year quota.
- Sales Enablement Lead and Team Leader for SMB business.
- Awarded "Top Gun" designation during on-boarding Bootcamp.
Business Manager, Verizon & Rogers Business Units
BlackBerry Limited
03.2013 - 04.2014
- Manage product sell-in and sell-through, consistently exceeding quarterly quota of $150M.
- Consult with key accounts to develop customer centric enterprise solution offerings.
- Develop and refine sales & marketing programs with many deals exceeding $50M of investment.
Business Programs Manager, Global Commercial Strategy
BlackBerry Limited
08.2011 - 03.2013
- Managed a global sales program with a quarterly budget of $7M driving sales growth up to 300%.
- Optimized $100M+ of annual S&M spend resulting in approximately $32M of cost reductions.
- Developed the global go-to-market marketing demand plan for BlackBerry 10 and BlackBerry 7.
Carrier Marketing Specialist, AT&T Business Unit
BlackBerry Limited
05.2010 - 07.2011
- Developed a $1.5M holiday campaign resulting in a sell-through lift of approximately 200%. Key contributor to the launch of BlackBerry 6.
- Supported a sales team of 30 individuals.
Platform Strategy Coordinator, Strategic Product Marketing
BlackBerry Limited
01.2009 - 05.2009
- Developed and launched a new marketing channels using application gift cards.
Education
Bachelor of Business Economics - Honours Business Economics (Co-op Option)
Laurier University
Waterloo Skills
- Leading For Success - Program MVP
- Leading For Growth - Program MVP
- Mastering Sales Leadership
- Sandler Business to Business Sales Strategy
- Lean Six-Sigma Green Belt
- Kepner-Tregoe Problem Solving & Decision Making
Accomplishments
- 18% Average Growth as Marketing Cloud Country Leader over two years.
- 55% Average Growth as Marketing Cloud RVP over four years.
- 168% Average Quota Attainment as Core AE over four years.
- Quota attainment 7/9 years.
- Launched inaugural Canadian Customer Advisory Board
Board Membership
- Sea Save Foundation - Jan 2020 to Present
- Surf For Life - Nov 2014 to Jan 2019
- Toronto Board of Trade, Young Professionals Network - Jan 2016 to Jan 2018
Timeline
AVP & Country Lead, Marketing Cloud, Canada
Salesforce
02.2022 - Current
RVP, Marketing Cloud - Emg Enterprise & Commercial
Salesforce
02.2020 - 01.2022
RVP, Marketing Cloud - Commercial & SMB
Salesforce
08.2018 - 01.2020
Account Executive, Commercial
Salesforce
06.2016 - 07.2018
Sr. Account Executive, SMB
Salesforce
04.2014 - 05.2016
Business Manager, Verizon & Rogers Business Units
BlackBerry Limited
03.2013 - 04.2014
Business Programs Manager, Global Commercial Strategy
BlackBerry Limited
08.2011 - 03.2013
Carrier Marketing Specialist, AT&T Business Unit
BlackBerry Limited
05.2010 - 07.2011
Platform Strategy Coordinator, Strategic Product Marketing
BlackBerry Limited
01.2009 - 05.2009
Bachelor of Business Economics - Honours Business Economics (Co-op Option)
Laurier University
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