Jesenia Lopez

Sales Representative

Republic National Distributing Company (RNDC)

South Bay

01.2023 - 09.2025

Developed and maintained relationships with distribution partners to sell products and increase sales in up to 16 accounts.
Managed multiple retail accounts through proactive merchandising, client service, and relationship building with store decision makers.
Ensured full distribution and optimal placement of SKUs in displays, shelves, and cold boxes, to maximize product visibility.
Planned and executed strategic sales call routes and activities to efficiently meet sales goals.
Maintained open communication with customers, suppliers, and internal teams to support seamless order fulfillment and issue resolution.
Executed brand plans and promotional activities at the distributor level, boosting brand visibility.
Leveraged merchandising expertise to design attractive displays that drive customer engagement and sales.
Leveraged Salesforce CRM to organize and prioritize daily tasks, ensuring timely completion of merchandising visits, order follow-ups, and sales calls across Ralphs, CVS, and other key accounts.
Recognized for visual merchandising creativity, earning 2nd place in a national supplier sponsored display contest.
Bilingual Communication: Fluent in English and Spanish; skilled in translating, and building rapport with diverse customer bases.
Visual Merchandising: Experienced in executing high impact retail displays to enhance product visibility and drive sales.
Customer Relationship Management: Proven ability to build and maintain strong client relationships that support retention and brand loyalty.
Sales and Upselling: Track record of meeting and exceeding sales goals through strategic upselling and customer engagement.
Communication Skills: Exceptional written and verbal communication for effective collaboration and customer interactions.
Account Management: Adept at supporting client needs, resolving issues promptly, and maintaining accurate records.
Team collaboration: A positive, team-oriented mindset with a focus on shared goals and smooth operational execution.
Performance Analysis: Skilled in tracking sales data and using insights to inform merchandising and sales strategies.
Cross-Cultural Competence: Strong cultural awareness and experience in translating for Spanish-speaking customers, and stakeholders.