Jeremiah Baker
San Diego,CA
Summary
Revenue Operations leader with 10+ years of experience driving GTM strategy, operational excellence, and scalable revenue systems for high-growth startups and global enterprises. Proven expertise in building RevOps functions from the ground up, including CRM implementation, forecasting frameworks, territory design, and compensation structures. Demonstrated success in pipeline growth—achieving a 5x increase through data-driven lead generation and process optimization. Skilled at aligning Marketing, Sales, and Finance teams to enable predictable revenue growth and rapid market expansion. Experienced in 0-to-1 environments, cross-functional leadership, and scaling GTM operations to support aggressive growth targets.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Revenue Operations
May Mobility | Toyota
01.2022 - Current
- Built the entire Revenue Operations function from the ground up, implementing core GTM infrastructure including HubSpot CRM, Tableau, ZoomInfo, and other critical systems.
- Designed and executed a 0-to-1 GTM framework, aligning product positioning, sales plays, and market segmentation to support rapid scaling. Partnered cross-functionally with Product, Marketing, and Sales Enablement to refine ICPs, tighten messaging, and launch a focused outbound motion targeting high-propensity accounts.
- Introduced a data-driven prioritization framework leveraging intent signals, f and historical conversion rates to optimize territory planning and campaign execution.
- Rolled out a new lead generation engine that combined ABM, targeted digital campaigns, and SDR/AE alignment, resulting in a 5x increase in qualified pipeline within two quarters.
Strategy and Revenue Operations Manager
Airspace
01.2021 - 01.2022
- Conducted specially designed training programs for staff members to communicate organizational protocols and objectives. Identified and sourced vendors/suppliers to streamline supply chain processes, as well as created and negotiated contracts to secure cost-effective terms and conditions.
- Created, implemented and trained team members in a completely new go-to-market strategy for the entire organization.
- Developed sales strategies programs to accelerate customer acquisition and revenue growth that led to $20 million revenue from lost opportunities in one quarter.
Strategy and Operations Manager (Growth)
Lyft
01.2018 - 01.2020
- Planned, established, and steered execution of day-to-day operational processes for the company, as well as developed and introduced central operations playbook, including SOPs, hardware, and tools. Created and deployed quantitative analysis tools to accumulate ridership data in specific neighborhoods and capture business development opportunities by improving presence in high demand areas. Spearheaded launch of multiple Bike and Scooter markets for Lyft to penetrate new markets and facilitate achievement of revenue/profitability goals.
- Achieved 1M scooter rides in record nationwide time for the San Diego market by organizing and leading partnership initiatives and data analysis for strategic growth.
- Expanded brand presence by cultivating business partnerships with key accounts, such as Amazon Prime Video, The Embassy Suites by Hilton, and The City of San Diego, as well as one Fortune 5 company.
Operations Account Manager
United States, Special Warfare Command
01.2012 - 2017
- Developed and employed targeted sales, business development, key account management, and customer service initiatives to realize strategic business goals. Acquired and managed multiple key accounts of elite partners between the Department of Defense and US Navy Leadership.
- Facilitated achievement of 24 training codes for deployment readiness status by planning, organizing, and leading training operations for Navy Special Forces. Improved operational capabilities and enabled efficient problem-solving reaction times for small-unit teams by collaborating with defense contractors and procuring new technologies for military testing.
Education
Master of Business Administration (MBA) -
Indiana Kelley School of Business
Bachelor of Arts - Environmental Business
University of California, Santa Barbara
Technology Management Program - undefined
University of California, Santa Barbara
Skills
- Revenue Systems: HubSpot CRM, Tableau, ZoomInfo, Salesforce (basic),Tableau, Looker, Excel Modeling
- RevOps Expertise: Territory Design, Sales Compensation, Pipeline Management, Deal Desk, KPI Design, Capacity Planning
Certification
Salesforce, Hubspot, MEDDICC, Tableau
Timeline
Director of Revenue Operations
May Mobility | Toyota
01.2022 - Current
Strategy and Revenue Operations Manager
Airspace
01.2021 - 01.2022
Strategy and Operations Manager (Growth)
Lyft
01.2018 - 01.2020
Operations Account Manager
United States, Special Warfare Command
01.2012 - 2017
Bachelor of Arts - Environmental Business
University of California, Santa Barbara
Technology Management Program - undefined
University of California, Santa Barbara
Master of Business Administration (MBA) -
Indiana Kelley School of Business
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