Jerell Lieberknecht
6sense
Carlsbad,CA
9
years of professional experience
Results-driven Enterprise SaaS Sales Leader with 9+ years in building high-performing revenue teams and closing complex new business. Proven expertise in MEDDPICC, SPICED, and executive selling, combined with a strong focus on coaching teams to enhance performance and execution.
Work History
Sr. Enterprise Account Executive
5 Months- Generated $500K+ in qualified pipeline since joining in March through strategic account prioritization, multi-threaded prospecting, executive engagement, and targeted outbound.
- Build and execute account plans for complex enterprise targets, translating buyer intent and account signals into executive-level conversations and qualified opportunities.
- Built and executed account plans for complex enterprise targets, translating buyer intent and account signals into executive-level conversations and qualified opportunities.
- Served as peer leader and force multiplier, enabling fellow AEs to accelerate ramp through targeted messaging, prospecting strategy, account planning, and deal coaching.
- Partnered with SDRs, marketing, solutions consulting, and leadership to coordinate account plays and enhance overall execution standards across the team.
Director of Sales, Mid-Market West
1 Year- Led a team of 7 Account Executives across the western U.S., achieving 118% quota attainment in the first full quarter during organizational transformation.
- Developed scalable outbound and pipeline-management processes that supported enterprise growth objectives and enhanced pipeline creation.
- Coached AEs through structured 1:1s and deal reviews, tailoring performance plans to accelerate ramp and improve win rates.
- Partnered with Marketing and Product to refine positioning, improving forecast accuracy, CRM hygiene, and deal inspection.
Director of Sales, Mid-Market
2 Years- Exceeded new-business targets with 105% quota attainment in 2023 and 112% in 2024; earned President’s Club recognition in 2024.
- Led a team of Account Executives across SaaS, Financial Services, and Business Services, driving new business across mid-market and corporate accounts.
- Implemented SPICED and MEDDPICC pipeline and forecasting frameworks, improving forecast accuracy by 22% and elevating pipeline quality and inspection discipline.
- Spearheaded complex enterprise deals through negotiation strategies, legal redlines, executive presentations, and alignment of multiple stakeholders.
- Collaborated with Sales Development, Marketing, recruiting, onboarding, and enablement to enhance account engagement and conversion, fostering a coaching-led culture across North America.
Senior Sales Director, Mid-Market & Enterprise
3 Years- Led regional sales team in acquiring new logos and expanding accounts in technology, finance, and services within enterprise SaaS, driving revenue growth.
- Improved forecast accuracy and pipeline health through MEDDPICC, CRM discipline, and analytics-driven coaching; contributed to President’s Club-level performance from 2020 to 2022.
- Developed structured training and enablement programs for sales managers and AEs, resulting in 15% increase in average quota attainment.
- Enhanced forecast accuracy and pipeline health through MEDDPICC, CRM discipline, and analytics-driven coaching, achieving President’s Club-level performance from 2020 to 2022.
Director, International Development
2 Years 5 Months- Led a global team of Account Executives, Sales Development Representatives, and Analysts across EMEA and APAC, driving a 40% year-over-year increase in new business.
- Built and scaled outbound sales strategies aligned to international growth objectives, strengthening market presence and sustainable pipeline creation.
- Owned quota attainment and forecast rigor while enhancing talent acquisition and cultivating a high-performance culture focused on accountability and continuous improvement.
- Partnered with senior executives to refine international value propositions and sales messaging, optimizing go-to-market strategy.
Skills
SELLING: Enterprise New Business | Executive Selling | Solution selling | Sales negotiation | Prospecting | Multi-Threading | Account strategy
LEADERSHIP: Sales leadership | Sales coaching | Pipeline oversight | Cross-functional strategy | Sales forecast
METHODS: MEDDPICC | SPICED | Value-based selling | Message mastery | Consultative approach
TECHNOLOGY: Salesforce | 6sense | ZoomInfo | Outreach | Salesloft | Clari | HubSpot
Enterprise pipeline creation
Negotiation expertise
Solution selling
Enterprise pipeline creation
CAREER IMPACT
- #1 OF 7: Enterprise AEs in first-time meetings
- $500K+: Qualified pipeline generated since March
- 118%: Team quota attainment at ContentSquare
- 112%: New-business quota attainment at ZoomInfo
- +30%: YoY qualified pipeline at Medallia
- +22%: Forecast accuracy improvement at ZoomInfo
LEADERSHIP & GTM VALUE
- PIPELINE CREATION: Builds focused outbound motions, strategic account plans, and executive engagement that convert signals into qualified pipeline.
- PLAYER-COACH LEADERSHIP: Combines current enterprise IC performance with a proven track record coaching, ramping, and leading high-performing sales teams.
- FORECAST & DEAL RIGOR: Brings disciplined MEDDPICC/SPICED inspection, CRM hygiene, and hands-on support for complex negotiations and executive deals.
SELECTED RECOGNITION
MEDALLIA: President’s Club-level performance / consistent over-achievement, 2020–2022, ZOOMINFO: President’s Club, 2024 | 112% new-business quota attainment, CONTENTSQUARE: 118% team quota attainment in first full quarter
Timeline
Sr. Enterprise Account Executive
6sense
03.2026 - CurrentRead More
Director of Sales, Mid-Market West
ContentSquare
03.2025 - 03.2026Read More
Director of Sales, Mid-Market
ZoomInfo
02.2023 - 02.2025Read More
Senior Sales Director, Mid-Market & Enterprise
Medallia
02.2020 - 02.2023Read More
Director, International Development
TSIA (Technology & Services Industry Association)
09.2017 - 02.2020Read More