Jenny Hoang
Calgary,Canada
Summary
Data Analyst with expertise in reporting, database management, and data visualization, skilled in transforming complex data into actionable insights, and creating dynamic reports and dashboards to drive business decisions. Seeking to utilize technical skill sets, creative acumen, and passion for numbers in a business performance-focused role.
Overview
9
9
years of professional experience
Work History
Data Analyst
Critical Mass
Calgary, Canada
01.2022 - Current
- Primary point of contact for three lines of business within the telecom account, entrusted with driving business optimizations, and providing insightful recommendations.
- Built and maintained dynamic business performance dashboards tailored for clients and internal teams, facilitating seamless analysis of marketing performance.
- Managed and optimized databases, overseeing the ETL process using SQL for data manipulation, and Rivery for integration and automation, improving data accuracy and operational efficiency.
- Fostered relationships with clients and agency partners to apply creative findings to future campaigns, and close learning loops.
Associate Data Analyst
Critical Mass
Calgary, Alberta
01.2023 - 11.2024
- Produced weekly creative performance reports, translating data insights into actionable recommendations, and presented findings to stakeholders.
- Performed data QA checks, identifying and resolving discrepancies in datasets to maintain data accuracy for reporting and analysis.
- Developed and maintained interactive Tableau dashboards, tracking key performance indicators, and delivering actionable insights to drive business decisions.
- Conducted a creative post copy analysis in R, analyzing engagement data to identify key patterns, and establish best practices for optimizing post copy across platforms.
Data Analyst Intern
Critical Mass
Calgary, Alberta
01.2022 - 12.2022
- Collaborated with teams to create reports and visualizations, delivering key insights to stakeholders.
- Assisted in performing data QA checks, identifying, and flagging discrepancies in datasets to ensure data accuracy for reporting and analysis.
- Supported the development of Tableau dashboards, enabling clear visualization of key KPIs, and marketing performance insights.
- Led the intern project within the team, overseeing the full process of campaign creation, strategy development, and performance measurement, ensuring alignment with business goals and objectives.
Manager
Monster Mini Golf
Calgary, Canada
06.2016 - 01.2022
- Accomplishes work objectives by planning, scheduling, and managing staff.
- Experienced with the POS system, operating the cash register, and facilitating transactions.
- Orienting and training new and existing employees within the business.
- Develop, coordinate, and enforce systems, policies, procedures, and productivity standards.
Education
BACHELOR OF COMMERCE - BUSINESS ANALYTICS
University of Calgary
Calgary, ABSkills
- Tableau
- Power BI
- Excel
- SQL Workbench
- Rivery
- Google Analytics
- Data Storytelling and Reporting
- R programming language
Timeline
Associate Data Analyst
Critical Mass
01.2023 - 11.2024
Data Analyst Intern
Critical Mass
01.2022 - 12.2022
Data Analyst
Critical Mass
01.2022 - Current
Manager
Monster Mini Golf
06.2016 - 01.2022
BACHELOR OF COMMERCE - BUSINESS ANALYTICS
University of Calgary
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