Jenny Elizabeth Ani

Results-driven Retail Account Manager with over 15 years of experience in marketing and sales across the FMCG and IT sectors. Expertise in driving business growth through strategic retail initiatives, consumer activation, product trials, and sales campaigns. Passionate about delivering excellence and consistently exceeding goals. Known for strong organizational skills, high productivity, and a commitment to elevating brands to the next level.

• Achieving and Exceeding Sales Targets: Exceeding sales targets and driving year-over-year growth in HP product categories (PCs, printers, accessories) across key retail accounts, through strategic product placement, bundling, and targeted promotions.
• Improving Profitability: Managing promotional budgets to ensure a strong ROI, negotiating favorable terms with retailers for better margins and rebates, and identifying cost-effective marketing strategies to improve profitability across key retail accounts.
• Expanding HP's Market Share: Driving market share growth for HP products by expanding distribution channels within Nigeria and Ghana whilst capitalizing on new opportunities in existing and new markets.
• Building and Strengthening Retail Partnerships: Fostering long-term relationships with key retail partners, enhancing loyalty through support and tailored solutions, and positioning the brand as the preferred choice. Leading JBP sessions and business reviews to align on goals and growth strategies.
• Optimizing Inventory and Stock Management: Ensuring consistent product availability and optimal inventory levels, minimizing stockouts and excess stock. Collaborating with retail partners to adjust ordering patterns, optimize stock rotation, and manage slow-moving inventory through targeted promotions.
• Consumer Engagement and Retail Activations: Maintain superior instore experience for HP across top Partner stores year over year. Collaborating with retail partners on experiential marketing campaigns and coordinating events and seasonal promotions to enhance brand loyalty and drive customer acquisition.
• Data-Driven Performance Monitoring: Analyzing sales data and market trends to monitor HP product performance, identify growth opportunities, and forecast demand. Using tools to evaluate sales outcomes, assess campaign effectiveness, and take corrective actions to meet or exceed targets.