Overview
Work History
Education
Skills
Notable Projects
Timeline
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Jennifer Le

Waterloo,ON

Overview

3
3
years of professional experience

Work History

Partner Marketing Intern

Super.com
Toronto, ON
05.2024 - 09.2024
  • Strategically analyzed companies and core products strategically to identify partnership opportunities, driving high-value agreements, and achieving a 90% retention rate.
  • Developed and launched targeted SMS and push notification campaigns, resulting in a 20% increase in customer engagement, and a 15% boost in click-through rates.
  • Identified and negotiated with over 10 high-potential partners, including a top U.S. Retailer, driving a 25% growth in partnerships.
  • Implemented A/B testing on various CRM campaigns to optimize performance and increase conversion rates.
  • Designed a data-driven financial playbook using advanced analytics to help clients optimize budgets and maximize ROI, leveraging technical tools to enhance profitability and strengthen client relationships

Marketing Coordinator

MG Chemicals
Burlington, ON
05.2023 - 12.2023
  • Utilized SEO marketing strategies and keyword research in creating social media posts and product listings, enhancing visibility and engagement for 4 social channels which increase profile viewership by 300% and followers by 20%.
  • Created marketing policies and standard operating procedures, evaluating and revising to maximize internal practices.
  • Employed growth marketing strategies to Amazon accounts across 10 countries, overseeing all related activities and driving market expansion.
  • Collaborated with R&D, Marketing and Design teams on standardization, design and production of marketing materials to enhance sales.
  • Audited internal data and processes to identify and manage initiatives, improving business performance between the firm and international distributors.

Communication Coordinator

CIBC
Toronto, ON
01.2022 - 08.2022
  • Redesigned a new organizational system and subsystems to improve and streamline statistical data collection and communication for Anti Money Laundering.
  • Managed and created original written, graphic and video financial-related content for use on 4 different social channels internally and externally.
  • Identified and analyzed technical key requirements, procedures and processes to develop optimization strategies.
  • Streamlined event efficiencies by applying excellent communication, funding management and planning abilities to produce crisp, fresh reports using InDesign and Photoshop for senior leadership.

Marketing Intern

VGreen Vietnam
Hanoi, Vietnam
05.2021 - 09.2021
  • Developed ads geared towards target demographics, monitoring results to improve marketing research and team campaign development.
  • Utilized market trends, SEO outreach goals and target audience statistics to effectively and appropriately place products in the international market setting.
  • Created professional documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans resulting in increased sales by 10%.
  • Presented comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.

Education

Bachelor of Arts And Business - Honors Economics Co-op

The University of Waterloo
Waterloo, ON.
05.2025

Skills

  • Tools: Microsoft Office, Advanced Excel, SQL, Adobe Creative Suites, VBA, PowerBI, R, Google Analytics, Hubspot, Jira, Confluence
  • Skills: Data Visualization, Social Media Marketing, Financial Modeling, Campaign Management, CRM Integration, Brand Strategy, Corporate Communications, Risk Management

Notable Projects

Outstanding Delegate @ Model United Nations | Montreal, ON | 2021

  • Executed leadership abilities by leading a group of 50 students in the development of a sustainable energy initiatives.
  • Implemented public speaking, negotiations and research findings in advanced rhetoric debate settings.

Humanitarian Aid Worker @ MetoWe | Quito, Ecuador | 2019

  • Established and engaged in community outreach to aid program mission centered on support and enrichment specifically the construction and design of a communal water filter.
  • Managed project logistics, publicity and collateral material design, production and distribution.

Timeline

Partner Marketing Intern

Super.com
05.2024 - 09.2024

Marketing Coordinator

MG Chemicals
05.2023 - 12.2023

Communication Coordinator

CIBC
01.2022 - 08.2022

Marketing Intern

VGreen Vietnam
05.2021 - 09.2021

Bachelor of Arts And Business - Honors Economics Co-op

The University of Waterloo

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Jennifer Le