Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Timeline
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Jennifer Roy

Toronto,ON

Summary

Passionate Merchant with experience working in various positions within buying, product management and merchandise planning. Have a great understanding of the Canadian retail landscape from streetwear to luxury fashion. Achievements include ideating new products and building new collections that drove significant increase in revenue and acquiring new consumers.

Overview

7
7
years of professional experience

Work History

Associate Merchant

Canada Goose
02.2021 - Current
  • Trend forecasting while looking at the current assortment to identify opportunities and product needed to fill the gaps.
  • Briefing the Design team on business needs with guidance on specific silhouettes, details, and fabrics.
  • Establishing collection, pricing, and global assortment strategies.
  • Weekly, Monthly and Quarterly reporting on style, colour and region performance
  • Increased sales growth by developing strategic merchandising plans. Built a new collection generating $25 million in the first year.
  • Collaborated with cross-functional teams to ensure seamless execution of merchandise strategies across all channels.
  • Recipient of the 'Crew Leader Award', recognized for guiding and inspiring others through leadership and outstanding contribution to the team.

Junior Merchandise Planner - Menswear

SSENSE
07.2021 - 02.2022
  • Create and maintain sales, gross margin and inventory plans for a portfolio of brands to achieve set KPI's as well as supporting analysis
  • Review purchase orders placed by the Buying team and recommended actions to maximize sales, margin, optimize inventory, and mitigate risk
  • Participate in the budget review meetings, present the financial strategy by brands to top management
  • Maintain in-season planning forecasts driven from historical data and promotional activities to provide the most accurate view on seasonal performance.

Assistant Manager of Assortment Planning

Adidas Canada
06.2019 - 07.2021
  • Understanding of the Canadian market landscape through intensive competitor analysis of price point, market share, and store presence through market shops and collaborative sales discussions
  • In collaboration with the Business Unit team analyzing and selecting the product we are bringing into the Canadian market
  • Working closely with management to plan and execute brand strategy to drive growth and increase market share
  • Building seasonal assortment plans to guide wholesale buyers in their buys to grow the Adidas business in stores and online.

Merchandise Assistant

Saks OFF 5Th Canada
04.2017 - 06.2019
  • Assists the Buying Team by properly setting up items on the database, inputting price changes, creating purchase orders, and assisting with the development of weekly sales reports
  • Works with the Planning Team to assist with data entry related to specific merchandise departments of the company
  • Build and maintain good vendor relationships.

Education

Certificate - Luxury Brand Management

University of Arts London

Certificate - Sneaker Essentials

Fashion Institute of Technology

Associate of Arts - Fashion Management

George Brown College, Toronto
04.2017

Skills

  • Merchandising Strategies
  • Collaboration
  • Public Speaking
  • Retail Math
  • Resourcefulness and Problem Solving
  • Trend Forecasting
  • Consumer Insights
  • Data Analysis
  • Business Forecasting
  • Competitive Analysis
  • Assortment Planning
  • Proficient with Microsoft 365 and Google Workspace

Websites

Accomplishments

    Recipient of the Canada Goose 'Crew Leader Award', recognized for guiding and inspiring others through leadership and outstanding contribution to the team.

Languages

French - Native
English - Fluent

Timeline

Junior Merchandise Planner - Menswear

SSENSE
07.2021 - 02.2022

Associate Merchant

Canada Goose
02.2021 - Current

Assistant Manager of Assortment Planning

Adidas Canada
06.2019 - 07.2021

Merchandise Assistant

Saks OFF 5Th Canada
04.2017 - 06.2019

Certificate - Luxury Brand Management

University of Arts London

Certificate - Sneaker Essentials

Fashion Institute of Technology

Associate of Arts - Fashion Management

George Brown College, Toronto

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