Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Jennifer Ransom

Copywriter
Ancaster,ON

Summary

Successful Copywriter with 4 years of converting casual browsers into qualified leads. Proponent of SEO keyword integration to optimize online click rates. Dedicated to broadening companies' customer bases by enhancing public appeal through SEO-focused copy. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

4
4
years of professional experience

Work History

Copywriter

Ippei Kanehara
Ancaster, ON
11.2019 - Current
  • Customized brand message to reach and capture target audience interest and drive engagement resulting in $250,000 monthly revenue in new leads.
  • Researched industry trends and customer preferences to inform copywriting efforts.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Sourced third-party content and contributions to incorporate diverse writing styles.
  • Improved search result rankings with targeted SEO strategy that included NLP language, internal and external linking, SEO pain points, macro and micro text.

Personal Trainer

Self-employed
Hamilton, ON
09.2010 - 12.2020
  • Developed, planned, and led personal and group fitness sessions and specialty fitness programs.
  • Explained exercise modifications and contraindicated movements to participants with history of injury.
  • Trained clients during strength training, cardio vascular exercise, and stretching.
  • Designed specific workout systems for individual clients based on performance ability.
  • Assisted clients with personal fitness goals through realistic objectives.
  • Educated clients on preventive care, nutrition, fitness, stress management, and ergonomics.

Intake Social Worker

Children's Aid Society Of Hamilton
Hamilton, ON
04.2004 - 09.2010
  • Helped over 50 clients per month develop new coping mechanisms and techniques to drive behavior modification.
  • Interviewed clients, families, or groups to assess situations, limitations and issues and implement services to address needs.
  • Formulated treatment plan strategies with multidisciplinary teams to provide comprehensive and continuous care plan.
  • Maintained regular contact with clients by calling and visiting clients' homes.
  • Signposted resources for improved client and family access to mental health services.
  • Updated client documentation for accurate, compliant and current records.

Education

Bachelor of Arts - English

Queen's University
Kingston, ON
09.1991 - 1995.01

Skills

Articulate communications

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Additional Information

Remote work for 4 years full-time on a team of 25

Highly proficient in Google Docs, Slack and Zoom

Responsible for publishing two articles per week (2,000-5,000 words)


Timeline

Copywriter

Ippei Kanehara
11.2019 - Current

Personal Trainer

Self-employed
09.2010 - 12.2020

Intake Social Worker

Children's Aid Society Of Hamilton
04.2004 - 09.2010

Bachelor of Arts - English

Queen's University
09.1991 - 1995.01
Jennifer RansomCopywriter