JENNIFER POEJO
Montreal,Quebec
Summary
Dynamic marketing executive with 15+ years in multi-brand strategy and digital marketing. Skilled in leading teams to drive market growth and leveraging analytics to enhance brand visibility. Adept at implementing cross-channel strategies and leading high-performing teams in the insurance and financial industry. Demonstrates strong leadership in team development and stakeholder engagement. Bilingual in English and French, embodying an inclusive leadership style that fosters diversity and collaboration.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Sustainability
Evolvous Limited
09.2023 - Current
- Established the sustainability division's foundational marketing strategies to enhance market positioning within SaaS industry.
- Orchestrated hiring, coaching, and cross-functional collaborations of 12 employees to support growth roadmaps for product offerings.
- Developed and introduced new product offerings into existing client base and new customer outreach, increasing acquisitions within first six months.
Director of Marketing
Cascades
06.2023 - 09.2023
- Successfully completed initial phase of strategic overhaul designed to reposition recycling division for future market leadership
- Directed the commercial and brand strategy, leveraging data analytics to segment the market effectively and align marketing efforts with multi-brand strategy
- Crafted targeted digital marketing campaign and formed strategic partnerships to boost client acquisitions by 25% within first six months
- Streamlined product and service offerings to better target and retain high-value customers, leading to a 25% reduction in operational costs and 30% increase in profitability by 2025.
Global Director of Corporate Brand and Communications
Xebec Adsorption
01.2022 - 03.2023
- Led the global rebranding initiative post-merger aimed at positioning Xebec as leader in clean technology
- Regularly engaged with C-level executives to align strategic initiatives with broader corporate goals, securing a 90% approval rate for transformative projects
- Orchestrated multi-channel marketing strategies that enhanced the company's digital presence and customer engagement, resulting in a 30% increase in lead generation and improvements in conversion rates
- Implemented CRM systems and marketing automation tools, streamlining operations and supporting the largest sales year of $180M
- Recruited and managed a diverse team of 9 global marketing professionals. Led training programs that enhanced team capabilities and performance, fostering a culture of high achievement and collaboration.
Corporate Social Responsibility (CSR) Manager
Manulife
10.2019 - 06.2022
- Senior-manager level, spearheaded CSR marketing initiatives to enhance Manulife’s community profile and stakeholder engagement in the financial sector
- Orchestrated and monitored digital campaigns tailored to different lines of business, significantly improving engagement rates and customer perceptions of brand reliability and trustworthiness
- Analyzed the effectiveness of campaigns, providing actionable insights that drove strategic adjustments and improved outcomes
- Regularly presented performance reports and ROI to senior management
- Diversity and Inclusion Advocacy: Co-chaired the Global Women’s Alliance, leading the development of a comprehensive mentorship program aimed at empowering female employees across the organization.
Manging Director and Principal Consultant
Jenn Cabral Consulting
04.2010 - 08.2021
- President of incorporated consulting firm, advised organizations through strategic transformations to align with new market strategies and optimize performance
- Developed and executed marketing strategies for high-profile clients such as Deutsche Bank, Alliance Insurance, Air Canada, and Volkswagen
- Built and led a team of marketing and change management experts, fostering an environment of innovation and continuous improvement
- Achieved a 40% improvement in project delivery times and a 35% increase in client satisfaction scores.
Education
Master of Business Administration (MBA) -
Queen's University, Smith School of Business
Kingston, ON2019
Master of Education (M.Ed.), Major Economics -
Kassel University
Kassel, Germany2016
Bachelor of Commerce, Major Marketing -
John Molson School of Business, Concordia
Montreal, QC2007
Skills
- Strategic Marketing Leadership
- Digital Marketing and Analytics
- Customer Acquisition and Engagement
- Data-Driven Decision Making
- Project Management and Execution
- Leadership & Team Development
- Stakeholder Engagement & Communication
- Brand Management
Additional Information
Software skills: Microsoft Office Suite, Salesforce (CRM), HubSpot, PMP, Project Management, Adobe Creative Suite, InDesign, Photoshop, Cvent, Zuant, Hootsuite.
Languages spoken: English (Native), French (Fluent), German (Fluent), Spanish (Int.), Portuguese (Int.)
Citizenships: Canada and European Union
Certification
- International Sustainable Business Specialist License - International Association for Sustainable Economy 2023
- Social Impact Certificate - Queen's University 2019
Timeline
Director of Sustainability
Evolvous Limited
09.2023 - Current
Director of Marketing
Cascades
06.2023 - 09.2023
Global Director of Corporate Brand and Communications
Xebec Adsorption
01.2022 - 03.2023
Corporate Social Responsibility (CSR) Manager
Manulife
10.2019 - 06.2022
Manging Director and Principal Consultant
Jenn Cabral Consulting
04.2010 - 08.2021
Master of Business Administration (MBA) -
Queen's University, Smith School of Business
Master of Education (M.Ed.), Major Economics -
Kassel University
Bachelor of Commerce, Major Marketing -
John Molson School of Business, Concordia
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