Jennifer Part
Edmonton
Summary
Qualified Key Account Manager with solid background in retail sales and customer service. Proven track record of meeting sales targets and enhancing customer satisfaction. Demonstrated ability in product knowledge and upselling techniques.
Overview
20
20
years of professional experience
Work History
Retail Sales Representative
Lactalis Canada
01.2016 - Current
- Manage a sales territory in Edmonton and surrounding areas
- Secure additional display space by building strong customer relationships and negotiating for space; merchandise with promotional materials provided and through creativity
- Ensure that stores are compliant in following planograms and work to fill distribution gaps
- Navigate through business reviews and territory sales reports in power BI and seek opportunities within each account
- Sell in additional skus to independent grocers and the deli departments to drive incremental profit
- Plan SMART objectives on a weekly basis based on upcoming ad activity and filling distribution gaps
Foodservice Sales Representative
Kraft Foods
01.2007 - 01.2016
- Introduced new and existing products to customers, institutions and distributors that lead to new sales and repeat purchases
- Maintained a weekly call schedule of key accounts and prospects
- Organized to ensure maximum sales call efficiency
- Utilized Salesforce CRM (integrated with SAP ERP) to track accounts, opportunities and sales
- Delivered consistent year over year Net Sales and Profit growth more than target
- Recognized sales leader within the organization, exceeding performance targets annually
- Secured top customers by prospecting Oil Field Service Camps in Northern Alberta, growing Kraft’s contracted business within this customer segment by more than 30% in 2014/15
- Key Account Management of Camp Caterers in Northern Alberta which involved contract negotiations and inputting into our contract system, cpro
- Employed the use of Point of Sales Materials, company sponsored promotions and national advertising campaigns to initiate discussions and drive excitement through the supply chain
- Serviced most of Northern Alberta; including Edmonton, Fort McMurray, Drayton Valley, Edson, Hinton, Leduc, Jasper
- Presented quarterly presentations with Sysco and GFS Edmonton to educate and train their Sales Reps on the merits of Kraft’s products
- Cultivated long-term customer relationships to maintain business and gain incremental sales
- Negotiated agreements with operators; using basic pricing schemes and rebate incentive programs
- Regularly selected by Management to pilot new programs, technology and sales initiatives
Customer Equipment Merchandising Associate
Kraft Foods
01.2005 - 01.2007
- Tracked Kraft equipment assets and confirmed product compliance at assigned accounts
- Provided merchandising materials and product rebates to promote the value of Kraft brands and increase product consumption at the operator
- Maintained an open line of communication with the regional beverage team
- Accurately completed all paperwork in a timely fashion
- Reduced the number of service calls from customers by assessing the equipment and performing preventative maintenance
- Maintained a working knowledge of Kraft equipment, products, policies and services
- Managed a weekly call schedule
- Serviced all of Alberta and Northern BC
Education
Bachelor of Commerce Degree - Marketing Major
University of Alberta
01.2005
Skills
- Experienced Sales Representative serving the retail grocery industry for the last eight years and the food service industry for more than 10 years
- Recognized as a sales leader within my team and previous organization based on net sales and my ability to build and maintain relationships
- Entrepreneurial, self-starter with proven track record for achieving results
- Team player with the ability to work independently and be self-motivated in a fast-paced environment
Accomplishments
- 12/31/19, Managed the entire Northern Alberta territory as the only sales representative in the area and received an exceeds expectations on my performance review
- 12/31/14, Managed one of the largest territories in Western Canada and grew the business by 30%
- 12/31/14, Established new relationships with two Oil Field Service Camps, achieving twice my annual sales target as a result
- 12/31/12, Exceeded sales targets by nearly 50% by focusing on growth in the salad category, representing one of Kraft’s main corporate initiatives that year
- 12/31/11, Developed strong relationships within the camp industry, resulting in sales growth in our coffee category where we had been struggling in the last year
- 12/31/10, Met all sales targets for each year. Won internal sales competitions (Western Canada Region) i.e., Kraft Hockeyville, Salad promos
Timeline
Retail Sales Representative
Lactalis Canada
01.2016 - Current
Foodservice Sales Representative
Kraft Foods
01.2007 - 01.2016
Customer Equipment Merchandising Associate
Kraft Foods
01.2005 - 01.2007
Bachelor of Commerce Degree - Marketing Major
University of Alberta
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