Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Jennifer Neal

Auburn

Summary

Passionate and results-oriented marketing professional with a strong commitment to ethical business practices. A dedicated self-starter experienced in identifying and capitalizing on opportunities to drive organizational growth while maintaining core values. Skilled in crafting compelling content, executing effective marketing strategies, and managing social media platforms to achieve outstanding customer engagement and revenue growth. Experienced in brand development, sales program implementation, and team leadership, fostering a collaborative environment for success. Seeking to leverage expertise in marketing and business development to contribute to the continued success of forward-thinking organizations.

Overview

11
11
years of professional experience

Work History

Conversion Copywriter & Marketing Strategist

Ritual Copy (Freelance Work)
01.2018 - Current
  • Dave Asprey - Demonstrated expertise in social media management and coordination for seven brands under the Dave Asprey brand, encompassing copywriting for emails and sales pages.
  • Earth Speak – Proven proficiency in comprehensive social media management and marketing strategy, including conducting copy audits, creating engaging content, and crafting impactful copywriting.
  • Sahara Rose – Demonstrated excellence in driving sales and successful launches through skillful creation of sales emails, copy audits, compelling sales pages, captivating customer experience copy, and strategic sales and brand direction.
  • Inward and Soma Breathwork – Created SEO blog posts, affiliate articles, and brand articles to enhance clients online presence.
  • Global Grit Institute – Provided copywriting and marketing strategy while simultaneously creating successful sales pages, emails, and content to enhance client's online presence and sales.
  • Addicted Wellness – Developed successful sales pages, email funnels, landing pages, and sales launch direction.
  • Global Sisterhood – Introduced a robust social media strategy which was implemented across all social media platforms. Created high performing Facebook ads, sales pages, and emails that increased customer life cycle.
  • Elephant Journal – delivered 5 award winning articles.


Head of Social Media

Multidisciplinary Association for Psychedelic Studies
05.2022 - Current
  • Accomplish expertise in social media management with a strong focus on creating engaging and on-brand content (captions and design).
  • Ensure top-notch quality across multiple platforms, including MAPS, Zendo Project, Psychedelic Science, and Rick Doblin, Ph.D.
  • Lead highly successful social media campaigns and actively engaged with the community to foster meaningful interactions. Spearheaded content strategies for new store product items.
  • Successfully launched reels and videos that resulted in an impressive 400% increase in customer engagement.
  • Pioneered the launch of new social media platforms, garnering 20k+ new followers instantly.
  • Creatively directed a brand overhaul and social media rebrand, leading to the acquisition of 15k new followers.
  • Played a lead role in developing content strategies and new project templates for the MAPS Bulletin.

Membership Manager & Head Copy Posse Coach

The Copy Posse
01.2020 - Current
  • Instrumental in the successful launch of the pioneering Copy Posse exclusive membership program, achieving targeted enrollment goals.
  • Provided invaluable support and editing for sales page copy and email creation. Hosted monthly Q&A calls with esteemed marketing and business mentors, fostering valuable insights for members.
  • Dedicatedly supported the community by offering resources, answering inquiries, and diligently monitoring the membership group. Led impactful copywriting coaching for over 250+ copywriters during each live 8-week course, guiding their growth and development.
  • Assumed the highest leadership role overseeing all coaches, responsible for training copywriting coaches, facilitating calls, and creating curriculum, ensuring a cohesive and enriching learning experience.

Conversion Copywriter & Sales Strategist

Capitol Floats
01.2017 - 09.2022
  • Established a compelling brand voice for the company through strategic sales tactics, persuasive copywriting, and engaging content creation. Successfully launched comprehensive marketing campaigns across email, website, blog, social channels, and product platforms, driving customer retention and fostering significant growth.
  • Acted as a coach and mentor to business owners and team members, imparting valuable sales tactics and launch strategies. Pioneered the training and development of a team of 15+ employees, driving sales programs and improving customer service without prior structure.
  • Showcased creativity in leveraging copywriting to connect with the wider community, forging partnerships with local businesses, launching fundraisers, and engaging the community beyond floating at Capitol Floats.
  • Introduced an innovative internal sales bonus structure, leading to improved employee performance and driving increased sales for the organization.

Yoga Teacher & Facilitator

Self-Employed
01.2013 - 08.2022
  • Developed multiple new and innovative yoga and wellness programs in the greater Sacramento area including numerous private business team building workshops focused on interpersonal business unit development and optimization.
  • Identified a need for targeted and customized yoga retreats resulting in the development of numerous events, all sold out, across Northern California for a myriad of groups ranging from executive management teams to individuals seeking participation in a specific yoga experience.
  • Responsible for all aspects of each retreat from planning to marketing to sales to delivery.

Copywriter & Marketing Project Manager (Contract)

Biddy Tarot
01.2020 - 01.2021
  • Demonstrated proficiency in crafting impactful Core Messaging Documents for workshop programs, newsletters, sales funnels, and products, effectively conveying brand identity and value propositions.
  • Revamped sales emails, landing pages, sales pages, and social posts to significantly enhance sales and customer engagement, contributing to improved revenue growth.
  • Expertly designed and executed email campaigns for product launches, ensuring successful promotions and increased customer participation.
  • Assumed responsibility for editing existing copy and overseeing content writers, ensuring high-quality content delivery and brand consistency.
  • Efficiently transcribed webinars, maximizing content utilization and engagement while targeting strong copy and CTAs to drive increased sales and customer involvement.
  • Implemented creative strategies to capture new leads, attract new customers, and drive revenue growth, showcasing innovative thinking and adaptability.
  • Drove engaging newsletter content creation with a focus on health, spirituality, and wellness, cultivating a loyal readership and nurturing brand affinity.
  • Skillfully planned and executed marketing projects for a team of 30+ employees within Asana, facilitating streamlined workflows and efficient project management.
  • Developed Asana templates and timelines, introducing innovative approaches to boost team efficiency and optimize project outcomes.
  • Proactively managed project timelines and served as the primary point of contact for all projects from initiation to completion, ensuring seamless execution and delivery.

Copywriter & Sales Strategist (Contract)

Hibiscus Moon
01.2020 - 01.2021
  • Pioneered the conceptualization and implementation of a sales program, resulting in an impressive 75% increase in sales within a 90-day period, driving substantial revenue growth.
  • Exemplified a client-centric approach to sales, skillfully closing deals while making clients feel genuinely seen, heard, and appreciated.
  • Revamped all collections emails, sales emails, sales pages, promos, and customer engagement copy, enhancing overall effectiveness and driving improved conversions.
  • Engaged in collections efforts through both cold calling and warm calling leads, effectively managing client communications and building rapport to optimize collection outcomes.
  • Introduced innovative sales funnel ideas and strategies, enhancing lead generation and sales performance to further drive revenue growth.
  • Maintained an exceptional customer success and support rating, achieving a 100% satisfaction rate, and ensuring a high level of client satisfaction and loyalty.

Studio Director

ZUDA YOGA
01.2013 - 01.2020


  • Created all current sales programs, platforms, and strategies without any previously existing structures across three locations resulting in 30%+ annual increases in revenue for three (3) years.
  • Developed, implemented and maintained the formal onboarding (training) and support model, singularly supporting 90+ employees across three locations for Mind Body Online (MBO) and other point-based technology solutions.
  • MBO Implementation included Point-of-Sale, Financial/Accounting, and Booking/Scheduling integration.
  • Built a business/technology runbook for studio staff to reduce support calls and resulted in Mean Time To Resolution (MTTR) improvement for system performance issues from an average of ten (10) minutes to an average of two (2) minutes.
  • Identified the need and sourced business-augmenting technologies, including developing and running formal RFP processes, resulting in the selection, scope-identification, solutions implementation/integration, and ongoing support of Loyalsnap and Fitmetrix leading the implementation of such technologies within the Sacramento-region yoga studio community.
  • Architected, scheduled, and conducted the “split” of the Zuda business from a central company into three discreet companies across all technology and business operations systems without downtime, including all financial, accounting, scheduling, and operational services and solutions.
  • Included the first segmentation of the MBO system from a central deployment into discreet, singular deployments, without business interruption and data/service loss.

Director of Sales

ZUDA YOGA
01.2013 - 01.2020
  • Conceptualized, created and delivered ZudaCare, a bespoke customer service experience for net-new clients targeted from the enrollment in the first class to the moment the trial membership ends, emphasizing personal attachment to the Zuda brand.
  • Resulted in an 8% in retention rate in 5 months, earning a Top 1% of Loyalsnap’s client’s designation (Loyalsnap’s average client’s retention = 1%).
  • Utilized the metrics from Loyalsnap as the baseline motivator for all the staff to change the business culture and overall brand recognition of Zuda from merely a yoga studio to a lifestyle brand.
  • Created and implemented consistent programs to train and encourage staff emphasizing phenomenal client service without pause resonated with even legacy clients and increased revenue across all facets of the business (workshops, retail, special programs, etc.).
  • Developed and delivered the first formal business development platform in Zuda history, targeting both companies and individuals, and representing a critical element to the increased subscribership, increased retention, and overall brand awareness.
  • Through research and focused marketing, identified companies most likely to resonate with Zuda as a brand, creating customized programs at the corporate level.
  • Outreach within a formal company environment dramatically increased exposure to Zuda from an individual client perspective and created a direct conduit from a single corporate program to the personal membership.
  • Identified a completely new product niche: Personalized Executive Development Through Yoga and Wellness.
  • Evolved Zuda from strictly a yoga studio to a platform development opportunity for corporate executive teams to obtain customized sessions using yoga as a driver for business cohesion at the personnel level.

Education

Nutritional Science

CALIFORNIA STATE UNIVERSITY

Associate of Science - Business Management

SANTA ROSA JUNIOR COLLEGE
Santa Rosa, CA

AS - Sociology

Skills

  • Social Media Management
  • Content Strategy and Creation
  • Conversion Copywriting and Sales Copy
  • Marketing Strategy and Campaigns
  • Brand Development and Rebranding
  • Project Management
  • Sales Program Development and Implementation
  • Customer Engagement and Retention
  • Team Leadership, Coaching, and Team Building
  • Project Management
  • Business Development and Partnerships
  • Marketing Analytics and Metrics

Accomplishments

  • A high level marketing mastermind where I receive direct mentorship from the Digital Marketer of The Year and gain direct access and education from the top marketers in the industry (Stefan Georgi, Molly Pitman, Jay Clouse, Deb Gabor, Laura Belgray, Danielle LaPorte, and more)
  • Copy Cure Copywriter Training
  • Tony Robbins - Date With Destiny
  • Tony Robbins - Unleash the Power Within
  • Tony Robbins: Business Mastery
  • The Copy Posse Copywriter Training
  • (OTI) Email Marketing Course
  • (BVG) Brand Voice Guide Course
  • Herbal 1 Year Apprenticeship with Marysia Miernowska of The Gaia School of Healing
  • 500 Hour RYT Yoga Alliance
  • ERYT 200 Hours
  • Level 1 Baron Baptiste
  • Certification of 200 hours (Kundalini) Yoga Alliance
  • Holotropic Breathwork Facilitator Trainings
  • Completion of 160 hours Tony Robbins Institute (sales, strategy, + personal development)
  • 600 hours of leading and assisting wellness and yoga trainings Volunteer Work
  • Lightning In A Bottle: For 4 years I worked the marketing street team, and taught Yoga at LIB in 2019
  • Farm work: 2 seasons of working on a 14 acre biodynamic farm where I launched the CSA program and tripled their revenue
  • I worked as customer relations, direct support to the farm owners, launched their social media (Facebook and Instagram), and worked in the field
  • Catchafire: A non-profit organization that hires copywriters and marketers for jobs for companies who could not otherwise afford services
  • Thank You Plant Medicine: Once a year TYPM launches a campaign that invites people all over the world to share their plant medicine story
  • I’ve supported their social media channels and partnerships 2017-2019.

Timeline

Head of Social Media

Multidisciplinary Association for Psychedelic Studies
05.2022 - Current

Membership Manager & Head Copy Posse Coach

The Copy Posse
01.2020 - Current

Copywriter & Marketing Project Manager (Contract)

Biddy Tarot
01.2020 - 01.2021

Copywriter & Sales Strategist (Contract)

Hibiscus Moon
01.2020 - 01.2021

Conversion Copywriter & Marketing Strategist

Ritual Copy (Freelance Work)
01.2018 - Current

Conversion Copywriter & Sales Strategist

Capitol Floats
01.2017 - 09.2022

Yoga Teacher & Facilitator

Self-Employed
01.2013 - 08.2022

Studio Director

ZUDA YOGA
01.2013 - 01.2020

Director of Sales

ZUDA YOGA
01.2013 - 01.2020

Nutritional Science

CALIFORNIA STATE UNIVERSITY

Associate of Science - Business Management

SANTA ROSA JUNIOR COLLEGE

AS - Sociology

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Jennifer Neal