Jennifer McFerran

• Expanded customer base through cold calling, networking, and relationship building.
• Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
• Utilized CRM software to manage client information, track leads, and monitor sales progress.
• Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
• Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
• Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
• Generated additional sales opportunities with upselling and cross-selling techniques.
• Collaborated with marketing to create impactful promotional materials for increased brand awareness.
• Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
• Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
• Increased sales revenue by identifying and targeting high-potential accounts.
• Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
• Built relationships with customers and community to promote long term business growth.
• Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
• Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
• Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
• Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
• Set and achieved company defined sales goals.
• Negotiated prices, terms of sales and service agreements.
• Selected correct products based on customer needs, product specifications and applicable regulations.
• Informed customers of promotions to increase sales productivity and volume.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
• Met with customers to discuss and ascertain needs, tailor solutions and close deals.
• Contributed to team objectives in fast-paced environment.
• Developed and maintained strong working relationships with professionals within assigned territory.
• Maintained current knowledge of evolving changes in marketplace.
• Achieved or exceeded company-defined sales quotas.
• Met existing customers to review current services and expand sales opportunities.
• Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
• Presented professional image consistent with company's brand values.
• Kept detailed records of daily activities through online customer database.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
• Attended monthly sales meetings and quarterly sales trainings.
• Recorded accurate and efficient records in customer database.
• Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
• Stayed current on company offerings and industry trends.
• Contributed to event marketing, sales and brand promotion.
• Developed, maintained and utilized diverse client base.
• Monitored service after sale and implemented quick and effective problem resolutions.
• Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
• Built diverse and consistent sales portfolio.
• Generated advertising brochure for vendor use.
• Collaborated with marketing department to align sales strategies with new campaigns.
• Conducted detailed market analysis to guide development of sales strategies.
• Implemented CRM tools to track customer interactions and sales progress.

• Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
• Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
• Conducted primary and secondary research to better understand customer needs and behaviors.
• Increased brand awareness by developing and implementing targeted marketing campaigns.
• Boosted lead generation through the creation of engaging content for social media platforms.
• Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.

Server at a very fast paced restaurant in a trendy area of Ottawa. Duties included, restaurant server, bartender, hostess. I remain close personal friends to this day with the owners of that restaurant. The family is no longer in the restaurant business , rather they are highly invested in commercial and residential Real Estate.