Jennifer Mathis
Long Beach
Summary
Results-driven experiential marketing manager with a proven track record of enhancing partnerships through innovative activations. Key initiatives span golf, culinary, travel, automotive, and wellness, delivering immersive experiences that engage audiences. Strong communication and problem-solving skills facilitate the successful execution of diverse events and campaigns.
Overview
41
41
years of professional experience
Work History
Experiential Marketing Manager
Toyota Motor North America
Plano
12.2015 - 09.2022
- Executed comprehensive event concepts, managing budget, staffing, scheduling, logistics, and follow-up to ensure seamless event execution.
- Designed innovative strategies to engage potential customers through impactful live experiences.
- Collaborated with cross-functional teams to ensure effective execution of event logistics.
- Managed vendor relationships to facilitate seamless event delivery and support.
- Cultivated relationships with industry influencers to amplify promotional outreach efforts.
- Developed and managed experiential marketing campaigns that significantly boosted brand awareness.
- Produced and organized impactful promotional event ideas, enhancing brand engagement and audience experience.
Lexus Advertising Senior Strategist
Toyota Motor North America
Torrance
01.2011 - 12.2015
- Developed and implemented advertising strategies that increased brand awareness.
- Analyzed market trends to identify and capitalize on new advertising opportunities.
- Collaborated with creative teams to produce engaging ad content across multiple platforms.
- Managed advertising budgets and resources to maximize operational efficiency.
- Maintained relationships with external vendors and agencies for effective promotional execution.
- Participated in brainstorming sessions to generate innovative project ideas.
- Created promotional campaigns that supported strategic initiatives and highlighted new products.
Media Specialist
Toyota Motor North America
Torrance
01.2007 - 02.2011
- Created multimedia content for internal and external communications, enhancing brand visibility for Lexus Division.
- Collaborated with marketing teams to strengthen brand messaging and engagement strategies.
- Coordinated events and presentations highlighting Lexus innovations and sustainability initiatives.
- Formulated strategic media plans, increasing advertising effectiveness and audience engagement.
- Negotiated contracts with media vendors, achieving favorable pricing and maximizing budget allocation.
Interactive coordinator
Toyota Motor North America
Torrance
03.2004 - 01.2007
- Collaborated with marketing teams to align website designs with brand strategies, enhancing overall brand coherence.
- Developed style guides to maintain consistency across all web pages, improving user experience.
- Designed user-friendly layouts that improved visual appeal and usability.
- Coordinated with team members to achieve project objectives and meet deadlines, ensuring timely delivery of all web content.
Advertising Analyst and Coordinator
Toyota Motor North America
Torrance
03.1999 - 03.2004
- Coordinated vendor production of print ads, radio spots, and television commercials to support campaign goals.
- Collaborated with design teams to create visually appealing and impactful advertisement concepts.
- Managed vendor relationships to ensure on-time delivery of promotional materials for advertising initiatives.
Sales and Marketing Analyst
Nissan Motor Corporation
Carson
11.1981 - 03.1997
- Service operations Analyst June 1996 to March 1997
- Financial Product Analyst April 1993 to June 1996
- Import planning Coordinator/ Analyst November 1989 to April 1993
- Port Accessory Analyst January 1986 to November 1989
- Transportation Clerk November 1981 to January 1986
Education
High School Diploma -
Jordan High School
Long Beach, CA06-1977
Skills
- Event marketing and management
- Experience design and strategy
- Marketing analytics and insights
- Budget management and vendor negotiation
- Partnership development and relationship building
- Customer engagement and consumer interaction
- Creative thinking and problem solving
- Time management and prioritization
- Trade show planning and execution
Affiliations
Elder Caregiver and Trustee (October 2022 - present)
Timeline
Experiential Marketing Manager
Toyota Motor North America
12.2015 - 09.2022
Lexus Advertising Senior Strategist
Toyota Motor North America
01.2011 - 12.2015
Media Specialist
Toyota Motor North America
01.2007 - 02.2011
Interactive coordinator
Toyota Motor North America
03.2004 - 01.2007
Advertising Analyst and Coordinator
Toyota Motor North America
03.1999 - 03.2004
Sales and Marketing Analyst
Nissan Motor Corporation
11.1981 - 03.1997
High School Diploma -
Jordan High School