Jennifer Linton
Montreal,QC
Summary
Innovative and results-driven Operations and Digital Strategy Expert with a reputation for delivering high-stakes results in content strategy, social media leadership, and operational excellence. Known for transforming complex challenges into scalable solutions, driving viral engagement, and spearheading projects that yield measurable growth. Skilled at leading diverse teams, managing multimillion-dollar budgets, and executing strategic initiatives with precision. A trusted leader who blends data-driven decision-making with creative innovation to build brands, streamline operations, and foster lasting business impact.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Co-Founder
MilestoneHub Inc.
10.2024 - Current
- Conducting comprehensive market research to identify pain points in current health and wellness applications and uncover user/creator needs.
- Developing a business model and value proposition, outlining key features to differentiate the app in a competitive market.
- Creating wireframes and prototypes using Figma to conceptualize user-friendly designs and seamless navigation.
- Building a go-to-market strategy, including branding, pricing models, and marketing plans to drive early user adoption.
- Engaging with startup incubators and accelerators to refine the business plan, seek mentorship, and access funding opportunities.
- Preparing pitch decks and investor presentations to secure pre-seed funding for product development and market launch.
Content & Ops Consultant (Independent Contractor)
Self Employed
11.2023 - Current
- Strategic Leadership: Work closely with the CEO to define and implement business strategies, focusing on scaling operations, enhancing brand presence, and driving customer engagement.
- Project Management: Oversee and coordinate cross-functional teams, including ads, social media, product development, customer service, branding, design, and web development, ensuring timely and efficient project completion.
- Content Management & Copywriting: Lead the creation, editing, and publishing of content across digital channels, including websites, email campaigns, blogs, product descriptions, and social media, ensuring consistent tone and messaging.
- Email Marketing: Develop and execute email campaigns, leveraging segmentation, A/B testing, and performance analytics to increase open rates, click-through rates, and conversions.
- Web Development Oversight: Manage the web team to enhance site functionality, improve user experience, and implement SEO strategies that drive organic traffic growth.
- Social Media Strategy: Supervise the social media team in creating targeted campaigns, optimizing content for engagement, and monitoring analytics to refine strategies for platforms like Instagram, Facebook, and TikTok.
- Product Development Support: Collaborate with the product team to research market trends, gather customer feedback, and align product features with customer needs, supporting successful product launches.
- Branding & Design: Co-directed a company-wide rebrand, ensuring a cohesive and modern visual identity across all touchpoints, including website, packaging, marketing materials, and social media. Worked closely with the design team to implement branding guidelines and ensure tone, imagery, and messaging consistency.
- Customer Service Optimization: Work with the customer service team to streamline support processes, improve response times, and gather customer insights to drive continuous improvement in service delivery.
- Ads & Campaign Management: Partner with the ads team to optimize paid advertising strategies on platforms like Google Ads and Meta Business Suite, ensuring high ROI and increased brand visibility.
- Analytics & Reporting: Utilize tools like Google Analytics, HubSpot, and email marketing platforms to track performance metrics, generate insights, and present data-driven recommendations to leadership.
- Process Improvement: Develop and refine Standard Operating Procedures (SOPs) for key workflows, improving operational consistency and team efficiency.
- Vendor & Budget Management: Negotiate contracts, manage vendor relationships, and oversee operational budgets to maintain cost-effective practices and maximize profitability.
Operations Manager
Carleton University
02.2022 - 11.2023
- Operational Leadership: Managed the daily operations of the department, optimizing workflows, improving resource allocation, and ensuring alignment with institutional goals.
- Project Management: Led multiple strategic projects, including a $1M office renovation, managing vendor negotiations, timelines, and deliverables to create a modern, functional workspace.
- HR Leadership: Served as the lead for hiring and onboarding processes, including drafting job descriptions, screening candidates, and conducting interviews. Collaborated with leadership to implement professional development initiatives and improve employee retention.
- Budget & Financial Oversight: Administered the department’s multimillion-dollar annual budget, including tracking expenditures, preparing forecasts, and conducting reconciliations to ensure financial accuracy and compliance.
- Event Planning & Execution: Coordinated high-profile events such as the Carleton Challenge Conference, overseeing logistics, stakeholder engagement, and promotional efforts to maximize participation and impact.
- Process & Policy Improvement: Developed and implemented Standard Operating Procedures (SOPs) to streamline administrative processes, resulting in increased operational efficiency.
- Executive Reporting: Produced detailed reports on budget performance, project outcomes, and operational metrics, providing leadership with actionable insights to inform decision-making.
Digital Marketing & Operations Manager
The Odawa Native Friendship Centre
08.2020 - 02.2022
- Social Media Leadership: Led the organization’s social media strategy, creating and curating impactful content that resonated with the community. Produced multiple viral pieces of content, significantly increasing engagement and growing the organization’s online following by over 40%.
- Event Coordination: Organized and managed community events, fundraisers, and workshops, handling budgets, logistics, and marketing to ensure seamless execution and maximum attendance.
- Membership Management: Oversaw the organization’s membership database, streamlining processes for member tracking, billing, and communications, which improved member retention and engagement.
- Board Collaboration: Worked closely with the Board of Directors, providing regular updates on operations, social media performance, and community outreach initiatives to align organizational strategies.
- Fundraising & Donor Engagement: Achieved the highest annual fundraising total in the organization’s history, leading successful campaigns that exceeded targets. Coordinated the largest-ever holiday donation drive, securing record contributions of clothing and toys to support the community during the holiday season.
- Operational Oversight: Managed daily administrative operations, implementing workflow improvements and fostering collaboration between teams to support program delivery.
Operations & Practice Manager
VetStrategy
07.2019 - 09.2020
- Clinic Operations Leadership: Managed the daily operations of two high-volume veterinary clinics, ensuring smooth workflows, optimal resource allocation, and exceptional client service.
- Team Management: Supervised a team of 14 veterinarians and over 30 support staff, providing guidance, performance feedback, and fostering a collaborative work environment to improve team dynamics.
- HR & Recruitment: Led the recruitment, onboarding, and training of new staff, ensuring alignment with clinic standards and enhancing employee retention.
- Inventory & Supply Chain Optimization: Implemented cloud-based inventory management systems, streamlining procurement processes and reducing supply costs by 10%.
- Financial Oversight: Managed the clinics' combined $7M annual budget, tracking expenses, forecasting revenue, and ensuring financial accuracy to support operational goals.
- Process Improvement: Developed and enforced Standard Operating Procedures (SOPs) to enhance efficiency, improve compliance with industry regulations, and ensure consistent patient care.
- Client Service Enhancements: Created and implemented a client feedback system, improving service delivery and strengthening client relationships.
- Continuing Education Coordination: Organized professional development programs, including workshops and training sessions, to ensure veterinary staff stayed updated on the latest industry practices and certifications.
Education
Professional Life Coach Certification - Coaching And Personal Development
Efficient Coaching
Virtual09-2023
Teaching Online And One-to-One Courses - Teaching English To Speakers of Other Languages
The TEFL Academy
Virtual08-2021
Level 5 TEFL Certification - Teaching English As A Foreign Language
The TEFL Academy
Virtual04-2021
Diploma of Professional Counselling - Counselling And Behavioural Psychology
The Vancouver College of Counsellor Training
Vancouver, BC04-2011
Bachelor of Arts - English
Carleton University
Ottawa04-2009
Bachelor of Arts - Psychology
Carleton University
Ottawa04-2007
Skills
Project Management
Operational Leadership
Social Media Strategy
Content Creation & Copywriting
Budget Management & Financial Oversight
Team Leadership & Collaboration
Branding & Rebranding
Fundraising & Donor Engagement
Event Planning & Execution
HR Management & Talent Development
Digital Marketing & Campaign Optimization
Client Relationship Management
Certification
Carleton University LinkedIn Learning
- Brave Leader Certification (Parts 1 & 2)
- Kinàmàgawin Indigenous Learning Certification
- Gender Diverse Inclusion Certification
- Leading and Motivating People with Different Personalities
LinkedIn Learning
- HR Guidelines Certification
- Developing Your Strategic Planning Skills Certification
- Digital Marketing Strategies Certification
- Creating a Positive and Healthy Workplace Certification
- Level Up Your Remote Team Experience Certification
- Leading with Vision Certification
- Customer Service: Problem-Solving Certification
- Strategic Planning Certification
Languages
English
Native or Bilingual
German
Professional Working
French
Limited Working
Timeline
Co-Founder
MilestoneHub Inc.
10.2024 - Current
Content & Ops Consultant (Independent Contractor)
Self Employed
11.2023 - Current
Operations Manager
Carleton University
02.2022 - 11.2023
Digital Marketing & Operations Manager
The Odawa Native Friendship Centre
08.2020 - 02.2022
Operations & Practice Manager
VetStrategy
07.2019 - 09.2020
Professional Life Coach Certification - Coaching And Personal Development
Efficient Coaching
Teaching Online And One-to-One Courses - Teaching English To Speakers of Other Languages
The TEFL Academy
Level 5 TEFL Certification - Teaching English As A Foreign Language
The TEFL Academy
Diploma of Professional Counselling - Counselling And Behavioural Psychology
The Vancouver College of Counsellor Training
Bachelor of Arts - English
Carleton University
Bachelor of Arts - Psychology
Carleton University
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