JENNIFER IORGULESCU
Waterloo,Canada
Summary
Results-driven Event Manager with 15+ years of experience in planning and executing a variety of events, including corporate meetings, conferences, trade shows, and virtual conferences. Proven track record of exceeding client expectations by delivering exceptional service. Expertise in leveraging social media and forging strategic partnerships to maximize event visibility and success.
Overview
22
22
years of professional experience
Work History
Social Media Manager
Maplesoft
01.2020 - 10.2024
- Managed Maplesoft's social media presence, including content creation, community engagement, and performance analysis
- Created engaging content that increased follower count and boosted event awareness
- Designed social media assets through the use of Canva to promote product launches, product awareness, webinars, content, new collateral, and events
- Responded to and triaged questions from users in all social platforms
- Collaborated with influencers to amplify the brand's reach and impact
Event Manager
Maplesoft
07.2005 - 10.2024
- Oversaw the planning, execution and evaluation of events, building on the successes of past events.
- Planned and executed 50 events annually, including attendance at trade shows, academic and commercial conferences in the US, Canada, France, Germany and Japan.
- Helped coordinate the yearly Maple User Virtual Conference with an attendance of 200 users.
- Managing yearly event budgets of up to $300,000.
- Collaborated with product marketing and other marketing team members to support and deliver on event strategy.
- Worked with cross-functional team members to collaborate on how events fit into overall programs, content strategy, product launches, and other initiatives.
- Interfaced with sales and other internal teams on upcoming events, as well as sought qualitative feedback from them post-event.
- Negotiated contracts with vendors, securing favorable terms and optimizing costs.
- Coordinated logistics, including venue selection, catering, audio/visual needs, and transportation, preparing customs documents for international shipments, ensuring seamless execution.
- Developed and implemented social media strategies to promote events, products, and webinars.
- Conducted market research to identify potential event trends and opportunities for growth.
- Identified and secured sponsorships and partnerships with colleges, universities and organizations worldwide to promote our product lines and build relationships.
Marketing Coordination
Maplesoft
01.2005 - 10.2024
- Managed the Author Program - assessing suitable authors for the program and once accepted assisted them with product and in promoting their book to the Maplesoft community through the website, on MaplePrimes.com and social media channels.
- Engaged with the user community on MaplePrimes and the Partner Center.
- Handled all international shipping and customs paperwork for events and product marketing initiatives, including direct mail campaigns, robotic demo units, large scale trade show materials.
- Maintained relationships with customs brokers, and the main point of contact for CBSA Assessment and Revenue Management (CARM) system.
- Managed the ordering and inventory of promotional materials, ensuring timely procurement and maintaining strong relationships with suppliers for optimal quality and cost-effectiveness.
- Developed and managed marketing collateral, including brochures, posters, and other print materials ensuring brand consistency.
- Worked closely with many academic institutions and associations in Canada, USA and Europe.
Marketing Communications Coordinator
Rockwell Automation
09.2002 - 12.2005
- Developed and executed marketing communication strategies that elevated the Rockwell Automation brand and supported their business objectives in Canada.
- Collaborated closely with the US marketing team to ensure that Canadian materials were relevant and aligned with local needs.
- Managed the needs of resellers and ensured the Partner Center web portal was up to date and contained all the materials necessary.
- Created and maintained marketing material and collateral for sales teams, events, and tradeshows.
Education
Post Graduate Certificate - Communications and Public Relations
Fanshawe College
London, ON05-2002
Bachelor of Arts - Political Science
Wilfrid Laurier University
Waterloo04-2002
Skills
- Vendor and contract negotiations
- Transportation and logistics planning
- Cross-functional teams leadership
- Registration management
- Coordinate exhibits
- Event staff management
- Budgeting and finance
- Proficient in G-Suite, Microsoft Office, Sharepoint Cvent, Eventbrite, Zoom Events, Sprout, Canva, Salesforce, HubSpot, Confluence, and Trello
Languages
Portuguese
Professional Working
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Social Media Manager
Maplesoft
01.2020 - 10.2024
Event Manager
Maplesoft
07.2005 - 10.2024
Marketing Coordination
Maplesoft
01.2005 - 10.2024
Marketing Communications Coordinator
Rockwell Automation
09.2002 - 12.2005
Post Graduate Certificate - Communications and Public Relations
Fanshawe College
Bachelor of Arts - Political Science
Wilfrid Laurier University
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