Summary
Overview
Work History
Education
KEY CONTRIBUTIONS
Timeline
Generic

JENNIFER HWANG

Burnaby,BC

Summary

Accomplished Product and Innovations Lead at Unify, leveraging a diverse background in education, sales, and technology-driven product development. Demonstrated success in driving revenue growth, fostering strategic partnerships, and spearheading innovative initiatives. Adept at identifying market trends and translating them into actionable strategies to deliver exceptional results. My passion for creating market-leading solutions motivates me to continuously push the boundaries of innovation and efficiency.

Overview

16
16
years of professional experience

Work History

Product and Innovations Lead

Unify
02.2024 - Current
  • Collaborated with cross-functional teams to ensure seamless integration of new features and functionalities for LIV platform
  • Enhanced overall product value proposition by incorporating customer feedback and market research into the design and development process.
  • Facilitated cross-departmental collaboration between engineering teams, sales/marketing departments, and executive leadership to align corporate objectives with product development goals.
  • Developed and executed strategies to enhance the LIV platform by creating a tenant screening and marketing module, improving operational efficiency throughout the tenant journey.
  • Managed multiple project streams from ideation to market launch, enhancing the Unify LIV platform's market presence and user engagement.
  • Championed customer success initiatives, ensuring comprehensive client onboarding, training, and support to maximize satisfaction and product utilization.
  • Supervised and mentored product interns, fostering the development of new modules to broaden the property technology software suite.

Personal Stylist/Brand representative

Chantecaille- Yorkdale Nordstrom
08.2019 - 02.2022
  • Work in collaboration with Chantecaille HQ, conducting training sessions for beauty advisors to cross sell and improve in productivity and sales results
  • Responsible for Chantecaille counter visual merchandising
  • Meeting vendor and Nordstrom standards making sure all products testers are visually impeccable at all times
  • Maintain great relationship with vendor, submitted reports providing daily and month to date sales as well as performance comparison by different locations while diligently meeting sales target
  • Selected as top10 sales associate in special virtual team delivering virtual sales, holiday preorders while providing excellent customer service during pandemic lockdown closure
  • Engaged in Chantecaille marketing meetings with Nordstrom management
  • Planning monthly promotions, select TOAS and create Wechat posts using vendor approved images for new product launches
  • Marketing strategic meetings with vendor on weekly basis
  • Sharing ideas for gift with purchase and setting qualifiers with step-ups gifts for different events
  • Assisted leadership in carrying out virtual events such as zoom on-line masterclasses, attracting new clients while maintaining loyal clients
  • Marketing to specific group of clientele by sending out special invitation using Wechat platform
  • Offering private consultation with GWP promotions delivering excellent client service while meeting sales target
  • Constant effort to increase SPH by processing preorders and building clientele

Counter Manager

Tom Ford- Yorkdale Nordstrom
06.2017 - 07.2019
  • Built and maintained client relationship by offering outstanding service and product knowledge
  • Led and organized masterclass for VIP clients ensuring client satisfaction resulting an increase in sales volume
  • Trained and organized in house training providing product knowledge on new launches and application method
  • Succeeded in every event through strategic planning and delivered outstanding results meeting target over stretch
  • Secure sales volume in preorders during events, via social media and using platforms such as wechat
  • Won Tom Ford Fragrance specialist award FY17, passing blind test and TF private blend exam
  • Assisted leadership in carrying out in-store events, seasonal trend show, and holiday events
  • Organized and sent out special invitation to VIP clients offering private consultation with complimentary make-over and deluxe TOAs

VIP Retention Specialist / Cabine Experience Lead

Chanel- Yorkdale Hudson’s Bay
04.2014 - 05.2017
  • Expanded clientele above plan daily and consistently reached target revenue over stretch20%
  • Cultivated effective client rapport with5 daily clients to drive loyalty and retention
  • Managed the VIP cabine program, providing professional Chanel skin care experience to clients
  • Strengthened and maintained client database by reaching out with promotions, product knowledge and seasonal greetings with personal touch
  • Leveraged store product knowledge to execute effective and appropriate client services and secure additional sales
  • Provided customized professional Chanel beauty care consultations to clients to enhance satisfaction
  • Assisted customers with selecting the ideal product mix suitable for various skin types, needs and lifestyle preferences
  • Sustained current client information to support need assessments and execute appropriate selling behaviors consistently to achieve results
  • Leveraged product knowledge as a differentiating factor in the service experience
  • Assisted leadership in carrying out special makeover events, seasonal gala, and holiday events
  • Interfaced with VIP clients regularly to ensure optimal service delivery
  • Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
  • Maintained an organized and visually appealing product display, resulting in increased customer interest and engagement.

Student Counsellor/Regional Marketing Manager

Upper Career College of Business Technology
10.2011 - 03.2014

Regional Marketing Manager 2013-2014

  • Directed international marketing and recruitment efforts, notably increasing enrollment from strategic markets like Korea and Taiwan by 45%.
  • Promoted programs and forged educational partnerships at international conventions.

Student Counselor / Curriculum Developer 2012-2013

  • Counseled and onboarded international students, enhancing their academic performance and living experience abroad.
  • Developed specialized vocational programs tailored for international students.

Instructor Advanced Programs / R&D - E-Learning Co

CDI - ChungDahm Learning
07.2009 - 08.2011
  • Developed and implemented interactive e-learning content tailored for intermediate English language learners, significantly enhancing learning outcomes.
  • Oversaw and monitored instructors, ensuring adherence to high-quality teaching methodologies and consistent instructional standards.
  • Taught advanced English programs using methodologies aimed at mimicking native English language usage and conducted assessments to track and enhance instructor progress.

Education

Bachelor of Arts - Political Science And Economics (Minor)

University of Toronto
06-2009

No Degree - Political Science

Korea University
South Korea
05-2007

KEY CONTRIBUTIONS

  • Consistently exceeded incentive goals as a team and individually.
  • Trained on product knowledge and while learning the history and background of each product creation in different brands.
  • Created professional sales presentations to creatively communicate product offerings, quality and benefits, long-term goals and market comparisons.
  • Expanded client base by successfully warm-selling prospects and negotiating profitable contracts.
  • Drove retention by following up with customers during and post-sale to ensure optimal customer service.
  • Leveraged industry trends in customer industries/marketplaces to shape value-added solutions and approaches for key audiences.
  • Cultivated relations and developed partnerships to improve profitability and funnel pipeline utilizing multiple sales penetration strategies.
  • Grew diverse customer base by identifying needs to deliver relevant product solutions that achieve client budgets.
  • Secured sales by providing recommendations to promote brand effectiveness and product benefits.
  • Ensured diverse client base satisfaction ratings by timely offering proactive resolution ideas while driving actionable responses to questions, concerns, or challenges.
  • Elevated new business opportunities, implementing effective networking strategies.
  • Sustained customer base by facilitating market research to formulate brand strategies.
  • Strengthened branding initiatives by leveraging effective marketing strategies to maximize outreach and awareness.

Timeline

Product and Innovations Lead

Unify
02.2024 - Current

Personal Stylist/Brand representative

Chantecaille- Yorkdale Nordstrom
08.2019 - 02.2022

Counter Manager

Tom Ford- Yorkdale Nordstrom
06.2017 - 07.2019

VIP Retention Specialist / Cabine Experience Lead

Chanel- Yorkdale Hudson’s Bay
04.2014 - 05.2017

Student Counsellor/Regional Marketing Manager

Upper Career College of Business Technology
10.2011 - 03.2014

Instructor Advanced Programs / R&D - E-Learning Co

CDI - ChungDahm Learning
07.2009 - 08.2011

Bachelor of Arts - Political Science And Economics (Minor)

University of Toronto

No Degree - Political Science

Korea University
JENNIFER HWANG