Jennifer Hall
Sales Representative
Calgary,AB
Summary
Outgoing, reliable and results-driven, bringing strong background in client relationship management and strategic planning. Comprehensive understanding of sales techniques combined with excellent negotiation and communication abilities. Committed to driving market expansion and achieving revenue targets through innovative solutions and strategies. Highly collaborative team player with sharp focus on achieving results and adapting to dynamic market trends. Eager to apply my knowledge and insights to execute sales targets.
Overview
17
17
years of professional experience
3
3
Certification
Work History
Territory Manager
Canopy Growth Corp.
08.2018 - 01.2025
- Established and maintained roughly 200 accounts, building relationships to ensure targets were met and exceeded.
- Maintained a deep understanding of industry trends, enabling informed decisions on sales strategies and product offerings.
- Collaborated with marketing department to create promotional materials that drove brand awareness in the territory.
- Consulted with potential clients for store openings, product mix and product ordering.
- Effectively managed a budget to drive volume and share growth within acceptable trade practices.
- Conducted regular product training sessions for partners and staff, ensuring their ability to effectively sell products to their customers.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Compiled data reports for Management and clients to assist with purchasing decisions.
- Organized trade shows and events within the territory to showcase company products, generating leads and increasing brand exposure.
- Increased sales revenue by developing and implementing strategic territory plans using CRM programs.
- Hired and Mentored a Junior Sales merchandiser to assist in Brand Promotions for my Territory.
Assistant Manager
Wurst Restaurant & Beerhall
01.2017 - 07.2018
- Managed Security Team to ensure a safe environment for staff & patrons
- Worked with vendors to design Promotional materials, programs and events.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Ensured compliance with all health department regulations by implementing strict sanitation guidelines throughout the establishment.
- Conducted employee performance evaluations, providing constructive feedback for growth and development.
- Negotiated with suppliers to secure better pricing, reducing operational costs.
Assistant Manager
Mercato Restaurant
01.2013 - 01.2017
- Managed Dining Room and maximized seating capacity.
- Worked with Vendors on promotions and training programs.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Planned, Organized and executed Events and Buy Outs.
- Designed Beverage Menu’s and obtained sponsorships.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Organized repairs and maintenance for Establishment.
Assistant Manager/General Manager
Boccavino Lounge & Grill
01.2008 - 01.2013
- Responsible for Hiring and Onboarding all Front of House Staff.
- Nightly Cashout and Deposits.
- Weekly Liquor ordering and Inventory Management
- Payroll
- Organized and planned events
- Designed Beverage Menu and obtained Vendor Sponsorships.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Optimized scheduling to ensure adequate staffing during peak hours, improving service efficiency.
Education
Resort & Hotel Administration Program -
Nelson, BC01.1998
Skills
- Customer relationship management
- Multitasking and organization
- Sales expertise
- Consultative sales
- Trends analysis
- CRM software
- Client consultations
- Verbal and written communication
- Marketing support
- Industry networking
Events & Highlights
- Consistently reached targets and stretch targets to achieve quarterly & yearly incentive.
- Organized and hosted many Cannabis Brand parties and Promotional Events.
- (ie. Grape Escape, Canopy Growth Launch/Brand Parties)
- Sell Safe & QCW Certified
- Worked in Cannabis Grow Facility and Distribution Centre.
- 4C Certificate- Canopy Growth Higher Learning Courses.
- Beer Fest-Hosted Booth and events associated with Festival.
Languages
English
Full Professional
Certification
Sell Safe
Qualified Cannabis Worker
4C-Canopy Growth Higher Learning Course
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Supervised team of 60+ staff members.
- Achieved 100% coverage in my Territory month over month.
- Collaborated with team of 7 to develop marketing and sales strategies to achieve targets.
- Held over 100 educational events for customers and staff.
- Negotiated contracts and agreements to increase sales and reach quarterly goals.
Timeline
Territory Manager
Canopy Growth Corp.
08.2018 - 01.2025
Assistant Manager
Wurst Restaurant & Beerhall
01.2017 - 07.2018
Assistant Manager
Mercato Restaurant
01.2013 - 01.2017
Assistant Manager/General Manager
Boccavino Lounge & Grill
01.2008 - 01.2013
Resort & Hotel Administration Program -
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