Jennifer Green

• Provided strong leadership to enhance team productivity and morale.
• Led cross-functional teams to achieve project milestones and deliver high-quality results.
• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
• Improved team performance by providing comprehensive training and fostering a collaborative work environment.
• Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
• Led communications with agency partners and orchestrated Peak Season Campaigns.

• Accomplished multiple tasks within established timeframes.
• Cross-trained existing employees to maximize team agility and performance.
• Developed and maintained relationships with agencies and cross functional teams through account development.
• Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities, leading our marketing team Rising Team sessions.
• Supported other teams during mat leave coverage for the Head of Brand.

• Supported the hiring and training of a full new social media team as well as cross-trained existing employees to maximize team agility and performance.
• Develop and execute influencer and ambassador strategy.
  ● Manage WW relationships with influencers and ambassadors.
  ● Develop content strategy for WW Canada-owned media channels that aligns with
  WW International strategies but also celebrates our Canadian identity. This will
  include a strategy to build our presence on TikTok and YouTube.
  ● Develop and manage social media content calendar, aligning with Marketing Editorial calendar, tent poles & consumer products (including ecommerce), to
  ensure consistent omni-channel presence and experiences.
  ● Create and post content (design and write) on WW owned social channels.
  ● Community management of WW owned social media channels (with support from
  Customer Service Team).
  ● Develop and manage systems for measuring, evaluating and reporting on WW owned
  social media and continuously optimize content towards best performing.
  ● Collaborate with internal teams to leverage paid influencer/ambassador content, earned media and WW Canada International content on WW Canada’s social media channels
• Identify, based on data, ambassador and social content to share and repurpose for paid digital acquisition and awareness campaigns
  

● Supported the full hiring & onboarding processes, plus unfortunately when the product trial was ended, had to support the management of dismantling the team

- Assist in the development of Coach and Community Manager policies and procedures

- Leadership and performance management of coaches and community managers through
quality assurance, effective coaching, and identification of training and development
opportunities
- Work alongside Coaches and Community Managers to ensure high quality content and delivery of D360 experience
● Manage day-to-day operations of Coaches and Coach-generated experiences
● Oversee Coach and Community Manager onboarding and training
● Assist Coaches in experience ideation
● Ensure Coaches adhere to exclusivity provisions
Leverages data analytics and insights to measure and monitor group health, ensuring
achievement of quality standards and KPIs
● Monitor Coach hours to ensure within budget
● Collaborate with the Social Media Specialist on WW Canada member ambassador program
● Collaborate with the Director of PR on interview opportunities for WW members
Provide support with planning and execution of key PR, influencer and ambassador events
and programs beyond D360
●Lead a team of 5 corporate employees and also support a team of 5 production team members