Summary
Overview
Work History
Education
Skills
Activities
Timeline
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JENNIFER GORDON

Beaverton,On

Summary

Innovative and forward-thinking marketing manager with history of spearheading highly successful, cohesive and focused marketing campaigns and branding initiatives. Offers multifaceted skills in communications and strategic planning honed in demanding live equine entertainment environments. Accomplished in driving competitive growth and consistently achieving targets.

Overview

15
15
years of professional experience

Work History

Marketing & Communications Manager

Ross Millar Equine Entertainment Group
2020 - Current
  • Led the development and implementation of marketing strategies for equine-related events, including the RAM Rodeo Tour, Case IH Ultimate Rodeo Tour, and Can-Am Equine Expo
  • Produced compelling content, including engaging social media posts, email campaigns, press releases and digital ad campaigns with eye-catching visuals to promote equine-related events
  • Create monthly analytic reports to see what content performs best and what areas can improve
  • Doubled followers organically in the time while managing the accounts
  • Collaborated with cross-functional teams to ensure successful execution of marketing and communication campaigns and achieved maximum return on investment
  • Plan and oversee all aspects of events including the handling of vendors, sponsors, and customers to ensure seamless execution and a positive attendee experience
  • Attended events to capture video and photo media to create engaging content and enhance the online presence of the events
  • Manage on-site branding and signage to ensure consistent brand representation throughout events
  • Maintained strong relationships with sponsors, media partners, and community groups to drive revenue and ensure event success.

ANNOUNCER

Ross Millar Equine Entertainment Group
01.2014 - Current
  • Currently announcing for a large rodeo company which travels extensively across Southern Ontario
  • Enthusiastically entertains live crowds, with an extensive knowledge of the sport and events
  • Ensures that the audience stays engaged during down times in the show, by ad-libbing and working with a rodeo clown
  • Current with statistics, standings as well as information of over 1000 competitors.

HOST/COMMUNITY PRODUCER

Daytime
01.2015 - 01.2017
  • Co-hosted a live 60 minute lifestyle talk show which reaches a potential of 250,000 viewers
  • Playing a key role in building viewership through a strong social media presence
  • Conduct strong conversational style interviews with local artists, musicians, chefs and community driven organizations
  • Expertise in both scripted and no scripted content with the ability to ad-lib.

HOST / COMMUNITY PRODUCER / CREATOR

Open Air
01.2011 - 01.2014
  • Delivered a weekly 30-minute extreme sports program to over 125,000 subscribers uncovering the hidden gems of Simcoe County for the outdoor enthusiast
  • Pinpointed and scheduled guests, performed research, wrote content and produced 15 seasonal half-hour episodes, which aired 28x weekly
  • Commended by the station manager for displaying initiative to develop the highly popular summer series
  • Conducted process-driven segments demonstrating sports and extreme activities
  • Represented Rogers TV and Open Air as the Ram Rodeomania co-MC.

HOST / COMMUNITY PRODUCER

Georgian Bay Life
01.2010 - 01.2012
  • Co-hosted the 60-minutes live magazine based show broadcasted to 9,000 viewers, tapping into the vast Simcoe County community to feature local events, artists, businesses and other community interest stories
  • Performed pre-show research to be able to connect with guests, preparing targeted interview questions to present high calibre content and stimulating dialogue to grow viewer ratings
  • Collaborated with producers and co-host to plan program content and conduct post-show assessments
  • Played a key role advancing the brand across the Simcoe County audience, rapidly acquiring a reputation as a trusted, engaging and informative on air and local media presenter
  • Gained expertise in improvisation, hosting programs with a mixture of scripted and unscripted content, displaying poise and professionalism to maintain show focus, upholding on-air image and brand reputation
  • Acted as an MC for various charity fundraising events in the region.

Education

Journalism-Broadcast and Print -

Humber College
12.2010

Skills

  • Community Engagement
  • Social Media Engagement
  • Marketing Plan Development
  • Internal Communications
  • Influencer Marketing
  • Customer Engagement
  • Paid Advertising
  • Market Trend Analysis
  • Media Relations
  • Campaign Management

Activities

Avid horsewoman, hobby farm owner, breeder and horse show competitor. 30 years experience in various equine industries, including thoroughbred racing, hunter jumpers and western speed events.

Timeline

HOST/COMMUNITY PRODUCER

Daytime
01.2015 - 01.2017

ANNOUNCER

Ross Millar Equine Entertainment Group
01.2014 - Current

HOST / COMMUNITY PRODUCER / CREATOR

Open Air
01.2011 - 01.2014

HOST / COMMUNITY PRODUCER

Georgian Bay Life
01.2010 - 01.2012

Marketing & Communications Manager

Ross Millar Equine Entertainment Group
2020 - Current

Journalism-Broadcast and Print -

Humber College

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