Dedicated communications professional passionate about the public service with history of meeting organizational goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
12
12
years of professional experience
Work History
Communications Manager
Government Communications and Public Engagement
Victoria, B.C.
01.2017 - Current
Oversaw team of communications and media relations professionals with focus on achieving PR results.
Managed team members' performance goals, assigned work, approved leave and responded to grievances of up to six public affairs officers.
Coordinated advocacy relations meetings with policy areas and prepared necessary materials in advance.
Wrote engaging and successful press releases to present clear information and inform the public.
Aligned work with mandate items and ministry corporate strategies.
Participated on ministry committees and networked with stakeholders.
Designed strategies to support business objectives of the communications unit.
Produced internal communications advice and guidance for Diversity and Inclusion projects such as:
BC Women in Trades - BCCWITT | Advancing underrepresented groups in the trades
Indigenous Skills Training - Indigenous Post-Secondary Education & Training - Province of British Columbia (gov.bc.ca)
Director of Marketing and Communications
Northern Lights College
Fort St. John, BC
05.2011 - 08.2017
Developed and implemented marketing and communications plans for post-secondary institution.
Organized and executed robust, creative experiential marketing events such as the Saulteau First Nations Job Fair.
Developed creative presentations, trend reports, kitted assets and product data sheets to represent the institution at education and training events throughout B.C.
Directed department with $2M budget handling 30 yearly projects.
Boosted institution's profile and generated leads for prospective students while managing internal and external marketing campaigns and Diversity and Inclusion programs such as:
Deputy Director (MX 10) of Media Relations at Communications and Engagement Division, Ministry of Trade and IndustryDeputy Director (MX 10) of Media Relations at Communications and Engagement Division, Ministry of Trade and Industry