Jennifer Fernandes
Shawnigan Lake,B.C.
Summary
Dedicated communications professional passionate about the public service with history of meeting organizational goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
12
12
years of professional experience
Work History
Communications Manager
Government Communications and Public Engagement
Victoria, B.C.
01.2017 - Current
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Managed team members' performance goals, assigned work, approved leave and responded to grievances of up to six public affairs officers.
- Coordinated advocacy relations meetings with policy areas and prepared necessary materials in advance.
- Wrote engaging and successful press releases to present clear information and inform the public.
- Aligned work with mandate items and ministry corporate strategies.
- Participated on ministry committees and networked with stakeholders.
- Designed strategies to support business objectives of the communications unit.
- Produced internal communications advice and guidance for Diversity and Inclusion projects such as:
- UpgradeBC - https://pointblankcreative.ca/work/upgrade-bc
- BC Women in Trades - BCCWITT | Advancing underrepresented groups in the trades
- Indigenous Skills Training - Indigenous Post-Secondary Education & Training - Province of British Columbia (gov.bc.ca)
Director of Marketing and Communications
Northern Lights College
Fort St. John, BC
05.2011 - 08.2017
- Developed and implemented marketing and communications plans for post-secondary institution.
- Organized and executed robust, creative experiential marketing events such as the Saulteau First Nations Job Fair.
- Developed creative presentations, trend reports, kitted assets and product data sheets to represent the institution at education and training events throughout B.C.
- Directed department with $2M budget handling 30 yearly projects.
- Boosted institution's profile and generated leads for prospective students while managing internal and external marketing campaigns and Diversity and Inclusion programs such as:
- Girls Can Fly
- Dual Credit
- Indigenous Drumming, Smudging and Moccasin Making
- Women in the Trades
- International Student Welcome events
Education
Master of Arts - Professional Communications
Royal Roads University
Victoria, BC08.2017
Skills
- Policy review and revision
- Issues management
- Transformative Leadership
- Strategic Planning and Partnerships
- Stakeholder Collaboration
- Conflict and Crisis Resolution
Additional Information
Public Service Learning
- Diversity and Inclusion Essentials
- Managing in the Public Service
- Building Capacity in Indigenous Relations
- Fraud Awareness and Prevention
- Member of the BIPOC and LGBTQ2+committees
Timeline
Communications Manager
Government Communications and Public Engagement
01.2017 - Current
Director of Marketing and Communications
Northern Lights College
05.2011 - 08.2017
Master of Arts - Professional Communications
Royal Roads University
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