Jennifer Danter
Victoria,BC
Summary
Dynamic and versatile professional with a unique blend of editorial proficiency, strategic marketing acumen, and hospitality experience, seeking to transition into an administrative role to leverage strong organizational, communication, and interpersonal skills.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Director of Innovation
Epicure
09.2009 - 03.2024
- Spearheaded development of food, beverage, and cookware lines and promotional strategies, establishing Epicure as a leader in culinary health and wellness in North America
- Led team of six developers, working cross-functionally with sales, marketing, and manufacturing teams. Known for meeting deadlines with precision and driving team motivation.
- Managed department budget
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Developed creative presentations, trend reports, kitted assets, and product profile sheets.
Freelance Writer
Self-employed
11.2007 - 12.2023
- Crafted engaging editorial content, including articles, newsletters, and interviews for clients such as Alive, Best Health, Clean Eating, Cottage Life, EAT, Taste, and Today's Parent magazines
- Proactively pitched articles and built strong relationships with editors
- Demonstrated excellence in food styling, writing, proofreading, and meeting tight deadlines
Executive Food Editor
Canadian Living Magazine
08.2016 - 10.2017
- Developed dynamic recipe and editorial content across print, social media, and digital platforms
- Led and mentored a team of four developers
- Managed contracts for photographers, stylists, and freelance writers
- Maintained detailed records of editorial content, photoshoot schedules, and budget reports
- Cooking demonstrations for local news segments.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Devised attention-grabbing headlines and summaries to increase clicks and engagement.
- Developed and maintained pool of expert field sources.
- Supported publication by helping develop layouts and collaborating with production teams.
- Drove accuracy of content through careful proofreading and fact-checking.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Delegated and tracked each staff member's assignments and deadlines.
- Researched topics to create accurate and engaging content.
- Edited and reviewed content for grammar, spelling and punctuation.
Associate Food Editor
Chatelaine Magazine
09.2001 - 10.2007
- Developed and tested recipes
- Crafted editorial content for print and digital platforms
- Food styling for editorial content
- Cooking demonstrations for local news segments.
- Supported publication by helping develop layouts and collaborating with production teams.
- Developed and maintained pool of expert field sources.
- Devised attention-grabbing headlines and summaries to increase clicks and engagement.
- Developed and maintained editorial standards for content.
- Acquired in-depth knowledge of content areas to provide effective edits.
- Researched topics to create accurate and engaging content.
- Wrote and created content for various topics and mediums.
Education
Bachelor of Arts - History/English -
University of Western Ontario
Skills
- Exceptional customer service, communication, and collaboration skills
- Project management and detailed record-keeping
- Adaptable, efficient and detail-oriented
- Results-driven, fostering positivity and teamwork
- Proficient in MS Office and Google Suite
- 10 years experience in a high-paced office setting
Certification
- Indigenous Canada, in progress, University of Alberta (Online)
- Certificate of Culinary Apprenticeship, George Brown/Government of Ontario
- Italian Culinary Program Certificate, George Brown College
- Certificate, ICIF International School of Italian Castiglione D'Asti, Cuisine, George Brown College
Career Experience
- Epicure, Victoria, Director of Innovation, 09/01/09, 03/01/24, Spearheaded the development of food, beverage, and cookware lines and promotional strategies, establishing Epicure as a leader in culinary health and wellness in North America, Led a team of six developers, working cross-functionally with sales, marketing, and manufacturing teams, Managed department budget, Provided timely and accurate monthly reports to the Executive Leadership Team, Conducted market research, editorial, and product writing, Known for meeting deadlines with precision and driving team motivation
- Freelance Writer, Victoria, 11/01/07, 12/01/23, Crafted engaging editorial content, including articles, newsletters, and interviews for clients such as Alive, Best Health, Clean Eating, Cottage Life, EAT, Taste, and Today's Parent magazines, Proactively pitched articles and built strong relationships with editors, Demonstrated excellence in food styling, writing, proofreading, and meeting tight deadlines
- Canadian Living Magazine, Toronto, Executive Food Editor, 08/01/16, 10/01/17, Developed dynamic recipe and editorial content across print, social media, and digital platforms, Led and mentored a team of four developers, Managed contracts for photographers, stylists, and freelance writers, Maintained detailed records of editorial content, photoshoot schedules, and budget reports, Cooking demonstrations for local news segments
- Chatelaine Magazine, Toronto, Associate Food Editor, 09/01/01, 10/01/07, Developed and tested recipes, Crafted editorial content for print and digital platforms, Food styling for editorial content, Cooking demonstrations for local news segments
Languages
English
Native or Bilingual
Timeline
Executive Food Editor
Canadian Living Magazine
08.2016 - 10.2017
Director of Innovation
Epicure
09.2009 - 03.2024
Freelance Writer
Self-employed
11.2007 - 12.2023
Associate Food Editor
Chatelaine Magazine
09.2001 - 10.2007
Bachelor of Arts - History/English -
University of Western Ontario
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