Jennifer Bower
San Diego,CA
Summary
Experienced sports marketing executive dedicated to managing and nurturing relationships with high-profile accounts. Forward-thinking and resourceful, consistently demonstrating a superior work ethic, exceptional leadership skills, and successful project oversight. Leveraging 20 years of experience in the NFL, NCAA, MLS, and agency side, possesses a deep understanding of setting up major projects, developing naming rights strategies, driving partnership sales, crafting ticketing strategies, activating partnerships, and solving complex business problems.
Overview
19
19
years of professional experience
Work History
EVP, Ticketing, Premium, & Partnerships
Legends/San Diego FC
01.2023 - Current
- One of the first executives hired to start MLS expansion club from scratch
- Responsible for over $220M in COI including ticketing and partnership
- Lead the commercial team of 41 people
- Responsible for landing major deals including front of kit, training kit, and performance center
- Secured over 40 corporate partnerships with local, national, and international companies
VP, Global Partnerships- Stadium Partnerships
Legends
10.2019 - 12.2022
- Spearheaded partnership sales strategy for naming rights and founding partnerships for new stadium being built in San Diego
- Secured the largest corporate stadium naming rights deal in the NCAA by total COI ($45M) for Snapdragon Stadium
- Responsible for a COI of $36M but over delivered by $25M
- Secured 12 founding partnerships with an AAV of over $400K per year
- Hired and supervised sales and activation teams
- Responsible for creating cross-functional initiatives across departments to achieve business goals
Senior Director of Marketing Partnerships
Fox Sports College Properties
12.2016 - 10.2019
- Researched, sold, and activated fully integrated partnerships for Fox Sports College Properties
- Sold $1 million in Gross New Revenue for 2018-2019. Lead the team in partnership revenue. Brought in 15 new clients for 2018-2019.
- Maintained solid book of business with decision makers at both the local and national levels
- Directed and lead strategy for the team including category analysis and revenue projections
- Lead team on use of technical programs including Scarborough/Repucom and KORE for CRM and inventory management
Senior Manager, Partnership Activation
San Diego Chargers
12.2012 - 12.2016
- Managed all (80) premium accounts valued at over $22 million
- Developed leads and built relationships with key decision makers at the local and national levels
- Supervised and directed all aspects of marketing partnerships deliverables including all media, digital, activations, signage, print, promotions, and hospitality while providing exceptional client experiences
- Supervised team of 15 staff including two coordinators, interns, and game day staff
- Devised, deployed and monitored processes to boost long-term business success with optimal sales and profit levels
Manager, Partnership Activation
San Diego Chargers
12.2006 - 12.2011
- Created, implemented, and executed contractual benefits for marketing partnership agreements while providing outstanding customer service to enhance relationships with corporate partners
- Developed new ideas and programs beyond contractual elements to enhance sponsor value based on client's needs and objectives
- Researched categories and new revenue opportunities
- Created sponsorship proposals and year end summaries for corporate decision makers on the national, regional, and local levels
Account Executive
MGM Communications Inc.
12.2005 - 12.2006
- Responsible for over 20 major client accounts
- Developed leads, presented and sold agency services and products to clients
- Coordinated project timing and budgets with all relevant agency personnel
- Maximized revenue by servicing accounts and proposing new products and services to established customers
- Created and executed account strategies to present services to key decision makers
Education
Bachelor of Science - Business Administration, Minor in Marketing
San Diego State University
2003
Affiliations
- WISE San Diego (Women in Sports and Events) Board Member- Director of Corporate Partnerships, San Diego State University Business Alumni member & Academic Honor Society (Phi Eta Sigma), & Toastmaster's International
Timeline
EVP, Ticketing, Premium, & Partnerships
Legends/San Diego FC
01.2023 - Current
VP, Global Partnerships- Stadium Partnerships
Legends
10.2019 - 12.2022
Senior Director of Marketing Partnerships
Fox Sports College Properties
12.2016 - 10.2019
Senior Manager, Partnership Activation
San Diego Chargers
12.2012 - 12.2016
Manager, Partnership Activation
San Diego Chargers
12.2006 - 12.2011
Account Executive
MGM Communications Inc.
12.2005 - 12.2006
Bachelor of Science - Business Administration, Minor in Marketing
San Diego State University
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