Jennifer Birnstihl

• Content creator & key storyteller in all aspects of marketing & fundraising strategies
• Develop & craft strategic communications to increase brand awareness & charitable donations
• Multimedia creator & manager including social media, video, audio, digital, design and photography
• Spearhead special events & manage media relations as corporate spokesperson
• Develop, plan & execute successful marketing & fundraising campaigns
• Manage existing & build new relationships with 500+ key stakeholders: corporate partners, donors, volunteers

Program/Volunteer Coordinator - 3 years

• Managed highly detailed weekend food bag program for 600 kids including acquisition and distribution all food
• Maintained challenging timelines on limited resources
• Designed numerous infrastructure solutions to resolve issues and improve processes
• Recruited, trained & managed logistics for 100+ volunteer program: scheduling, managing, recognizing

• Independent Director managing & inspiring a team of 20 women selling high-quality fashion purses & totes
• Managed marketing, sales & social media while achieving awards, bonuses & trips as highly successful sales leader - top 5% of of 100,000 consultants North America

• Worked effectively on close-knit team team developing & delivering key messaging for 20+ insurance agents
• Developed, managed, wrote & produced strategic plans & high quality marketing materials under tight deadlines
• Prepared & edited internal and external strategic publications (newsletters, stockholder reports)
• Worked with marketing teams to design campaigns and communications

• Worked with wide variety of clients to creatively solve marketing & solve communication challenges
• Developed & delivered custom, clear & clever branding, messaging & marketing solutions
• Corporate & small business clients included: brochures, blogs, websites, corporate messaging, speeches, ads, press releases, marketing, fundraising campaigns, articles, social media, public relations, special events, fundraising, photography, videos, design, etc
• Built powerful online presences( web/social media)
• Clients included: Babcock & Wilcox, Manulife, University of Waterloo Co-Op Department, Minit Canada, Sun Life, Sportco Source for Sports, etc

• Wrote & edited international marketing materials: ads, brochures, press releases, direct mail, user guides, technical articles
• Spearheaded & wrote company newsletter
• Managed market research projects & focus groups
• Coordinated translation of publications 20 languages
• Supervised & mentored a full-time UW co-op student

• Implemented & executed a multi-faceted marketing strategy promoting the UW Varsity Athletics Program
• Managed season's ticket marketing campaign improving sales by 20%
• Solicited & managed corporate department sponsorship deals valued at $100,000
• Weekly columnist responsible for newspaper column "Report on Sports" for on-campus press The Gazette
• Designed publications (programs, posters, flyers) on a high-volume, fast-paced basis
• Planned & executed promotions, giveaways & contests at 58 Varsity home games per season
• Coordinated internal & external departmental media relations

• Coordinated marketing strategies, special events & promotions targeting UW alumni
• Assisted with production & design Alumni Magazine
• Staff Advisor/Mentor Student Alumni Association
• Spearheaded and managed UW's inaugural Parent Fundraising Campaign raising $150,000+
• Developed & executed marketing plan for UW's affinity card program