Jennifer Bauer
Danville,CA
Summary
Business leader with a proven track record in operations, marketing, and team development across fitness, events, publishing, consumer products, and technology. Known for uniting people around shared goals, building supportive, high-performing teams, and fostering lasting client partnerships. Valued for a collaborative, positive leadership style that delivers results while creating an engaging, growth-focused workplace culture.
Overview
36
36
years of professional experience
1
1
Certification
Work History
Lead Coach & Studio Manager
SLJ Investments, Inc.
10.2022 - Current
- Lead fitness studio operations, staff development and member engagement, ensuring compliance and operational excellence while driving growth, retention, and a thriving, high-performing community since launch.
- Increase business performance through operational efficiencies, member retention initiatives (70% vs. industry 60%), and 70% revenue growth since first quarter launch.
- Represent the studio in franchise management meetings; ensure compliance with brand standards and act as primary link between franchise corporate and staff.
- Manage full studio operations including scheduling, budgeting, staff development, and facility upkeep to ensure consistent performance.
- Recruit, hire, and train the coaching team, building studio staff from the ground up prior to launch.
- Maintain over 70% staff retention over 3 years, outperforming industry averages of 40–60% annual turnover.
- Cultivate a thriving membership community by conceptualizing and overseeing events and programs, driving loyalty, referrals, and consistent 5-star reviews.
Director of Operations
Dominic Phillips Event Marketing, Inc.
01.2023 - 12.2024
- Oversaw business functions for B2B experiential marketing agency with clients including global tech and consumer brands.
- Evaluated and approved RFP responses and vendor contracts, ensuring alignment with organizational goals and standards.
- Managed IT, HR, legal and financial operations: Negotiated service contracts, yielding a 20% reduction in annual IT costs.
- Implemented monthly executive financial review process, providing insight for better strategic decision-making.
Client Partner, Marketing & Project Lead
CMR Global Events
01.2018 - 01.2022
- Managed B2B marketing services for clients across varied industries, ensuring seamless execution and high engagement.
- Designed short- and long-term marketing plans for clients, including digital media, visibility events and lead-gen projects, maximizing reach and impact.
- Generated ROI analyses, ensuring spending and engagement goals were consistently reached.
- Led cross functional teams to execute all phases of projects while cultivating ongoing client relationships.
Director and General Manager, Conference Division
IREI Publishing and Consulting
01.2004 - 01.2009
- Launched a profitable new subdivision responsible for designing and executing world class executive events.
- Developed and fulfilled annual business plans, generating $3M in new revenue, with event profit margins up to 56%.
- Recruited and managed a new team, then maintained the lowest department turnover rates in the company.
- Reached or exceeded every attendance, sponsorship and revenue goal during my tenure while maintaining high levels of attendee satisfaction.
- Negotiated multi-year contracts with venues and vendors, maximizing profitability and efficiencies.
- Led the development of custom project management software, streamlining processes and delivering transparency across the organization.
Director Corporate Marketing, Senior Marketing Communications Manager
Gilian Technologies (Cyber Security)
01.2001 - 01.2003
- Created and executed annual marketing plan and budget for a growing cyber-security product.
- Oversaw creation of sales and marketing collateral.
- Managed creative design services, events and contracts.
Senior Manager, Field Marketing
Powerbar, Inc.
01.1999 - 01.2001
- Led nationwide product sampling and sponsorships, responsible for brand exposure at more than 5,000 sporting events per year.
- Managed 13 regional direct reports and their respective teams, charged with delivering local initiatives.
- Oversaw the development of regional marketing plans to ensure local activities aligned with brand objectives.
- Launched Harvest Bar through a national campaign, resulting in initial sales exceeding target by more than 30%.
Director of Marketing, Executive Forums, Global Event Director, Marketing Services Division, Marketing Manager, Finance Assistant
International Data Group (IDG)
01.1990 - 01.1999
Education
Business Administration
Merrimack College
N. Andover, MASkills
- Building High-Performing Teams
- Driving Strategic Growth
- Leading Operational Excellence
- Optimizing Financial Performance
- Negotiating High-Value Contracts
- Elevating B2B/B2C Marketing Impact
- Strengthening Partner Relationships
Certification
- AHA CPR Certified
- Since 2018
- ACE Group Fitness Instructor
- Since 2019
- Concept2 Certified Indoor Rowing Coach
Timeline
Director of Operations
Dominic Phillips Event Marketing, Inc.
01.2023 - 12.2024
Lead Coach & Studio Manager
SLJ Investments, Inc.
10.2022 - Current
Client Partner, Marketing & Project Lead
CMR Global Events
01.2018 - 01.2022
Director and General Manager, Conference Division
IREI Publishing and Consulting
01.2004 - 01.2009
Director Corporate Marketing, Senior Marketing Communications Manager
Gilian Technologies (Cyber Security)
01.2001 - 01.2003
Senior Manager, Field Marketing
Powerbar, Inc.
01.1999 - 01.2001
Director of Marketing, Executive Forums, Global Event Director, Marketing Services Division, Marketing Manager, Finance Assistant
International Data Group (IDG)
01.1990 - 01.1999
Business Administration
Merrimack College