Summary
Overview
Work History
Education
Skills
Timeline
Technical Skills
Technical Skills
Hi, I’m

JENNIFER ALLEN-PERRY

Vancouver,BC
JENNIFER ALLEN-PERRY

Summary

Dynamic and innovative Sales and Marketing Leader with over 10 years of experience driving growth and leading strategic initiatives within the beauty and wellness sectors. Offers a unique combination of hands-on operational leadership and a rich background in global market trends, underpinned by a personal and professional legacy in the beauty industry. Demonstrated success in transforming business operations, achieving sales excellence, and cultivating partnerships across diverse cultural landscapes. Known for a strategic and analytical approach to solving complex challenges, with a strong emphasis on leveraging market insights to inform decision-making. Adept at fostering team collaboration and driving initiatives that enhance brand visibility and market penetration.


"Beauty begins the moment you decide to be yourself." - Coco Chanel

Overview

8
years of professional experience
8

Years of Supply Chain Experience

28

Years of Management Experience

50

+ 110 Number of People as Direct Reports

5

Countries Worked Professionally

3

Continents Worked Professionally

Work History

Coast Spas Manufacturing

Business Transformation Consultant
12.2023 - 02.2024

Job overview

  • Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
  • Frequently inspected production area to verify proper equipment operation.
  • Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
  • Streamlined supply chain, resolved logistical challenges with parent company.
  • Improved logistics management, resolved supply chain issues at head office.
  • Uncovered spending inefficiencies, budget discrepancies through financial analysis.
  • Implemented cost-saving measures, financial controls to align expenditures with revenue, boost profitability.
  • Led integration of Samco, Syspro POS systems into cloud-based Lightspeed POS system, enhancing operational efficiency, data accessibility.
  • Spearheaded deployment of CRM software across all sales divisions, improving customer relationship management, sales tracking

Arctic Spas

GENERAL MANAGER
04.2016 - 11.2022

Job overview

  • Spearheaded strategic initiatives as the General Manager at Arctic Spas, overseeing all aspects of the company including supply chain management.
  • Drove revenue growth by consistently exceeding sales targets and establishing key external partnerships to expand the business.
  • Demonstrated strong analytical skills by analyzing profitability, maintaining inventory levels, and forecasting sales trends to optimize performance.
  • Developed and implemented innovative sales and service strategies to enhance customer satisfaction and retention
  • Utilized comprehensive expertise in the Beauty industry to identify and capitalize on business opportunities
  • Excelled in building strategic relationships with clients, correlating consumer insights with industry trends to drive revenue and foster client loyalty.
  • Effectively communicated complex data in a compelling manner, both in written reports and engaging presentations
  • Boosted brand visibility and sales through the development of social media marketing strategies

EATONS

BUSINESS DEVELOPMENT LEAD for JCP

Job overview

  • Led sales, operational strategies for Cosmetics, Watches, Jewelry, Fragrance departments; consistently met, exceeded sales targets
  • Organized department galas, major corporate cosmetic events; enhanced brand visibility, sales
  • Established, nurtured successful relationships with cosmetic account executives, fragrance, watch account representatives
  • Executed duties of Cosmetic Associate, Cosmetic Counter Manager as needed; built trust, respect among 60+ cosmeticians, fragrance advisors, jewelry professionals, line managers
  • Set sales goals, tracked individual employee performance towards benchmarks; drove team performance
  • Managed recruiting, hiring, performance monitoring, reviews for sales team; ensured high-performance standards
  • Hosted special events, holiday sales; GWPs drove interest in product lines, achieved sales goals
  • Networked among local business and community organizations to develop leads and generate business.

Hospitality Marketing CONCEPTS

Senior Program Manager/DIRECTOR OF OPERATIONS

Job overview

  • Led the establishment and operational oversight of hotel marketing centers in Dublin, Vauxhall London, and Manchester, focusing on promoting luxury hotel restaurants to local markets to drive overall revenue growth.
  • Managed program operations to ensure adherence to standards, policies, and contractual obligations, reflecting a commitment to operational excellence similar to Circana's emphasis on delivering value and exceeding client expectations.
  • Achieved and surpassed sales targets for hotel loyalty memberships consistently, showcasing a track record of meeting revenue goals and driving business growth.
  • Directed a sales team comprising over 160 members across three cities and two countries, emphasizing leadership, team management, and collaboration in line with Circana's requirement for building strategic partnerships and driving revenue.

Education

WILLIAMS BUSINESS COLLEGE
Sydney, AUSTRALIA

Associate Degree from Business Administration

University Overview

Graduated with Distinction

  • Major in MARKETING
    4.8 GPA
  • Honor Roll
  • Minor in ACCOUNTING

UNIVERSITY OF WOLLONGONG
NSW, Australia

Bachelor of Arts from Creating Writing / Sociology

University Overview

  • Major in Sociology
  • Minor in Creative Writing

Skills

  • Headhunting, Hiring, Onboarding
  • Sales Promotion, Goal Setting
  • Customer Satisfaction Enhancement
  • Diverse Customer Engagement
  • Written, Verbal Communication, Interpersonal Skills
  • Brand Promotion, Contract Negotiation
  • Consultative Sales Techniques
  • Sales Conversion Optimization
  • Accounting, Financial Management
  • Reference Selling

Timeline

Business Transformation Consultant

Coast Spas Manufacturing
12.2023 - 02.2024

GENERAL MANAGER

Arctic Spas
04.2016 - 11.2022

BUSINESS DEVELOPMENT LEAD for JCP

EATONS

Senior Program Manager/DIRECTOR OF OPERATIONS

Hospitality Marketing CONCEPTS

WILLIAMS BUSINESS COLLEGE

Associate Degree from Business Administration

UNIVERSITY OF WOLLONGONG

Bachelor of Arts from Creating Writing / Sociology

Technical Skills

  • CRM Software: Proficient in Zoho CRM for lead generation, customer management, and sales tracking.
  • Retail Management Systems: Experienced with Lightspeed X/R for retail operations, including setup, use, and integrations.
  • E-Commerce Platforms: Skilled in setting up and managing e-commerce retail environments.
  • Office Productivity Tools:
  • Microsoft Office Suite: Advanced skills in Word, Excel, PowerPoint, and Outlook for comprehensive business administration.
  • Apple iWork: Proficient in Pages, Numbers, and Keynote for document creation, data analysis, and presentations on MacOS.
  • Communication Platforms: Experienced in implementing and using RingCentral for integrated business communications.

Technical Skills

  • CRM Software: Proficient in Zoho CRM for lead generation, customer management, and sales tracking.
  • Retail Management Systems: Experienced with Lightspeed X/R for retail operations, including setup, use, and integrations.
  • E-Commerce Platforms: Skilled in setting up and managing e-commerce retail environments.
  • Office Productivity Tools:
  • Microsoft Office Suite: Advanced skills in Word, Excel, PowerPoint, and Outlook for comprehensive business administration.
  • Apple iWork: Proficient in Pages, Numbers, and Keynote for document creation, data analysis, and presentations on MacOS.
  • Communication Platforms: Experienced in implementing and using RingCentral for integrated business communications.
JENNIFER ALLEN-PERRY