Summary
Overview
Work History
Education
Skills
LANGUAGES
Certification
Timeline
PROFESSIONAL & COMMUNITY ACTIVITIES
Media
Awards
Generic

Jenna Valleriani

Welland,Canada

Summary

Impact-driven public sector leader with 15+ years of cross-sector experience in government, corporate, and academic settings. Proven expertise in community program delivery, compliance, and data stewardship, with a track record of managing multi-million-dollar budgets, multi-year strategic plans, and up to 15 concurrent programs. Skilled at building inclusive, senior-focused initiatives through cross-sector partnerships with healthcare, municipal, and community organizations. Recognized for combining operational excellence with community-centered program design, ensuring quality, accessibility, and measurable outcomes.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Senior Manager, Social Responsibility & Impact Partnerships

Ontario Cannabis Store
04.2022 - Current
  • Led provincial Social Responsibility strategy, in alignment with UN SDGs, for young government agency, managing all social impact initiatives, public education, and event activities companywide, while reporting directly to Vice President of Corporate Affairs and Social Responsibility.
  • Oversaw a portfolio of up to 15 concurrent community and education programs, ensuring operational excellence, quality improvement, risk management, and measurable outcomes.
  • Developed and implemented governance and compliance frameworks for program delivery, with strict adherence to data stewardship requirements, corporate policies, and public sector accountability standards.
  • Directed the creation of the organization’s first Social Impact Report and annual reporting framework, embedding data-driven decision-making and transparency.
  • Delivered multi-year strategic plans to align community programming with organizational goals and Council’s strategic priorities.
  • Managed multi-million-dollar budgets (> $2M annually), ensuring financial accountability, variance reporting, and procurement compliance.
  • Led development and execution of key initiatives, including a $500K Social Impact Fund, Retail Diversity Study, and academic partnerships, from concept through to delivery and evaluation.
  • Designed and launched large-scale public education and outreach campaigns (valued at $1.2-5M) reaching 90% of Ontario adults, including tailored initiatives supporting older adults and vulnerable populations.
  • Cultivated cross-sector partnerships with healthcare, municipal, academic, and community organizations to expand program reach and ensure accessibility.
  • Hired, coached, and led a high-performing team of social impact practitioners, embedding inclusivity, accessibility, and accountability into program design and delivery.
  • Spearheaded executive leadership and board buy-in, including advising, briefings, committee meetings, and governance discussions to seek engagement to successfully integrate Social Responsibility into OCS’ corporate pillars.
  • Managed multi-million-dollar budgets, ensuring fiscal transparency, variance reporting, and procurement compliance.
  • Acted as spokesperson for the OCS, both on television and in print, including Global News, CTV, and others.

Part-time Course Instructor

Brock University
09.2024 - Current
  • Delivered engaging in-person lectures for up to 400 students in courses such as Introduction to Sociology, Crime and Deviance, and Youth Culture and Crime.
  • Designed syllabi, assessments, and learning activities aligned with academic goals.
  • Managed large classes effectively, fostering student engagement and participation.
  • Provided timely feedback and mentorship, supporting academic and professional development.
  • Integrated technology to enhance learning and streamline course administration.
  • Contributed to program coherence through collaboration with departmental faculty.

Director, Social Impact & Advocacy

Canopy Growth Corporation
04.2018 - 04.2022

(formerly Director, Patient Advocacy 01/2018-04/2018)

  • Developed Social Purpose 3-year strategic plan, collaborated with the Director of ESG to establish transformation plans to meet shareholder and business goals.
  • Designed and implemented senior-focused health education and patient advocacy programs, collaborating with healthcare providers and senior-serving organizations to ensure dignity, accessibility, and choice in care.
  • Developed and executed a three-year Social Purpose strategic plan, embedding equity and accessibility into all program delivery models and aligning impact with corporate and community goals.
  • Managed a portfolio of 40+ external partnerships, directing $1.8M toward sustainability projects, community reinvestment initiatives, patient advocacy, and health education programs across Canada and the US.
  • Championed inclusive program design, ensuring initiatives reached priority and equity-deserving populations, including seniors, patients, and marginalized communities.
  • Acted as an international spokesperson on social impact and advocacy, building trust with stakeholders and amplifying program visibility.
  • Directed enterprise-level strategic planning and Theory of Change frameworks to integrate sustainability, advocacy, and community health outcomes.
  • Oversaw and approved budgets of $2M+, ensuring efficient resource allocation and measurable program impact.
  • Built and led a team in delivering advocacy, education, and social responsibility initiatives, emphasizing inclusive engagement and community-centered outcomes.
  • Formerly Director, Patient Advocacy (01/28/04/28)

Chief Executive Officer

National Institute for Cannabis Health & Education
01.2017 - 01.2018
  • Maintained regular and ongoing communication to build strong relationships with Board of Directors, government, industry, academia, and public.
  • Oversaw accounting and fiscal management, including preparation and presentation of monthly, quarterly, and annual reports for Board of Directors and funding partners.
  • Developed growth strategies for multiple revenue streams, including grant funding, corporate donations, events, and asset development (ex. municipal guidebook to cannabis legalization), increasing funding 20%+ over ten months, which broadened outreach and impact nationally.
  • Led Board in re-developing vision and strategic goals for NICHE, and spearheaded implementation of strategic and operational plans.
  • Manage all core functions including operations, human resources, services and programs, fundraising, grant writing, marketing, and public relations.
  • Collaborated with external organizations including non-profits, businesses and government agencies to create mutually beneficial partnerships.
  • Represented organization at industry conferences and events.

Post Doctoral Fellow

University of British Columbia
01.2016 - 01.2018
  • Led community-based health research with older adults, marginalized, and houseless populations, assessing the effectiveness of new community health programs and services.
  • Designed and conducted qualitative and mixed-methods program evaluations, capturing participant perspectives to improve accessibility, service delivery, and overall program design.
  • Collaborated with healthcare providers, community organizations, and local stakeholders to co-develop, tailor, and deliver health initiatives responsive to community needs.
  • Facilitated and supported community-based activities and outreach programs, ensuring inclusion and equitable participation of seniors and priority populations.
  • Developed data collection and reporting processes that ensured ethical stewardship of sensitive health information and aligned with public health compliance standards.
  • Supervised graduate students in research and program evaluation, providing mentorship in community engagement, ethical practices, and data analysis.
  • Produced and disseminated research findings through community reports, presentations, and publications, ensuring knowledge translation to both academic and public audiences.

Executive Director

Hope For Health Canada
01.2015 - 12.2017
  • Established first registered charity approved by Canada Revenue Agency focused on support medical cannabis access for equity-deserving communities in Canada.
  • Developed innovative program to streamline access to free or reduce cost medication for patients using medical cannabis that did not rely on reimbursement.
  • Developed, maintained, and supported strong Board of Directors; served as ex-officio of each committee; built board involvement with strategic direction for both ongoing local operations as well as for national rollout.
  • Fostered strong relationship with industry stakeholders and government to support fundraising efforts and strategic business partnerships to enable programming.
  • Expanded local revenue generating and fundraising activities to support existing program operations and regional expansion.
  • Deepened and refined all aspects of communications—from web presence to external relations with goal of creating stronger impact brand.
  • Built relationships with donors, government officials, healthcare practitioners, medical cannabis advocates, and other organizations.
  • Monitored industry trends closely enabling organization to stay ahead of emerging challenges or opportunities.

Teaching Assistant

University of Toronto
01.2010 - 08.2017
  • Experience includes Sociology of Crime and Deviance; Sociology of Punishment; Theories of Crime; Sociology of Law; Law, Crime and Disrepute; Social Control; Field Methods; Ethnography; Sociology of Hip-Hop; Sociological Theory: Power and Equality; Social Institutions; Socio-Legal Studies; Crime and Punishment; Policing Institutions
  • Modified lessons and curriculum to accommodate diverse learners by using strategies such as peer-assisted learning and group work.

Sessional Instructor

University of Toronto
01.2011 - 01.2017
  • Created own syllabus and teaching plan through independent research for courses such as Cannabis Policy in the 21st Century (first Canadian based cannabis course in Canada offered at a major university (2016; 2017)), Introduction to Sociology Theory (2014), Crime & Deviance (2013), Criminological Theory (2011; 2012).
  • Evaluated student performance using verbal and written formats in accordance with established course standards and procedures.
  • Acted as steward for carrying out UofT’s mission and strategic vision.
  • Demonstrated high level of commitment effectively and consistently.
  • Provided expertise in assigned content areas and maintained current knowledge in courses.
  • Fostered student learning through innovative and engaging teaching practices.
  • Responded with urgency to meet student needs and communicates professionally and respectfully with students and all other members of UofT community.
  • Offered proactive support and outreach to assigned students.
  • Used technology-based teaching and communication platforms to aid students in development of competencies.
  • Collaborated with other professionals within university to promote positive atmosphere.
  • Led training activities for graduate students interested in teaching courses in UofT community.

Education

Ph.D. - Sociology And Collaborative Program In Addiction

University of Toronto
Toronto, ON
01.2016

Master of Arts - Sociology

University of Toronto
Toronto, ON
01.2009

Bachelor of Arts (Honours) - Sociology And English

McMaster University
Hamilton, ON
01.2008

Skills

  • Community program delivery & data evaluation
  • Compliance & data stewardship
  • Risk management & quality improvement
  • Budget & financial management
  • Strategic planning & operations leadership
  • Stakeholder & community engagement
  • Inclusive program design
  • Team leadership & staff development
  • Familiarity with electronic documentation & program registration systems
  • MS Office, Google Suite, Grant Management Software, CRM
  • Province-wide educational marketing and campaigns
  • Executive engagement and board governance

LANGUAGES

English - Native or Bilingual
Native or Bilingual
French - Limited Working
Italian - Limited Working

Certification

  • The Effective Leader - Western Continuing Education. (March 2025). Western University.
  • Global Reporting Indicators (GRI) Professional Certification Course (expected June 2025), GRI Academy.

Timeline

Part-time Course Instructor

Brock University
09.2024 - Current

Senior Manager, Social Responsibility & Impact Partnerships

Ontario Cannabis Store
04.2022 - Current

Director, Social Impact & Advocacy

Canopy Growth Corporation
04.2018 - 04.2022

Chief Executive Officer

National Institute for Cannabis Health & Education
01.2017 - 01.2018

Post Doctoral Fellow

University of British Columbia
01.2016 - 01.2018

Executive Director

Hope For Health Canada
01.2015 - 12.2017

Sessional Instructor

University of Toronto
01.2011 - 01.2017

Teaching Assistant

University of Toronto
01.2010 - 08.2017

Master of Arts - Sociology

University of Toronto

Bachelor of Arts (Honours) - Sociology And English

McMaster University

Ph.D. - Sociology And Collaborative Program In Addiction

University of Toronto

PROFESSIONAL & COMMUNITY ACTIVITIES

  • Town and Gown Committee. Citizen representative. City of Welland. November 2025-present.
  • Owen Harold Notre Dame High School Scholarship Committee, 2011 - 2016; 2024 - present
  • Chair, Lift Cannabis Business Conference, 2022
  • Panel Organization Committee, Lift Cannabis Business Conference, 2023
  • Panel Organizer & Advisory Board, Womxn, Weed & Wellness Conference, 2023
  • Chair, Lift & Co. Cannabis Expo, 2021
  • Subject Matter Expert, CannSell, Lift & Co.(exclusive mandatory retail sales training in Ontario)
  • Canadian Students for Sensible Drug Policy, Strategic Policy Advisor, 2011-2022
  • USCC Medical and Research Subcommittee, 2021 - 2022
  • USCC Social Equity and Inclusion Subcommittee, 2021 - 2022
  • Canadian Women in Cannabis (CWIC), Advisor, 2018 - 2022
  • Grow Tech Labs, Advisory Board, 2018 - 2022

Media

  • Global Morning. (August 19, 2025). Debunking the myths for cannabis consumption. https://globalnews.ca/video/11342321/debunking-the-myths-surrounding-cannabis-consumption
  • Metroland (Dec. 6, 2024). Consuming cannabis over the holidays? Here’s what the Ontario Cannabis Store says you need to know. (2,489,990 impressions across 16 local Metroland news pages).
  • CBC Radio Syndication. (Multiple dates, Dec. 2024). How to celebrate safely this holiday. (CBC Windsor - Windsor Morning, CBC London - London Morning, CBC Kitchener-Waterloo, Ontario Morning (multiple markets), CBC Sudbury - Morning North).
  • Change MakeHERS - Jenna Valleriani of the OCS. (January 8, 2024). WhiteAsh Group.
  • OCS Launches Social Impact Fund. (April 25, 2023). StratCann.
  • OCS Makes DEI a Priority. (December 8, 2022). Cannabis Retailer Magazine.
  • Valleriani, J. (June 6, 2022). Why I Think Federal Prohibition Fails Young People, Rolling Stone Magazine.
  • Valleriani, J. (2022). Medical Cannabis Dispensaries: A Conduit for Change? in The High North: Cannabis in Canada (eds. Hathaway, A., James, C., & McCann, S.). Vancouver, British Columbia: UBC Press. https://www.ubcpress.ca/the-high-north
  • Betsos, A., Valleriani, J., Boyd, J., McNeil, R. (2022). Beyond co-production: The construction of drug checking knowledge in a Canadian supervised injection facility. Social Science and Medicine. 314.
  • Chayama, K.L., Valleriani, J., Ng, C., Haines-Saah, R., Capler, R., Milloy, M.J., Smalls, W., & McNeil, R. (2021). The role of cannabis in pain management among people living with HIV who use drugs: A qualitative study. Drug and Alcohol Review. 40(7): 1325-1333.
  • Betsos, A., Valleriani, J., Bardwell, G., Boyd, J., Kerr, T., & McNeil, R. (2021). “I couldn’t live with killing one of my friends or anybody”: A rapid ethnographic study of drug sellers’ use of drug checking”. International Journal of Drug Policy. 87:102845.
  • Valleriani, J. (2020) Identity Narratives in the face of market competition: the emerging legal medical cannabis market in Canada. Drugs: Education, Prevention and Policy. 27(1): 37-48.
  • Women in STEM: Jenna Valleriani - Cannabis Researcher. February 14, 2022). Canada Science and Technology Museum & National Film Board of Canada.
  • Valleriani, J., Haines-Saah, R., Capler, R., Bluthenthal, R., Socias, E.H., Milloy, M.J., Kerr, T., & McNeil, R. (2020). The emergence of innovative cannabis distribution projects in the downtown eastside of Vancouver, Canada. International Journal of Drug Policy. 79(102737).

Awards

Top 40 Under 40, Business Link Ontario, 2021, Best in Class Award, 2021 Cohort, Top 40 Under 40, 2021, Author of the Year, Canadian Cannabis Awards, 2013-2018, Anselm Strauss Award, Best Qualitative Research, 2017
Jenna Valleriani