Summary
Overview
Work History
Education
Skills
Timeline
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Jenna Hassell

Redondo Beach

Summary

Innovative and trend-forward Fashion Designer with over 6+ years of experience driving concept-to-creation apparel development in both knit and woven categories. Proven leadership managing and mentoring design teams, owning high-revenue business categories, and delivering strong top-line results. Expert in building elevated, market-responsive assortments and pushing brand identity forward through strategic design. Skilled in collaborative cross-functional execution, fittings, technical development, and streamlined production processes.

Overview

6
6
years of professional experience

Work History

Designer

Reformation
Los Angeles
09.2021 - Current
  • Lead designer managing both woven and knit categories across key and growth-driving departments.
  • Manage associate and assistant designers; provide direction, feedback, and mentorship.
  • Drive category vision in partnership with VP of Design and Merchandising; contribute to exceeding financial goals.
  • Present trend-informed assortments that balance commercial viability and brand innovation.
  • Conduct trend research and competitive analysis to shape seasonal strategy and assortment shifts.
  • Own full design lifecycle: pitch decks, pass-offs to PD/Tech Design, fittings, and post-launch reviews.
  • Lead fittings with ownership over category fit and proactive solution implementation.
  • React quickly to business performance with chase opportunities and assortment shifts.
  • Spearhead cross-functional collaboration to streamline timelines and elevate product outcomes.
  • Propose and incubate new category initiatives, supporting brand growth and market leadership.

Associate Designer

Spiritual Gangster
Los Angeles
10.2019 - 10.2021
  • Collaborated on seasonal line development, creating tech packs, BOMs, and CADs using PLM and Illustrator.
  • Attended all fittings; partnered with Tech Design to ensure accurate fit and execution.
  • Approved lab dips, PPS, and trims; coordinated with vendors for timely production.
  • Worked cross-functionally with marketing and sales to ensure product was accurately styled and represented.
  • Supported seasonal product knowledge tools and internal documentation.
  • Participated in photoshoots and ensured garments maintained design intent on model.

Design & Production Assistant

Cult Gaia
Los Angeles
01.2019 - 10.2019
  • Supported the design and production teams across sampling, tech packs, and pre-production logistics.
  • Issued POs, sourced trims, managed SMS samples, and tracked fabric liabilities.
  • Attended fittings and assisted with construction notes and BOM updates.
  • Helped create seasonal lookbooks and participated in styling for photo shoots.
  • Communicated directly with domestic and overseas vendors to maintain timelines and standards.

Education

Associate of Arts - Merchandise Product Development

Fashion Institute of Design & Merchandising (FIDM)
Los Angeles, CA
01.2018

Skills

  • Seasonal Line Planning & Execution
  • Knit & Woven Design Expertise
  • Trend Forecasting & Market Analysis
  • Team Leadership & Mentorship
  • Fit Strategy & Garment Construction
  • Adobe Illustrator
  • Photoshop
  • PLM Systems
  • Fabric / Trim Sourcing
  • Technical & Hand Sketching
  • Tech Packs
  • Design Presentations
  • Lookbooks
  • Sustainability Integration
  • Merchandising Collaboration

Timeline

Designer

Reformation
09.2021 - Current

Associate Designer

Spiritual Gangster
10.2019 - 10.2021

Design & Production Assistant

Cult Gaia
01.2019 - 10.2019

Associate of Arts - Merchandise Product Development

Fashion Institute of Design & Merchandising (FIDM)

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Jenna Hassell