Jeffrey A. Pacheco
London,Ontario
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.
Overview
20
20
years of professional experience
Work History
General Manager
West Haven Golf & Country Club
03.2023 - Current
- Develop distinctive work environment; spearhead innovative strategic thinking; manage company resources productively; build a dynamic organization; and oversee day-to-day operations while providing efficient services to all members and guests of West Haven Golf & Country Club
- Proactively manage club budget including labour and expense budgets, ensuring that Member and guest service expectations and overall company goals are being met
- Actively seek incremental sources of revenue through banquets and events
- Actively seek new Membership opportunities with guests and other potential prospects
- Assist in development of club capital budgets, overseeing that all projects are carried out properly and within budget
- Accountable for all purchasing at the club
- Develops operating policies and procedures and directs the work of all department managers
- Implements and monitors the budget, monitors the quality of the clubs products and services and ensures maximum member and guest satisfaction
- Manage the day-to-day operations of the Club in line with Club policy, as defined by finance & General Partners
- Manage all staff employed by the Club on a day-to-day basis and to monitor and review their performance in line with Club policy
- Perform any other job-related duties as assigned.
General Manager – Oakwood Resort
03.2021 - 03.2023
- Financial Oversight: Monitored and managed the establishment’s budget, expenses, and revenue
- Controlled costs by optimizing operations
- Analyzed financial reports and made informed decisions to maximize profitability
- Staff Management: Recruited and hired staff
- Set performance expectations and provided ongoing training and feedback
- Managed scheduling to ensure adequate staffing levels for all shifts
- Customer Service: Ensured a high level of guest satisfaction through attentive service and quality
- Addressed customer feedback, complaints, and concerns promptly and professionally
- Created a welcoming atmosphere that enhanced the guests stay experience
- Operational Excellence: Oversaw daily operations, including opening and closing procedures
- Maintained cleanliness, safety, and compliance with health and safety regulations
- Ensured consistent food quality, presentation, and adherence to recipes
- Menu Development and Pricing: Collaborated with chefs to create and update menu items based on trends and customer preferences
- Set menu prices that balanced profitability with customer value
- Vendor and Supplier Management: Sourced and negotiated with vendors for 3rd party needs
- Managed relationships with suppliers and ensured timely deliveries
- Marketing and Promotion: Developed and executed marketing strategies to attract and retain customers
- Communication and Leadership: Communicated goals, expectations, and updates to the team
- Lead by example, motivating and inspiring staff to deliver exceptional service
- Perform any other job-related duties as assigned.
Director of Sales – Oakwood Resort
03.2019 - 03.2021
- Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date, and space commitments for group room sales within the hotel
- Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, marketing budget, lead management system, group booking pace report, star reports and sales meeting minutes
- Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies
- Make reasonable recommendations to improve potential from various markets
- Initiate preparation of annual business plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions
- Organize and/or attend scheduled sales department, executive committee, and related meetings
- Knowledge of travel industry, current market trends and economic factors
- Ability to access, understand and accurately input information using a moderately complex computer system
- Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel
- Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management
- Professionally represent the hotel in the community and industry organizations and events
- Perform any other job-related duties as assigned.
Head coach for the University of Western Ladies Field Hockey Team
09.2006
- Awards: 2012 and 2021 – Ontario University Athletics & U Sports Coach of the Year
- 2023 Jack Fairs Award (Top coach of all Western head coaches) for excellence as a Head Coach
- Instruct and work with athletes to prepare them for competition
- Help athletes to play their best individually or as a team
- Assess strengths and weaknesses in a participant's performance and identify areas for further development
- Demonstrate an activity by breaking the task down into a sequence
- Encourage participants to gain and develop skills, knowledge, and techniques
- Develop and impart knowledge and understanding of fitness and injury.
Room Roster - Product Specialist
04.2018 - 03.2019
- Monitored all aspects of the products sales-cycle, including long- and short-term development with regards to the sale of the software
- Kept in tune with the trends in the marketplace to ensure the product's competitive position
- Interfaced with event owners to determine the product's future direction within reason while working closely with my team inside the sales department to progress the platform and our partnerships.
Regional/National Sales Manager - Westmont Hospitality Group/Westfort Management Ltd, Canada
04.2016 - 04.2018
- Initiated all action necessary and appropriate to achieve established budgeted sales/revenue goals
- Negotiated and closed book accounts that contribute to hotels revenue forecasts
- Directly responsible for actively and consistently prospected and developed new sources of business
- Initiated sales calls with General Manager in primary markets
- Developed new business and the promotion of existing business
- Researched and developed strategies and plans which identify opportunities for growth
- Determined prospective customers from market information and kept accurate records of potential customers to follow through on all potential business
- Took direct ownership of negotiating, through RFP, national Westmont accounts impacting multiple locations in assigned portfolio
- Maintained strong relationship and ensured the integrity of the key accounts
- Represented the company at various communities such as regional tourism organizations and/or business meetings to promote the company
- Responded in a timely manner to all leads and potential business opportunities
- Participated in sales trips, tradeshows and in company lead sales and marketing programs and initiatives
- Maintained an effective trace for business leads, follow-up system for the key accounts / key prospect database and monitored for accuracy
- Independently responsible for achievement of sales activities and all objectives outlined in the Sales action plan.
Director of Sales Station Park All Suite Hotel
11.2015 - 04.2016
- Responsible for growing existing accounts and generating new business to ensure room revenues and catering revenues meet or exceed budget
- Maximized revenue and profits and improved the hotel's performance in the marketplace
- Developed new relationships as well as maintained relationships with key clients in order to produce group and/or convention business, to include room sales, food and beverage sales, catering/banquet services
- Took an active role in revenue management including weekly revenue meeting and follow-up
- Assisted in the preparation of required reports in a timely manner, including budget, marketing plan, month end report, forecasts, and quarterly action plans
- Established booking and solicitation goals for self, catering and sales managers
- Recruited, hired, trained and provided coaching for all department personnel; including catering sales, conducted regular one on one's to provide feedback to team members using company hiring standards and guidelines
- Involvement with the community and professional associations within the industry and the local area, attended trade shows and other events to generate new business opportunities for the hotel.
Sales Manager Delta London Armouries
01.2014 - 01.2015
- Identified opportunities for strengthening customer relationships and developed new business opportunities
- Developed and executed daily, monthly and quarterly action plans for specific market and industry segments
- Determined and recommended prospective customers from market information/resources, developed and maintained prospecting list and followed through on all potential business to ensure that the Delta London attained its maximum potential
- Prepared weekly, monthly, quarterly and annual reports as required
- As directed, assisted with the compilation of competitive intelligence information
- Quarterly contacted for follow-up for top 100 accounts
- Achieved objectives related to market segment, targeted room night quotas and sales activity goals
- Conducted strategic outside sales calls, effective business trips, cold calls, client visits, networking, on-site visits, lunch & learns
- Identified competitors, collected market pricing, and know competitors’ strengths & weaknesses
- Be the “voice” of the client to create unique selling strategies to increase market share
- Ensure effective yield management for group bookings.
Conference Service Manager Delta London Armouries
12.2011 - 12.2013
- Booked all meeting space at the Armouires for all segments.
Bell Captain - Delta London Armouries
05.2011 - 12.2011
Front of House Manager - East Side Mario’s
11.2008 - 04.2010
Hospitality Room Supervisor - Budweiser Gardens
08.2004 - 08.2008
Education
Hotel Management - Hotel, And Restaurant Management
Fanshawe College
London, ON01.2005
High School Diploma -
St. Thomas Aquinas High School
London, ON01.1999
Skills
- Account Acquisition
- Sales Targeting
- CRM Software
- Account Management
- Sales Reporting
- Relationship Building
Volunteer Experience
- 04/2018, 2023, President, Grand Bend Chamber of Commerce
- 2013, 2018, Voluntary Board Member, London Sports Council
- 2013, 2018, Kids Sport Committee member, London Sports Council
References
References will be provided upon request.
Timeline
General Manager
West Haven Golf & Country Club
03.2023 - Current
General Manager – Oakwood Resort
03.2021 - 03.2023
Director of Sales – Oakwood Resort
03.2019 - 03.2021
Room Roster - Product Specialist
04.2018 - 03.2019
Regional/National Sales Manager - Westmont Hospitality Group/Westfort Management Ltd, Canada
04.2016 - 04.2018
Director of Sales Station Park All Suite Hotel
11.2015 - 04.2016
Sales Manager Delta London Armouries
01.2014 - 01.2015
Conference Service Manager Delta London Armouries
12.2011 - 12.2013
Bell Captain - Delta London Armouries
05.2011 - 12.2011
Front of House Manager - East Side Mario’s
11.2008 - 04.2010
Head coach for the University of Western Ladies Field Hockey Team
09.2006
Hospitality Room Supervisor - Budweiser Gardens
08.2004 - 08.2008
Hotel Management - Hotel, And Restaurant Management
Fanshawe College
High School Diploma -
St. Thomas Aquinas High School
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