Jeffrey Martins
West Hollywood
Summary
Qualified Strategic Growth Manager proficient in driving business growth and implementing strategic initiatives to enhance market presence. Successfully led cross-functional teams to launch new product lines and optimize performance, resulting in notable improvements in customer acquisition. Demonstrated expertise in data analysis to foster sustained growth.
Overview
7
7
years of professional experience
Work History
Director of Operations
Peelers Apparel
02.2024 - Current
- Designed and implemented an inventory management system via Shopify, enabling precise sales and production forecasting
- Spearheading the outreach campaign to secure wholesale partners in key regional markets, strengthening brand presence and distribution channels
- Streamlined business operations, reallocating resources to increase ROI and enhance operational efficiency
- Developed and executing a customer-centric sales strategy, leveraging buyer insights from e-commerce, wholesale, and in-person events
- Achieved a 45% reduction in monthly operational costs, reallocating savings to high-impact areas such as marketing and social media
- Boosted e-commerce revenue by 65% through resource optimization and enhanced user-generated content campaigns
- Successfully expanded the wholesale portfolio, signing key retail partners in Southern California and Vancouver, Canada
- Elevated brand visibility and revenue through strategic participation in marquee events throughout Southern California
Strategic Growth Manager
Dioz Group
06.2023 - Current
- Driving a targeted outreach campaign to align services with client needs, utilizing cold calling, email campaigns, and LinkedIn outreach to expand the customer base
- Oversee an average of ten projects daily, ensuring timely, budget-conscious execution through collaboration with cross-functional teams, including design, manufacturing, and logistics
- Implemented cost-saving strategies by leveraging favorable tax and duty policies, ensuring competitive pricing and high-quality products for clients
- Represented Dioz Group at industry events, engaging with key stakeholders to foster strategic relationships and identify growth opportunities
- Secured marquee clients such as the Detroit Pistons, Guinness Ale, and Boulderthon, driving significant revenue growth
- Led the Shell EU Uniform Project, coordinating international teams to deliver compliant, high-quality uniforms on time and within budget
- Achieved a 16% connection and reply rate on outreach campaigns, exceeding industry benchmarks
Business Development Representative/Account Executive
The Sales Factory
09.2020 - 03.2023
- Successfully booked high-value meetings with Food and Beverage companies, introducing them to CPG Toolbox trade-spend software
- Promoted to Account Executive, where I consistently exceeded targets by acquiring and onboarding new clients
- Delivered tailored business development solutions to tech startups and SMBs, enhancing their outreach and sales strategies
- Partnered with onboarding teams to ensure seamless client journeys and high satisfaction rates
- Conducted partner training sessions, fostering adoption of outreach best practices and enhancing program success rates
- Secured meetings with industry leaders, including Keurig Dr
- Pepper, The Wonderful Company, and Tootsie Roll
- Successfully bid on and won an Amazon RFP, generating $1M in annual recurring revenue (ARR)
- Closed a multi-rep healthcare SaaS deal, resulting in $25K in monthly recurring revenue (MRR)
Business Development Representative
Off2Class
03.2023 - 06.2023
- Qualified 200 opportunities within the education sector, driving over $300K in estimated revenue through the sale of an English Language Learning platform
- Averaged 25-40 cold calls per day across international markets, generating 2-4 sales-qualified meetings weekly
- Managed the ICEF Berlin Outreach Campaign, resulting in the acquisition of 5 educational institutions as new clients
- Cultivated strong, trust-based relationships with clients, leading to the acquisition of prestigious accounts, including the Aga Khan Education Foundation in the United Kingdom and Canada
- Leveraged a data-driven approach to expand the client base and establish a scalable sales pipeline
- Enhanced market penetration in international regions, contributing to the company's global revenue growth objectives
Merchandise Manager
Dreamscape Immersive
08.2018 - 08.2019
- Directed a team of 25 associates to streamline inventory management and strengthen supplier relationships, ensuring timely delivery and high product quality to elevate the customer experience
- Collaborated cross-functionally with marketing, sales, and operations teams to align merchandise strategies with customer needs, driving brand integration and enhancing overall client satisfaction
- Designed and implemented operational workflows that optimized inventory turnover, reducing excess stock while maintaining product availability
- Successfully introduced new merchandise lines, contributing to a measurable increase in customer engagement and repeat business
- Enhanced vendor performance through relationship management, resulting in improved delivery times and reduced costs
- Played a pivotal role in improving merchandising operations, aligning them with corporate sales objectives and ensuring consistent revenue growth
Education
Associate of Arts - Entertainment Studies
University of California, Los Angeles
Los Angeles, CA06-2018
Bachelor of Arts - Humanities
University of Toronto
Toronto, Canada06-2015
Skills
- Operational efficiency
- Operations oversight
- Strategic planning
- Strategic planning and execution
- Business management
- Process improvement
- Process improvements
- Quality assurance
- Cost control
- Leadership training
- Operations management
- Teamwork and collaboration
Languages
English
Native or Bilingual
Portuguese
Full Professional
French
Limited Working
Timeline
Director of Operations
Peelers Apparel
02.2024 - Current
Strategic Growth Manager
Dioz Group
06.2023 - Current
Business Development Representative
Off2Class
03.2023 - 06.2023
Business Development Representative/Account Executive
The Sales Factory
09.2020 - 03.2023
Merchandise Manager
Dreamscape Immersive
08.2018 - 08.2019
Associate of Arts - Entertainment Studies
University of California, Los Angeles
Bachelor of Arts - Humanities
University of Toronto
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