Jeffrey J. Stern

Company Overview: San Juan Oaks Golf Club has always been a hidden gem just inland from the Monterey Peninsula. Home to PGA Tour Qualifying for several years, the course is a challenge for all levels of golfers. The entire facility was closed in 2021 for a complete $27 million dollar renovation. The brand-new course and clubhouse now cater to a new 55+ community (Shea/Trilogy) and promises to be a 'bucket list' destination for golfers all over Northern California. San Juan Oaks Golf Club will be hosting the USGA US Amateur Qualify in 2025. GolfPass recently listed course in the top 10 daily fee courses in California.

• Onsite 6 months prior to open
• Create a new culture with an emphasis on Service, Attention to Detail, Quality, Teamwork, and Communication.
• Created all new policy/procedure for a new facility culture catering to a high-end daily fee customer base.
• Work closely with General Manager to establish recruiting guidelines.
• Created and implemented 30-60-90 plan in preparation for opening.
• Established relationships with vendors and worked closely with Troon Retail Manager to provide a 5-star retail space.
• Responsible for an inventory of $150,000+.
• Maintain variance levels below 1%.
• Maintaining profit margins over 50% for softgoods and 35% for hardgoods.
• Developed a professional club fitting program generating over $100K in club sales annually.
• Created a 'No Touch' policy for Outside Services which led to the highest standard of service in daily fee golf.
• Implemented all new training guides for entire golf operations both written and in PowerPoint.
• Developed targeted marketing campaigns to attract new members and increase revenues.
• Oversaw all aspects of tournament planning and execution, ensuring successful events that exceeded expectations.

Company Overview: The Golf Club at Copper Valley has been rated one of the best courses you can play by Golf Digest, and has been rated among the top 100 public courses in California. The privately owned semi-private facility has hotel, on-course bungalows, and athletic facility (tennis, pickelball, bocce ball, pool, and exercise room)

• Manage staff, prepare all department work schedules minimizing overtime/meal violations.
• Re-Establish policy/procedure that had gone unchecked for years.
• Establish working relationships with Women's and Men's Club.
• Manage all aspects of golf operations and resort operations.
• Prepare and implement annual budget. Annual revenues of $15 million dollars.
• Created OTB plan streamlining the merchandise inventory.
• Restructured merchandise program resulting in 30% increase in profit margin.
• Created several new events for both members and public, resulting in 15% increase in tournament revenues.
• Implemented club fitting program. Club sales increased from $25K to $130,000 annually once the program was initiated.
• Created all new lesson programs and mentor assistants on teaching.
• Responsible for the contractual agreement to transition to new golf car fleet resulting in a savings of over $50K from the previous car fleet program.
• Involved in the planning of a $12 million dollar course renovation and creation of golf school.

Las Posas Country Club was created in 1958, and has a rich history in the golfing community. In 1963 Las Posas CC hosted the Challenge Golf match played by Arnold Palmer, Gary Player, Bob Charles, and Bruce Crampton. The club is known for its' dining and social experiences (golf, tennis, pickleball, pool, and exercise) all in an exclusive private club setting. .As the Interim Head Professional/First Assistant Professional, my duties were to oversee and manage all golf operations.

• Management duties include ensuring member services are exceeding expectations, retail/merchandising management, overseeing all golf operations, staffing and hiring, tournament operations, player development, and working closely with the General Manager to develop strategies/objectives that will further the goals of the facility.
• Managed all golf operations.
• Responsible for all buying/merchandising, maintaining inventory of $175,000.
• Initiated Callaway Fitting program, increasing special order sales by over 400%, generating special order sales in excess of $100,000.
• Enhanced club's member services through staff training and utilizing a 'Facing Forward' policy.
• Introduced golf clinics for both our Men and Ladies.
• Collaborated with Membership Director leading to memberships increasing by over 40%. Creating a new membership committee enabled new members to integrated in the club culture seamlessly.
• Maintained 90% staffing retention in golf operations through on-going communication and support. Monthly meetings and one on one interactions were critical to the success of retaining staff.

• As a Callaway Custom Fitter, I was responsible for conducting product fitting days and facilitating a great customer experience for a product demo and/or fitting day from start to finish and building enthusiasm for product offerings.
• Fitting days resulted in $10K - $15K in club sales per event.
• Support the goals of the Customer's event and deliver a great consumer experience.
• Work closely with the Outside Sales Representative ('OSR').
• Educate consumers features, advantages and benefits of Callaway Golf and products.
• Possess strong communication skills needed to close sales.
• Proficient in TrackMan launch monitor technology.
• Completed Callaway University Product and Fitting Training.

Company Overview: Working for American Golf Corporation has provided an analytical approach to golf course management. Vineyard at Escondido is an exceptional golf facility catering to the Northern San Diego community.

• Under the guidance of the General Manager, was involved in all aspects of golf course management/operations.
• Oversaw 75,000+ rounds, generating over $6 million dollars in total revenues.
• Analyze financial reports and work within budgets.
• Worked with two different software programs (EZ Links and ForeUp).
• Responsible for all departments (Food/Beverage, Carts, Pro Shop, Driving Range, Maintenance, and Ambassadors).
• Managed over 65 employees.
• Increased revenues in pro shop retail by over 45%.
• Implemented monthly staff meetings leading to increased motivation and production.
• Directly responsible for all financials including daily deposits and reporting protocols.
• Weekly forecasting with General Manager to review budget, payroll, and department productivity.
• Created new cart program which increased productivity and revenue.
• Expanded ambassador program during Covid-19 to include safety measures.
• Coordinated with Superintendent on course renovation.
• Assisted in the recruitment, hiring, and onboarding process for new employees to build a skilled workforce committed to excellence in service delivery.
• Upgraded technology systems, enhancing overall business efficiency and customer interaction.
• Implemented innovative programs to increase employee loyalty and reduce turnover.

Between 2009 and 2015, golf industry employment included the following:

• Retail Golf Shop Manager - Ventura Golf Shop
• Regional Sales Manager - Club Glove
• Golf Instructor - Lindero Golf
• Golf Coach - Westlake High School

Company Overview: North Ranch Country is a 27-hole private member owned equity facility, and is among the top-rated courses in Southern California. The club is home to the Southwestern Invitational Collegiate Tournament, hosting the countries best college golfers annually. The club features tennis, pickleball, swimming, and a state of the art athletic facility.

• Supervised and trained pro shop staff, resulting in increased sales and improved customer service.
• Coordinated and managed golf tournaments, ensuring smooth operations and positive member experiences.
• Provided golf instruction to all skill levels, improving player technique and overall game performance.
• Managed pro shop inventory, resulting in efficient operations and reduced waste.
• Proficient in utilizing Golf Genius and Jonas software for tee sheet management and event coordination.