Crystal Meloche
LaSalle,ON
Summary
Seasoned business leader well-versed in program management, budget administration, and public relations. Talented organizer and project coordinator with a forward-thinking and flexible approach. Proven track record in economic and political strategy, process efficiency, and community development. Adept at fostering partnerships with businesses and government entities to drive growth and development.
Overview
26
26
years of professional experience
Work History
Mayor
Town of LaSalle
11.2010 - Current
- Coordinated activities among various city government departments
- Facilitated inter-municipal meetings to share governance best practices
- Managed municipal budget and operations
- Developed public safety improvement strategies
- Addressed constituent complaints professionally
- Sought federal funding for local projects
- Formulated policies to boost economic development
- Cultivated relationships with local businesses and community organizations.
- Served as Deputy Mayor, Town of LaSalle 2018-2022
- Served as Councillor, Town of LaSalle 2010-2018
- Served as Mayor, Town of LaSalle 2022-Present
Business Owner/Operator
The Parlour Ice Cream Co. Corp
03.2020 - Current
- Managed daily operations, customer service, inventory, and marketing
- Negotiated contracts with vendors and customers
- Improved customer service based on feedback
- Developed marketing campaigns to drive sales
- Drafted business plans and established policies for efficient workflow
- Provided leadership and guidance to staff.
Director of Marketing and Business Development
Deerbrook Realty Inc.
05.2017 - 06.2020
- Developed marketing strategies to grow customer base and revenue
- Built industry relationships through networking
- Created innovative promotional campaigns
- Managed customer feedback and compliance with advertising laws
- Implemented social media strategies.
Realtor
Deerbrook Realty Inc.
01.2005 - Current
- Conducted property tours and educated clients on features
- Converted prospects to closed sales
- Prepared contracts and negotiated sales conditions
- Designed marketing materials and conducted market research
- Set and met personal sales targets.
Assistant Branch Manager
Your Neighbourhood Credit Union
01.2015 - 05.2017
- Assisted in managing branch staff and operations
- Planned and implemented organizational goals
- Managed member services and lending/collections
- Performed internal audits and documented reports
- Trained staff and motivated them to perform efficiently.
Customer Service Representative
TD Bank
01.2001 - 01.2005
- Built relationships with customers and assisted in business growth
- Promoted bank products and conducted daily operations
- Documented customer information and maintained professionalism.
Reservations and VIP Services
Casino Windsor
01.1999 - 01.2001
- Managed hotel reservations and special event bookings
- Provided exceptional customer service to retain loyalty.
Deputy Mayor
Town of LaSalle
11.2018 - 11.2022
- Maintained a database of partners for collaboration
- Conducted research on municipal governance best practices
- Built relationships with government officials at various levels
- Monitored progress towards mayoral goals
- Developed communication strategies for citizen engagement
- Facilitated community-government dialogues
- Managed municipal budget and services
- Served on various boards and committees.
Town Councillor
Town of LaSalle
11.2010 - 11.2018
- Reviewed and updated policies based on current needs
- Executed approved policies and adhered to codes of conduct
- Demonstrated political leadership and regulatory decision-making
- Identified and exploited opportunities for town development
- Pooled community resources for collective benefit
- Evaluated new developments and managed planning applications
- Prepared town budgets and ensured expenses stayed within limits
- Partnered with health, police, and fire departments for local cooperation.
Education
License Certificate - Realtor
Ontario Real Estate Association
Completed coursework towards Business Administration -
University of Windsor
Certificate - Cooking, Catering And Event Planning
Stratford Career Institute
Certificate - Bridal Consulatant
ICS Canada
Skills
- Management
- Communication
- Marketing
- Customer Service
- Strategic Planning
- Business Acumen
- Resources Management
- Stakeholder Collaboration
- Organizational Leadership
Accomplishments
- Board Chair and Director for Tourism Windsor Essex Pelee Island
- Board Director of Essex Powerlines Corporation
- Chair of Water/Wastewater Committee
- Past Board Member of ERCA
- LaSalle Police Service Board Chair
- Past Chair of LaSalle Strawberry Festival (2011-2014)
- Past Chair of Citizen of the Year Committee
- By-law Board Member
- Past Accessibility Advisory Committee Board Member
- Chair of Parks and Recreation Committee
- County of Essex Councillor 2018-Present
- Chair of Personnel Committee
- Chair of Strategic Planning Committee
Timeline
Business Owner/Operator
The Parlour Ice Cream Co. Corp
03.2020 - Current
Deputy Mayor
Town of LaSalle
11.2018 - 11.2022
Director of Marketing and Business Development
Deerbrook Realty Inc.
05.2017 - 06.2020
Assistant Branch Manager
Your Neighbourhood Credit Union
01.2015 - 05.2017
Mayor
Town of LaSalle
11.2010 - Current
Town Councillor
Town of LaSalle
11.2010 - 11.2018
Realtor
Deerbrook Realty Inc.
01.2005 - Current
Customer Service Representative
TD Bank
01.2001 - 01.2005
Reservations and VIP Services
Casino Windsor
01.1999 - 01.2001
License Certificate - Realtor
Ontario Real Estate Association
Completed coursework towards Business Administration -
University of Windsor
Certificate - Cooking, Catering And Event Planning
Stratford Career Institute
Certificate - Bridal Consulatant
ICS Canada
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