Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Jeffrey Cooper

Toronto,ON

Summary

Dynamic Account Executive with a proven track record at Amazon, driving $7.3M in new revenue through strategic prospecting and C-suite engagement. Expert in contract negotiation and pipeline forecasting, achieving 112% of quota. Recognized for cross-functional teamwork and delivering tailored solutions that align with complex client needs.

Overview

9
9
years of professional experience

Work History

Enterprise Account Executive

Amazon
Toronto, Ontario
12.2021 - Current
  • Spearheaded strategic sales initiatives across Eastern Canada, managing a $25M+ annual territory and consistently surpassing quota (112% in 2023, 119% in 2024).
  • Closed and expanded multimillion-dollar contracts with enterprise clients, including Loblaw, Sun Life Financial, Hydro One, and University Health Network, aligning Amazon Business solutions with complex procurement processes.
  • Drove $7.3M in net-new revenue in 2023 through consultative selling, multi-stakeholder navigation (avg. 6–9 decision-makers), and detailed needs analysis.
  • Developed and executed territory strategy resulting in 62% YoY growth in public sector vertical and 48% growth in mid-market manufacturing accounts.
  • Owned full sales cycle from outbound prospecting to contract negotiation and post-sale engagement; averaged 28% conversion rate on self-sourced pipeline.
  • Partnered with AWS, Logistics, and Payments teams to position bundled procurement and tech solutions, creating $2M+ in upsell/cross-sell opportunities.

Mid-Market Account Manager

vFairs
Toronto, Ontario
07.2019 - 12.2021
  • Closed $1.9M+ in net-new ARR over two years by selling virtual and hybrid event solutions to enterprise clieManaged full sales cycle across higher education, government, tech, and nonprofit sectors.
  • Secured flagship partnerships with clients, including the University of Toronto, the Government of Canada, SickKids Foundation, and Yale University, providing end-to-end virtual career fairs, conferences, and expos.
  • Played a key role in adapting event packages during COVID-19 surge — contributed to a 65% increase in inbound demand and helped convert 72% of qualified leads through tailored demos and ROI-driven proposals.

Account Executive

Netcore Cloud
Toronto, Ontario
08.2016 - 07.2019
  • Achieved consistent quota attainment of 120%+ YoY, generating over $2.5M in new ARR across eCommerce, BFSI, and media sectors.
  • Closed multi-year SaaS contracts with leading brands, including Nykaa and Kotak Mahindra Bank, enhancing adoption of Netcore’s email API and AI-based personalization.
  • Spearheaded strategic $450K ARR deal with a prominent D2C beauty brand, resulting in 30% increase in email open rates and 22% boost in conversion through real-time personalization.
  • Managed pipeline exceeding $8M, achieving 32% close rate on qualified opportunities across India, SEA, and Middle East.
  • Conducted discovery and demo sessions with CMOs and Product teams at firms like BigBasket and ICICI Lombard, customizing pitches for customer retention strategies.
  • Utilized Netcore's CDP and AMP email solutions to help major NBFC reduce customer churn by 18% while improving engagement KPIs.
  • Recognized as Top AE in NA region 2018 for highest upsell-to-renewal ratio of 1.4x average deal expansion.

Education

Data Analytics Certification -

Google
01.2020

Bachelor of Management - Entrepreneurship and Innovation

Dalhousie University - Rowe School of Business
Halifax, Nova Scotia

Skills

  • B2B sales expertise
  • Strategic prospecting
  • CRM management
  • Pipeline forecasting
  • C-suite engagement
  • Contract negotiation
  • Product demonstrations
  • Cross-functional teamwork
  • Sales methodologies
  • SaaS metrics analysis
  • Competitor analysis
  • Upselling strategies
  • Account-based marketing planning
  • Territory management

Timeline

Enterprise Account Executive

Amazon
12.2021 - Current

Mid-Market Account Manager

vFairs
07.2019 - 12.2021

Account Executive

Netcore Cloud
08.2016 - 07.2019

Data Analytics Certification -

Google

Bachelor of Management - Entrepreneurship and Innovation

Dalhousie University - Rowe School of Business

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Jeffrey Cooper