Jeffrey Clarmo
Sales and Special Event Professional
Belleville,ON
Summary
Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
34
34
years of professional experience
1
1
Certification
Work History
Senior Vice President Sales
Pixis Drone Shows
04.2021 - 10.2023
- Developed a marketing strategy and sales team for the US market
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
President
North Star Fireworks Entertainment
01.1996 - 09.2023
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Reduced operational costs through strategic cost management initiatives.
- Developed a production team of 200 technicians
- Developed a coast to coast customer base performing 1000' s of performances
- Won multiple awards for pyrotechnic displays
- Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
- Prepared annual budget forecasts and monitored performance to meet organizational objectives.
- Mitigated regulatory risks by overseeing adherence to insurance and safety regulations.
- Developed and implemented comprehensive risk management programs to mitigate potential liabilities.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Developed the first and now largest drone show company in Canada.
Vice President of Operations
Canadian Fireworks Inc.
03.1990 - 01.1996
- Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
- Hired and managed 80 employees to maximize productivity while training staff on best practices and protocols.
- Identified opportunities to improve business process flows and productivity.
- Increased company profits through performance optimization strategies and efficiency improvements.
- Developed, designed, marketed, and mass produced the first fireworks cake into the Canadian Marketplace
- Developed, marketed, and manufactured a complete line of display shells to the North American market.
- Became and industry leader in Special Event marketing.
Education
Associate of Arts - Marketing
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON06.1992
Skills
- Sales Process
- Product Knowledge
- Direct Sales
- Sales Presentation
- Special Event Expert
- Fireworks and Drone Tech
- National Account Management
- Goals and Performance
- Verbal and Written Communication
- Consultative Selling
Accomplishments
- Created a company-wide, comprehensive training program for all sales team members.
Certification
- Licensed Display Fireworks Supervisor
- Certified instructor of Fireworks Supervisor Program
- Certified Expert Witness in fireworks litigation cases
- Licensed Special Effects technician
- Certified Canadian Ski Patrol
- Licensed in First Aid
Timeline
Senior Vice President Sales
Pixis Drone Shows
04.2021 - 10.2023
President
North Star Fireworks Entertainment
01.1996 - 09.2023
Vice President of Operations
Canadian Fireworks Inc.
03.1990 - 01.1996
Associate of Arts - Marketing
Conestoga College Institute of Technology And Advanced Learning
- Licensed Display Fireworks Supervisor
- Certified instructor of Fireworks Supervisor Program
- Certified Expert Witness in fireworks litigation cases
- Licensed Special Effects technician
- Certified Canadian Ski Patrol
- Licensed in First Aid
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