Jeffery Heiney
Reseda
Summary
Results-driven sales leader with 12+ years of experience leading inside sales, account executive, and business development teams across SaaS, technology, and high-growth organizations. Proven track record driving revenue growth, exceeding quota attainment, improving forecast accuracy, and building scalable sales processes through disciplined coaching and KPI-driven leadership. Strong player-coach background managing full sales cycles, enterprise deal strategy, pipeline development, and cross-functional GTM execution. Experienced leading remote and hybrid sales teams while improving conversion performance, customer retention, and operational efficiency in fast-paced environments.
Overview
9
9
years of professional experience
Work History
Manager, Sales Development
Southern California News Group
Los Angeles
02.2024 - Current
- Led a 7-person inside sales and SDR team responsible for pipeline generation and outbound sales execution across digital advertising solutions and strategic accounts.
- Implemented account-based prospecting strategies and outbound sales cadences that increased SQL conversion rates by 17% and generated $71K in incremental revenue.
- Collaborated with Marketing and RevOps to refine lead scoring, funnel efficiency, and target account prioritization, increasing pipeline quality and sales productivity.
- Developed KPI dashboards and forecasting processes to enhance pipeline visibility, stage conversion tracking, and forecast reliability across sales organization.
- Facilitated weekly coaching sessions, pipeline reviews, and onboarding programs to strengthen performance consistency, rep development, and internal promotion readiness.
Sr Sales Manager
Immuware (Currently Propelus/Series A)
Los Angeles
02.2023 - 12.2023
- Generated $1.9M in ARR by leading enterprise sales execution, pipeline development, and full-cycle deal management across complex SaaS opportunities.
- Applied MEDDPICC qualification methodology to navigate buying committees and accelerate sales cycle progression, enhancing opportunity qualification.
- Developed repeatable sales playbooks and KPI frameworks that improved conversion rates, forecast accuracy, and overall sales execution consistency.
- Collaborated with Product, Marketing, and Customer Success teams to align GTM strategies, improving customer outcomes and increasing win rates.
- Enhanced CRM discipline and opportunity management processes, strengthening pipeline visibility and improving forecast predictability across sales team.
Sr Sales Manager
Bambee HR
Los Angeles
02.2022 - 07.2022
- Personally closed enterprise-level contracts exceeding $300K while consistently contributing toward monthly revenue targets exceeding $500K.
- Increased weekly attainment from 83% to 86% by improving pipeline conversion, coaching effectiveness, and sales productivity in a high-velocity environment.
- Inherited underperforming inside sales team; implemented structured coaching, Challenger-based selling methodologies, and accountability processes, enhancing sales execution.
- Strengthened retention and expansion by fostering collaboration between Sales, Marketing, and Customer Success teams.
- Built scalable sales playbooks focused on qualification standards, pipeline management, objection handling, and closing consistency.
Manager, Customer Service & Inside Sales
Ecosense Lighting
Los Angeles
02.2018 - 01.2022
- Led a 14-person inside sales and customer success organization responsible for revenue growth, account management, and customer retention across multiple business units.
- Cultivated executive-level customer relationships through consultative selling and strategic account management, influencing specifications and securing long-term business partnerships.
- Developed KPI frameworks, territory structures, and coaching programs, enhancing accountability and execution consistency across the team.
- Achieved annual quota performance of 101% in 2019 and 99% in 2021 while maintaining 99-100% CSAT performance.
- Integrated HubSpot, Zendesk, SiSense, and NetSuite platforms to improve operational workflows, reporting visibility, and sales performance management.
- (Series A & B)
Manager, Inside Sales
Prime Focus Technologies
Los Angeles
01.2017 - 10.2017
- Led inside sales organization to exceed an $11M annual quota at 100.3% attainment through strategic pipeline development and performance-driven sales management.
- Developed targeted enterprise prospecting initiatives with outbound sales tools, account research, and pipeline generation strategies, resulting in increased qualified opportunities.
- Participated directly in discovery, demos, negotiations, and closing activities to improve deal execution and shorten enterprise sales cycles.
- Implemented KPI-based coaching, incentive programs, and scenario training, enhancing account executive performance and ensuring sales consistency.
- Strengthened customer retention and long-term account growth through consultative relationship management and collaboration across functions.
Education
BS - Business Management
University of Phoenix
Schaumburg, IL06-2009
Skills
- Salesforce CRM
- HubSpot CRM
- NetSuite
- Outreach
- Salesforce Cadences
- ZoomInfo
- LinkedIn Sales Navigator
- Chorus
- Orum
- Salesforce & Hubspot KPI dashboards
- Pipeline reporting
- Forecasting tools
- SiSense
- Microsoft 365
- Google Workspace
- Slack
- Zoom
- Jira
- Basecamp
- ChatGPT
- Google Gemini
- Salesforce Einstein
Systems
Salesforce CRM, HubSpot CRM, NetSuite, Outreach, Salesforce Cadences, ZoomInfo, LinkedIn Sales Navigator, Chorus, Orum, Salesforce & Hubspot KPI dashboards, pipeline reporting, forecasting tools, SiSense, Microsoft 365, Google Workspace, Slack, Zoom, Jira, Basecamp, ChatGPT, Google Gemini, Salesforce Einstein
Timeline
Manager, Sales Development
Southern California News Group
02.2024 - Current
Sr Sales Manager
Immuware (Currently Propelus/Series A)
02.2023 - 12.2023
Sr Sales Manager
Bambee HR
02.2022 - 07.2022
Manager, Customer Service & Inside Sales
Ecosense Lighting
02.2018 - 01.2022
Manager, Inside Sales
Prime Focus Technologies
01.2017 - 10.2017
BS - Business Management
University of Phoenix