Jeff Smeltzer
Dartmouth,Nova Scotia
Summary
Enthusiastic and results-driven Senior Marketing Advisor with a strong track record of surpassing sales objectives, building high-performing teams, and enhancing online traffic and revenue. Proven expertise in SEO, digital marketing, and strategic planning. An leader adept in relationship management and achieving impressive sales targets. Eager to apply these skills to support a company with a compelling mission and drive sales success.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Advisor
Medavie Blue Cross
10.2019 - Current
- Managed online content strategy for B2C and B2B audiences resulting in 169% increase online blog traffic.
- A/B tested ad campaigns to optimize performance and drive improved ROI.
- Implemented effective email marketing campaigns for higher open and click-through rates, resulting in increased customer engagement.
- Increased lead quality by developing targeted buyer personas based on consumer demographics, behaviors, interests, needs analysis.
- Managed relationships with cross functional team leaders and agency partners to develop strategies to support digital growth and retention.
- Led a successful marketing automation integration project.
- Optimized landing pages for improved user experience and higher conversion rates.
- Increased website traffic by 215% by implementing targeted SEO strategies and optimizing content.
Marketing and Communications Lead
MetOcean Telematics
01.2017 - 09.2019
- Oversaw planning and logistics for over 25 annual international trade shows.
- Developed and managed the company’s strategic marketing plans.
- Led all marketing projects and achieved 15% annual revenue growth.
- Managed in-house marketing and agency teams.
- Implemented online marketing strategy, execution and analysis.
- Increased website visits by 178% in 6 months.
- Launched a new website with e-commerce functionality and achieved $1,000, 000 + online revenue in 12 months.
- Completed a corporate re-brand.
- Secured over $250,000 in grant funding for marketing projects increasing international exposure.
- Managed public relations efforts, securing positive media coverage for company events and initiatives.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Key Account Manager
The Chronicle Herald
03.2016 - 01.2017
- Managed key strategic agency accounts generating over $2,000,000 in print and online advertising sales.
- Forecasted and tracking key account metrics.
- Developed long-term relationships with local agencies and marketing specialists.
- Planned and executed media campaigns for both print and online.
- Built and maintained strong client relationships to drive business growth.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
Account Manager
Norex
09.2014 - 01.2016
- Managed SEO programs and client reporting.
- Developed new SEO and inbound marketing products.
- Oversaw inbound marketing strategies including email marketing, social media and blogging.
- Supervised agency team, including creative oversight, budgeting and capacity planning.
- Cultivated relationships with clients increasing client retention.
- Led business development efforts bringing in over $500,000 in new business.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
Email Marketing Manager
Bell Aliant
03.2014 - 09.2014
- Ensured legal compliance in all email marketing activities by staying up-to-date on industry regulations and best practices.
- Created KPI scorecards for all email and online marketing initiatives.
- Delivered weekly reporting of website analytics, insights and recommendations for email programs and online advertising initiatives.
- Reduced unsubscribe rates with targeted and relevant email campaigns for various customer segments.
- Supported organizational growth by identifying new market opportunities and strategizing on how to effectively reach these audiences via email campaigns.
- Optimized email deliverability through regular list cleaning and sender reputation monitoring.
- Increased brand awareness through strategically timed newsletters featuring company updates, product launches, and industry news.
Online Marketing Manager
Eastlink
08.2010 - 03.2014
- Boosted website traffic through effective search engine optimization techniques.
- Implemented and managed a successful email marketing strategy engaging current customers and increasing company revenue.
- Managed two corporate re-brands for online properties.
- Planned digital marketing campaigns, integrating with social media and traditional marketing initiatives.
- Oversaw and managed outside agencies.
- Supervised internal team of marketers and technical resources.
Marketing Coordinator
Eastlink
09.2008 - 08.2010
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Wrote all internal marketing communication (direct mail, bill messages, box messages, on-hold messaging, etc).
- Coordinated direct mail campaigns.
- Scheduled all ad avails nationally.
- Managed corporate sponsorships for both residential and business.
- Developed online strategies to improve customer experience on www.eastlink.ca and was promoted to Online Marketing Manager.
Commercial Business Representative
Eastlink
03.2008 - 09.2008
- Educated customers on Eastlink business products including internet, telephone, and entertainment offerings.
- Delivered over $40,000 per month in new sales.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Education
Courses in Public Relations -
Mount Saint Vincent University
Halifax, Nova Scotia01.2003
Bachelor of Arts - History
Dalhousie University
Halifax, Nova Scotia04.2001
Skills
- Marketing Strategy
- Project Management
- Sales
- Account Management
- Agency/Client Relationships
- Campaign Management
- Search Engine Optimization/SEO
- Team leadership/development
- Project Management (Basecamp and Mondaycom)
- Marketing Automation (SimplyCast, MailChimp, HubSpot, Pardot)
- MS Office (Word, Outlook, Excel, PowerPoint)
- Content Management Systems (DotNetNuke, Drupal, WordPress, Craft CMS)
- Social Media (Facebook, Twitter, LinkedIn, Instagram)
Certification
- Social Media Marketing Certificate
- Email Marketing Certificate
- Inbound Marketing Certificate
- Ecommerce Analytics Certificate
- Integrated Digital Marketing Certificate
Volunteer Experience
Atlantic Film Festival
09-2013 to 09/2017
Social Media/Email Marketing
Music for the Cure
10-2008 to 03/2009
Co-Founder/Event Manager/Artist Relations
Timeline
Senior Digital Marketing Advisor
Medavie Blue Cross
10.2019 - Current
Marketing and Communications Lead
MetOcean Telematics
01.2017 - 09.2019
Key Account Manager
The Chronicle Herald
03.2016 - 01.2017
Account Manager
Norex
09.2014 - 01.2016
Email Marketing Manager
Bell Aliant
03.2014 - 09.2014
Online Marketing Manager
Eastlink
08.2010 - 03.2014
Marketing Coordinator
Eastlink
09.2008 - 08.2010
Commercial Business Representative
Eastlink
03.2008 - 09.2008
Courses in Public Relations -
Mount Saint Vincent University
Bachelor of Arts - History
Dalhousie University
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