Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Honors Awards
Timeline
Generic

Jeff Perham

Jasper,Canada

Summary

Versatile marketing professional and entrepreneur with over two decades in hospitality, 15+ years in marketing/sales, and 8+ years in business development. Proven success leading cross-functional teams in strategic, data-driven initiatives that enhance community engagement, brand awareness, guest satisfaction, and business growth. Committed to continuous personal and career development, leveraging individual and group strengths for top performance and organizational success. Recognized as a "Leader of Excellence" in print articles for impactful business projects and campaigns benefiting the community and non-profit organizations.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Food and Beverage Server (In-room Dining/Golf Course/Dining Outlets)

Fairmont Jasper Park Lodge
07.2022 - Current
  • Delivers consistently professional, friendly, and engaging service to both guests and team members while adhering to outlet policies, procedures, and Fairmont service standards
  • Serves as the main point of contact for the In-room Dining Department, managing phone inquiries, assisting guests with orders, and coordinating dining events
  • Utilizes programs such as Opera and Silverware to coordinate and prepare daily amenities, ensuring accurate delivery
  • Takes an active role in the training and development of new and existing staff, contributing to a seamless guest experience across In-room Dining, Golf F&B, Restaurants, and Banquets.

Founder/Director of Operations & Guest Experience

Capung Asri Ubud Bali
04.2020 - Current
  • Conceived and brought to life a thriving retreat-style resort, starting from a simple concept and building it from the ground up
  • Established a boutique retreat and serviced accommodation complex, catering to solo travelers and couples, with a strong emphasis on personal development, relaxation, healing, and self-awareness
  • Engaged in every facet of business development, spanning market research, financial planning, operational logistics, and marketing initiatives
  • Crafted a distinctive brand identity and shaped the company's vision, mission, and values
  • Formulated comprehensive work procedures, guest communication templates, LQA guidelines, performance assessments, and delineated roles and responsibilities for a team exceeding 15 members
  • Orchestrated and managed a spectrum of multimedia marketing and growth strategies, leveraging data-driven social media, SEO/SEM, and digital campaigns.

Lead Guest Experience Specialist

Rocky Mountaineer
06.2022 - 10.2022
  • Worked as a Lead Guest Experience Specialist (GES) for Rocky Mountaineer, the world's largest privately-owned luxury passenger rail service
  • Provided excellent guest satisfaction through direct service at the assigned destination
  • Acted as a problem-solving champion, empowered to make decisions on behalf of the company
  • Supported the Station Management Team in executing Ground Operations and provided leadership in their absence
  • Involved in all aspects of station operations, including training and coaching
  • Collaborated with Station Management to prepare, organize, oversee, and execute daily station operations
  • Ensured world-class service to guests, aligning with RM's brand promise for life-changing experiences
  • Exceeded guests' expectations, acting as the destination host and main point-of-contact for travelers
  • Supported and promoted the achievement of KPIs, Dashboard, and Net Promoter Score targets
  • Oversaw the safety and satisfaction of over 500 guests per train journey
  • Fostered a safe and respectful workplace for around 30 team members, promoting a positive and engaging environment
  • Ensured team compliance with company policies, procedures, and guest excellence standards
  • Provided supervision and direction to the team, delegated duties, communicated operational requirements, and monitored performance
  • Accurately documented and communicated concerns from guests, Onboard team, internal and external partners, resolving or escalating as required.

Director Of Marketing, Sales & Business Development

WINGS - Restaurants & Pubs
04.2017 - 04.2020
  • Led daily sales and marketing operations for 13 restaurants and two food trucks
  • Planned, oversaw, and executed annual business growth programs and advertising strategies with an $800,000+ budget
  • Expanded marketing and media activities with a focus on data-driven digital advertising strategies
  • Produced innovative online content, driving engagement, web traffic, and brand awareness through A/B testing
  • Directed service training and professional development for Front of House staff and Franchisees
  • Monitored and analyzed campaign data for insights, identifying areas of opportunity and sales growth
  • Introduced new technologies to streamline internal processes, enhance customer experience, and boost sales
  • Analyzed Food & Beverage business trends for accurate forecasts and profit-maximizing strategies
  • Collaborated with the Executive Chef to create unique dishes for new menu items and limited-time offers
  • Implemented strategies to enhance guest experiences, focusing on personalized service and attention to detail
  • Developed and executed initiatives to exceed guest expectations, acting as a main point-of-contact for customer feedback
  • Led efforts to monitor and improve service quality, ensuring a memorable and positive dining experience
  • Integrated guest feedback into marketing strategies, creating campaigns that resonate with customer preferences.

Residence Advisor/ Community Life Coordinator

BCIT
08.2014 - 06.2018
  • Provided leadership and direction for a residence house of 48 within a larger community of 348 at BCIT
  • Hosted tours for potential and new residents, offering academic and personal support to help them adapt to life at BCIT
  • Actively promoted accessible resources to residents, ensuring their satisfaction and well-being
  • Generated and presented reports on incidents, wellness checks, and maintenance requests to management for effective resolution
  • Led the planning and coordination of a diverse range of on-campus and off-campus events
  • Fostered a vibrant community atmosphere, enhancing resident life through engaging and enjoyable activities
  • Assisted residents in navigating academic challenges, providing guidance on study techniques and resources
  • Collaborated with academic support services to ensure residents had access to necessary tools for success
  • Successfully handled crisis situations with composure, providing timely and appropriate support to residents
  • Implemented emergency response procedures and communicated effectively with relevant stakeholders
  • Mediated conflicts among residents, promoting a harmonious living environment
  • Conducted regular check-ins and created a supportive atmosphere for open communication
  • Developed and implemented engaging residential programs to foster a sense of community and inclusivity
  • Managed administrative tasks related to residence, including occupancy reports, room assignments, and documentation
  • Collaborated with housing services to ensure a seamless resident experience
  • Contributed to the training and development of new residence advisors, sharing insights and best practices
  • Participated in ongoing professional development to stay informed about current trends in residence life
  • Actively worked to create an inclusive environment, respecting and celebrating the diversity of residents.

Regional Marketing, Sales, and Community Manager

Mr. Lube Canada
07.2015 - 05.2017
  • Executed 120+ marketing and promotional initiatives in Greater Vancouver, overseeing 15 local marketing budgets
  • Programs aimed at community engagement, increased in-store traffic, brand awareness, and enhanced customer experience
  • Pioneered paid and organic digital initiatives and reputation management systems for an enhanced online presence
  • Monitored and tracked campaign data, providing insights from various sources including coupon redemption, email campaigns, paid media, online metrics, and direct mail promotions
  • Identified and developed partnerships and sponsorships with local vendors, businesses, and communities.

Restaurant Supervisor

The Bright Spot Family Restaurant
08.2008 - 08.2014
  • Oversaw the scheduling process, ensuring optimal coverage and efficient staffing
  • Facilitated comprehensive training sessions for new employees, fostering a knowledgeable and skilled team
  • Ensured strict adherence to food safety and hygiene standards, implementing and monitoring procedures to guarantee a safe and sanitary environment
  • Conducted regular training sessions for staff on food safety protocols, maintaining compliance with health regulations
  • Managed and led a team of four evening servers, promoting teamwork and a positive work environment
  • Implemented effective communication channels to enhance coordination among team members
  • Successfully achieved and maintained a nightly average of $1,500 in sales
  • Implemented strategic sales tactics and upselling techniques to maximize revenue
  • Prioritized and implemented guest-centric initiatives to elevate the overall dining experience
  • Organized regular staff briefings on providing exceptional service and addressing guest feedback for continuous improvement.

Education

Marketing Communications Diploma - Marketing Management and Communications

British Columbia Institute of Technology
01.2015

International Hospitality & Tourism Management Certificate - Hospitality Administration/Management

Studienkolleg Nordhausen
01.2011

Skills

  • Product Marketing
  • Interpersonal Skills
  • Financial Forecasting
  • Menu Recommendations
  • Food Handling Safety
  • Sales Strategy
  • Guest Service
  • Guest Satisfaction
  • Hospitality Service Expertise
  • Suggestive Selling
  • Guest Relations Management
  • Food Sales and Promotion

Websites

Certification

  • Hootsuite Certification Courseware
  • QPR Suicide Prevention Gatekeeper Certificate
  • BCIT Student Housing Leadership Development

Languages

Indonesian
French
Elementary
German
Professional Working
English
Native or Bilingual

Honors Awards

  • 2014/2015 ABCOM Graduating Bursary
  • BCIT Marketing Communications Award in Honour of Carroll Nelson

Timeline

Food and Beverage Server (In-room Dining/Golf Course/Dining Outlets)

Fairmont Jasper Park Lodge
07.2022 - Current

Lead Guest Experience Specialist

Rocky Mountaineer
06.2022 - 10.2022

Founder/Director of Operations & Guest Experience

Capung Asri Ubud Bali
04.2020 - Current

Director Of Marketing, Sales & Business Development

WINGS - Restaurants & Pubs
04.2017 - 04.2020

Regional Marketing, Sales, and Community Manager

Mr. Lube Canada
07.2015 - 05.2017

Residence Advisor/ Community Life Coordinator

BCIT
08.2014 - 06.2018

Restaurant Supervisor

The Bright Spot Family Restaurant
08.2008 - 08.2014

Marketing Communications Diploma - Marketing Management and Communications

British Columbia Institute of Technology

International Hospitality & Tourism Management Certificate - Hospitality Administration/Management

Studienkolleg Nordhausen

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Jeff Perham