Dynamic executive & marketing leader with a proven track record of marketing innovation, world-class brand building and team leadership. Unique blend of client-side and agency-side experience. At SMART Technologies, eliminated sales-marketing silos through the creation of the Unified Commercial Engine. Spearheaded innovative marketing initiatives that generated over 10,000 qualified sales leads annually and achieved #1 in global market share.
Expert in team alignment, motivation and storytelling, fostering a high-performance culture that achieved a global engagement score of 91%.
Responsible for all facets of marketing for $3.3B Business Solutions division of TELUS across Canada. Launched TELUS into new industry vertical strategy.
Built and led a team of 7 marketing strategists as a new revenue-generating arm of Venture, a national full service marketing agency.
Consulted with businesses across North America on marketing strategy, accountability and C-Suite alignment.
Responsible for increasing the global brand awareness and driving demand through cost-effective integrated marketing techniques for the world's 5th largest independent software company.
Responsible for all facets of marketing communications for a $30M global business unit focused on delivering IT solutions to the Petroleum Refining industry