Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Jeff Lowe

Jeff Lowe

Calgary

Summary

Dynamic executive & marketing leader with a proven track record of marketing innovation, world-class brand building and team leadership. Unique blend of client-side and agency-side experience. At SMART Technologies, eliminated sales-marketing silos through the creation of the Unified Commercial Engine. Spearheaded innovative marketing initiatives that generated over 10,000 qualified sales leads annually and achieved #1 in global market share.


Expert in team alignment, motivation and storytelling, fostering a high-performance culture that achieved a global engagement score of 91%.

Overview

36
36
years of professional experience

Work History

Board Member

The N50 Project
11.2024 - Current


  • The N50 Project was formed by a group of leading technology partners focused on Digital Poverty. Nearly half of the world's population doesn't participate in the digital world - that's 3.1 billion people who are desperate for technology to enrich their everyday lives and their futures. N50's superpower is mobilizing the strengths of our 240+ partner organizations and not just talking about the problems, but doing something about them.
  • Serve as an advocate and ambassador for the organization by fully engaging, identifying, and securing resources and partnerships to advance our mission.
  • Preside over board meetings and conduct global projects with education ministries & leaders to address organizational objectives.

Chief Commercial Officer

SMART Technologies
04.2012 - 06.2025


  • Responsible for global brand development, demand generation, sales revenue and culture for SMART's international sales and marketing team of ~200 team members.
  • Differentiated SMART in a very crowded, commodity marketplace through powerful purpose-based marketing initiatives
  • Generated >10000 qualified sales leads per year through innovative, measurable marketing programs
  • Led SMART to be #1 or #2 in market share in every market served, including a 95% win rate.
  • Recruited, mentored, and supported high-performing members of sales and marketing teams. Achieved best-in-class global engagement score of 91%.
  • Combined all customer-facing team members in a revolutionary new model, the Unified Commercial Engine, as written up in Harvard Business Review (see link above left).

Vice President, Marketing

TELUS Business Solutions
04.2004 - 04.2012

Responsible for all facets of marketing for $3.3B Business Solutions division of TELUS across Canada. Launched TELUS into new industry vertical strategy.

Strategic Planning Director

Venture Communications
09.2001 - 04.2004

Built and led a team of 7 marketing strategists as a new revenue-generating arm of Venture, a national full service marketing agency.

Consulted with businesses across North America on marketing strategy, accountability and C-Suite alignment.

Global Brand Manager

BMC Software, Inc
05.1999 - 08.2001

Responsible for increasing the global brand awareness and driving demand through cost-effective integrated marketing techniques for the world's 5th largest independent software company.

Marketing Manager

IBM
09.1989 - 05.1999

Responsible for all facets of marketing communications for a $30M global business unit focused on delivering IT solutions to the Petroleum Refining industry

Education

Bachelor of Commerce - Marketing

University of Calgary
Calgary

Skills

  • Marketing Strategy
  • Marketing Communications
  • Marketing Accountability/ROI
  • Brand Building
  • Team Leadership
  • Culture Development
  • Storytelling
  • High Performance Planning
  • Digital Marketing
  • Performance Marketing
  • Corporate Strategy

Timeline

Board Member

The N50 Project
11.2024 - Current

Chief Commercial Officer

SMART Technologies
04.2012 - 06.2025

Vice President, Marketing

TELUS Business Solutions
04.2004 - 04.2012

Strategic Planning Director

Venture Communications
09.2001 - 04.2004

Global Brand Manager

BMC Software, Inc
05.1999 - 08.2001

Marketing Manager

IBM
09.1989 - 05.1999

Bachelor of Commerce - Marketing

University of Calgary
Jeff Lowe