Jeff Edwards
Summary
Dedicated professional with extensive experience in senior housing, focused on enhancing the quality of life for seniors, families, and staff members. Demonstrated expertise in implementing effective strategies that cultivate a supportive and thriving community environment. Committed to driving positive outcomes and ensuring operational success within senior living facilities while fostering a positive culture. Eager to leverage expertise to create meaningful improvements in the lives of those served.
Overview
2026
2026
years of professional experience
Work History
President and CEO
ACTIV Lifestyles, LLC
2019 - Current
- As President and CEO, my focus has been on the development, management, all operations, finance, sales and marketing activities for the organization. The company is developing 55+ Active Adult Communities in the United States and are beginning to reintroduce our long length of experience back into the Canadian market with third party management due to the need requested by many owner operators. Third party management consisting independent supportive living, assisted living, and memory care.
- Cultivated partnerships with key stakeholders to expand market reach and brand recognition.
- Mentored senior leadership, fostering a culture of continuous improvement and professional development.
President and COO
LV Senior Housing
01.2014 - 01.2019
- Oversaw all the company's development, marketing, sales and operations of senior housing projects across Canada and the United States with focus on the assisted living and memory care markets. We developed projects to be revolutionizing features to improve the lives of our seniors. The communities met occupancy objectives, budgetary results, while maintaining high levels of resident, family and employee satisfaction.
- Spearheaded strategic initiatives to enhance operational efficiency across multiple senior housing facilities.
- Directed budget planning and resource allocation, ensuring financial sustainability of housing projects.
- Oversaw compliance with regulatory standards, enhancing safety protocols within residential communities.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Enhanced company performance by implementing strategic plans and overseeing daily operations.
Regional Director/ Chief Operating Officer
International Care Management Services (ICMS)
01.2008 - 01.2014
- Held many positions while growing within the organization including Regional Director and finally overseeing all the operations as the COO. My grass root experience at all levels has led me to an industry leader. I oversaw all property types in both retirement and long-term care including, Doon Village, Martindale Gardens, Birmingham Lodge, The Kensington, The Dunfield and On the Avenue. Included Independent, Independent Supportive Living, Assisted Living and Memory Care. Assisted Baybridge Seniors Housing (Amica) when they first began with their operations when they began until they brought it in house. This including the development of their policies and procedures.
General Manager
Doon Village Retirement Residence
01.2003 - 01.2008
- Oversaw and implemented all aspects of a new building startup including implementing policies, building setup, operations setup including new policies, staff hiring and training, new resident move-in. Included all aspects of the retirement residence including nursing, dietary, housekeeping, maintenance, finance, sales and marketing. Was named locally retirement home of the year 4 years in a row.
- Implemented cost-effective budgeting practices to optimize resource allocation across departments.
- Streamlined staff training programs to improve service delivery and employee retention rates.
- Developed marketing initiatives that increased occupancy rates and enhanced brand visibility in the community.
- Led performance evaluations to identify areas for improvement and promote professional development among staff.
General Manager
Lafontaine Terrace
01.1999 - 01.2003
- Oversaw all aspects of the retirement residence including nursing, dietary, housekeeping, maintenance, finance, sales and marketing. Worked along with the union to build good relations, negotiated fair contracts and created a positive working environment for employees.
- Directed operational strategies to enhance resident satisfaction and community engagement.
- Oversaw compliance with health and safety regulations, ensuring a secure environment for residents.
- Cultivated partnerships with local organizations to expand service offerings and community involvement.
Sales Manager
Tunstall Canada
01.1998 - 01.1999
- Oversaw the sales activities for Tunstall Canada for their emergency response systems including, other technology used for telehealth and memory care residents in retirement residences and long-term care facilities.
- Analyzed market trends to identify new business opportunities and adjust sales strategies accordingly.
- Led sales team in achieving quarterly targets through strategic planning and execution.
Project Manager
Lifestyle Retirement Communities
01.1991 - 01.1998
- Under the direction of Norbert Warnke, CEO assisted, and directed the construction, development and renovations of the Lifestyles portfolio in Ontario.
- Led cross-functional teams to execute community development projects on schedule and within budget.
- Developed and implemented project management frameworks to enhance operational efficiency across multiple sites.
- Facilitated stakeholder meetings to define project scope, objectives, and deliverables aligned with organizational goals.
- Streamlined communication processes between departments to improve collaboration and information sharing across projects.
Education
Certificate - Long Term Care Management
Canadian Healthcare Association
Ottawa, Ontario01.2004
B.C.C.O.G - undefined
Seycove Secondary
North Vancouver, B.C.01.1991
Skills
- Team and Culture Building
- Leadership
- Strategic Planning
- Visionary
- Operations Management
- Budgeting and Proformas
- Sales & Marketing
- Development, Design and Implementation
Languages
English
Timeline
President and COO
LV Senior Housing
01.2014 - 01.2019
Regional Director/ Chief Operating Officer
International Care Management Services (ICMS)
01.2008 - 01.2014
General Manager
Doon Village Retirement Residence
01.2003 - 01.2008
General Manager
Lafontaine Terrace
01.1999 - 01.2003
Sales Manager
Tunstall Canada
01.1998 - 01.1999
Project Manager
Lifestyle Retirement Communities
01.1991 - 01.1998
B.C.C.O.G - undefined
Seycove Secondary
President and CEO
ACTIV Lifestyles, LLC
2019 - Current
Certificate - Long Term Care Management
Canadian Healthcare Association