Jeff Archibald

Lead strategic initiatives to drive sales growth and achieve margin targets for the Home Healthcare and Household categories at Lawtons Drugs under the Sobeys Pharmacy Group. Spearhead the development and execution of comprehensive category plans, utilizing market analysis and trend identification to optimize merchandising strategies. Build strong vendor relationships and collaborate on promotional plans for Joint Business Planning. Provide guidance and support to Assistant Category Managers as direct report to contribute to success of overall team.

• Achieved 1.9% sales and 4.75% margin growth, contributing to over $39.4 million in revenue during last fiscal year.
• Successfully navigated a large-scale software transition to SAP, ensuring business continuity while mitigating risks and maintaining operational efficiency.
• Effectively communicated category performance to operational leadership teams, fostering collaboration for business objectives. Presented comprehensive reports and analysis, facilitating informed decision-making and alignment on strategic priorities.

Managed a vast territory spanning 134,000 km2 across NE Alberta and NW Saskatchewan, leveraging exceptional relationship-building and communication skills to foster client connections and drive revenue growth. Executed merchandising initiatives and meticulously analyzed marketing KPIs to refine sales strategies and enhance overall operational efficiency.

• Spearheaded a remarkable 22.5% growth in overall territory sales, resulting in a substantial revenue upswing of over $41.7 million during the last full fiscal year. Transitioned roles with a trajectory poised for an additional 22.6% growth.
• Elevated customer satisfaction levels through proactive resolution of concerns pertaining to sales programs, services, and pricing, thereby strengthening client relationships, and fostering loyalty.

Sales Associate Drove revenue growth through strategic sales initiatives while ensuring exceptional customer service and satisfaction. Managed inventory effectively and delivered compelling presentations and product demonstrations to clients, drawing upon comprehensive product knowledge to recommend suitable footwear and treatment options.

• Proactively cultivated sales leads and consistently met or exceeded monthly sales targets, resulting in an impressive revenue generation of over $26,000 within a record period.
• Enhanced sales performance by actively participating in professional development opportunities and product knowledge seminars, equipping myself with the latest industry insights and techniques to effectively engage customers and close sales.