Market Research Analyst Intern
- ATB’s Experience Office, Advisory Solution
- Projects: Business Transition >$5M, Banking Third Party Partnership
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Generated reports to support development and implementation of marketing plans.
- Utilized specialized software to capture and process data.
- Analyzed and consolidated data from different sources to generate campaign performance reports.
- Researched and evaluated potential new markets and products.
- Met with supervisor to determine project scope, outline deliverables or timelines and create action plan.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Developed questionnaires and facilitated focus group discussions.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Assembled reports and presentations to share insights and recommendations with managers.