I am a seasoned Senior Business Analyst and an experienced Service Designer with a proven track record of driving business success through strategic analysis and innovative design. With over 20 years of experience, my expertise lies in understanding customers' needs and translating them into effective business solutions. I started my career as a Business Analyst and have steadily risen through the ranks due to my exceptional problem-solving skills and deep understanding of business operations. My passion for developing meaningful customer encounters that meet customers' demands and spur business growth served as fuel for my Service Design training. I am known for my strong leadership skills, a keen eye for detail, and unwavering commitment to improving customer satisfaction.
Years of service design experience
• Engaged with transport ticketing schemes and ticketing suppliers from around the world.
• Created and delivered presentations tailored to a range of audiences and goals.
• Facilitated workshops, meetings, research interviews, and focus groups, capturing notes from each.
• Collaborated with stakeholders and business sponsors to develop business cases.
• Captured objectives, scope, business and stakeholder drivers, relevant history, and environment.
• Applied accessibility best practices in designing digital products to cater to diverse audiences successfully.
• Worked closely with the project team and key stakeholders to plan and coordinate user research.
• Conducted user research interviews virtually and in person.
• Worked remotely with technical team members to design user experiences reflecting analysis and synthesis of research feedback and prototype testing with end users.
• Created user support training materials based on user feedback.
• Collaborated with cross-functional teams to ensure cohesive branding across all marketing materials.
• Produced high-quality mockups for client approval during the iterative design process, which saved time on revisions.
• Created communication plans for beta test and implementation phases.
• Authored communications - emails, letters, flyers, posters, and videos.
• Carried out risk-based assessments and analysis of current applications.
• Identified and prioritized potential projects for the program strategy roadmap.
• Conducted impact analysis workshops for business areas, considering the potential options available in the marketplace to benefit the organization.
• Captured each project's objectives, scope, drivers, and relevant history.
• Planned and facilitated in-person and virtual workshops to elicit use cases, user stories, and requirements.
• Conducted research and analysis using tools like Miro, Calendly, MS Planner, and Microsoft Teams.
• Created storyboards for projects to translate user pain points into compelling visual stories.
• Identified potential risks and dependencies between business cases for the program.
• Created and managed backlogs for 10 digital transformation projects and facilitated daily standups.
• Worked with cross-functional teams and stakeholders, in person and remotely, to coordinate tasks and timings while managing each project's scope and governance protocols.
• Authored communications, guidance, and forms for user research, highlight reports, final reports, business cases, and presentations.
• Led benefits analysis and KPI mapping workshops.
• Created and presented a business enterprise architecture (using TOGAF & ArchiMate specifications).
• Created and delivered show-and-tell presentations and training videos.
• Conducted usability and accessibility testing interviews for a public-facing website (CX).
• Created a new Information Architecture (CX) for the organization's public-facing website.
• Provided the program with a “Service Design Toolkit” and helped to develop a User Research playbook.
• Worked as a program business analyst on digital transformation projects to replace:
Finance System (Procurement - Oracle), Cost Intelligence System (in-house development)
Programme, Portfolio, Project Management Systems (SaaS product), HR - Human Capital Management System (Procurement - Oracle), HR - Employee Learning and Development Management System (to a SaaS product), and GIS system (to Esri ArcGIS)
• Collaborated with stakeholders and business sponsors to develop Terms of Reference (TOR) to summarise scope, boundaries, resources, objectives, and constraints to feed into business cases.
• Participated in benefits analysis and KPI mapping workshops.
• Worked with the program manager to create presentations to request project funding and resources.
• Ensured consistency and completeness of documents throughout the business case production process by ensuring quality assurance procedures were carried out and approved.
• Mentored junior BAs for the graduate apprenticeship program.
• Built strong relationships with external payroll and HR clients through consistent communication and proactive problem-solving efforts.
• Developed and carried out plans for change management/business readiness.
• Collaborated with internal teams to develop customized solutions that addressed unique client needs.
• Increased client satisfaction by providing tailored consulting services and practical problem-solving strategies.
• Conducted a Lean review of business processes and recommended improvements to increase efficiency.
• Worked closely with senior management to align change initiatives with overarching business objectives.
• Conducted benefits analysis and benefits realization timeline for the new solution.
• Supported the management of risks and issues.
• Developed and carried out plans for change management/business readiness.
• Delivered training to finance managers at Clydesdale Bank head offices.
• Mapped original functional and non-functional requirements back to test scripts.
• Supported user acceptance testing.
• Led workshops for the discovery phase of the new CRM System.
• Conducted relevant desk research on CRM applications and functionality.
• Supported the management of risks and issues.
• Created Level 1 to 3 process flows using a tool called BizzDesign.
• Managed stakeholder and product owner expectations to ensure alignment of objectives and scope.
• Worked with the team to complete a Lean Review of the company's business analysis processes.
• Engaged with key stakeholders and third-party vendors to explore solution options and create prototypes.
• Managed multiple projects simultaneously, consistently meeting deadlines while maintaining high attention to detail.
• Reduced costs with a thorough analysis of various business services to identify areas for improvement.
• Spearheaded initiatives to improve customer experience through enhanced communication channels and user-friendly interfaces.
• Identified new opportunities for process improvements, leading to increased operational effectiveness and reduced costs.
• Oversaw significant budgetary responsibilities, ensuring allocated funds were effectively utilized towards achieving desired outcomes within set timeframes.
• Worked with a cross-functional team on amalgamating 6 HR and payroll systems into one system.
• Managed 2 teams of data entry operators tasked with manually entering employee benefits maintenance data for conversion (from paper to digital).
• Supported software development projects by defining precise requirements and effectively communicating them to technical teams.
• Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
• Performed gap analysis between existing systems or processes and desired state, identifying potential areas for enhancement.
• Applied problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
• Generated business intelligence and ad-hoc reports to inform strategic decision-making.
• Assisted with creating an SAP HCM and SAP BW (business warehouse).
• Managed a temporary call center to ensure employee support through payroll transition to SAP.
Design implementation
Project Presentations
Relationship Building
Release planning
Stakeholder Management
Change Management
Business Documentation
Process Mapping
Requirements Gathering
Business process modeling
Analytical Thinking
Active Listening
Calm Under Pressure
Problem Resolution
Excellent Communication
Organizational Skills
Project Planning