Summary
Overview
Work History
Education
Skills
LNGG
Certification
Timeline
Generic

Jean-Yves Poupel

Saint-Jean-Sur-Richelieu,QC

Summary

Results-driven industrial sales professional with 15+ years of experience in generating leads, converting opportunities, and managing long-term client relationships across multiple industrial sectors, including food & beverage, mining, rail, and defense. Skilled in on-site customer engagement, technical presentations, and training delivery. Bilingual (English/French), adept with CRM tools such as Salesforce, Zoho, also comfortable with frequent travel and remote work environments.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Regional Sales Manager - Canada East

Motul
03.2025 - Current
  • Responsible for securing the sales performance of Motul in the Canadian East region, in either single, multi-segment and multi-channel accounts. Ensures the design and implementation of winning regional strategies with retail and wholesale accounts, Participates in developing and executing sales plans.
  • Responsibilities:
  • Manages and directs follow-up of the major territorial accounts (dealers, agents, regional groupings…)
  • Develops commercial relations with territorial partners and other regional organizers
  • Build new business relationships with business owners with distributors, service shops, fleets.
  • Ensures the execution of contracts between Motul and its customers and distributors.
  • Organizes territorial meetings with other sales department members and clients as necessary to communicate sales programs, marketing initiatives, customer/accounting

Technical Sales Manager

Sentinel Canada
05.2024 - 03.2025
  • Lead and train a team of sales representatives.
  • Manage sales of specialty lubricants and industrial chemicals.
  • Develop customized technical solutions for military, aviation, and industrial clients.

Sales Technical Director, Sales, Training, and Sales Support

Shell Pennzoil - FILGO Alliance
09.2019 - 05.2024
  • Managed conversions for industrial (food industries), heavy-duty and passenger car motor oils (HDMO-PCMO) and led technical support on environmentally sensitive projects.
  • Conducted comprehensive training for new recruits and supported territory managers, operations directors, and their clients to align with company standards.

Director of Major Accounts

Shell Pennzoil - FILGO Alliance
02.2013 - 05.2024
  • Oversaw key accounts, including Mercedes-Benz and Smart Dealers in Quebec for PENNZOIL lubricants.
  • Managed distributors, resellers, and installers, driving growth through targeted marketing programs, cost analysis, and quarterly business reviews.
  • Expanded sales territory, negotiated volume pricing, and managed price conflicts among various networks (Shell Parkland, Westpier, FILGO).
  • Provided technical and commercial solutions to clients across automotive, transportation, agriculture, mining, and industrial sector.

Account Director for Distributors

TOTAL LUBRICANTS CANADA
01.2009 - 01.2013
  • Directed sales and provided technical advising for ELF, TOTAL, and ULTRAMAR lubricants in territories across Francophone Ontario, Abitibi, and Western Quebec.
  • Post-ULTRAMAR acquisition, managed accounts representing 3.3 million liters distributed among resellers, offering consistent support and growth for agents and distributors.

Education

CAP - Commercial Accounting

COLLEGE PRIVÉ ST-OUEN

BAC G2 Management Level - Analytical and predictive accounting

Cours Pigier Performance

Chemical training in the field of lubricants and greases

TOTAL LUBRIFIANTS CANADA, Cégep du Vieux Montréal
01.2013

Management and sales training

Gustav Käser Training
01.2003

No Degree - Wine-Oenology Training - Wine Blending Accreditations

University of Wine
suze-la-rousse
01.1998

Skills

  • Industrial Sales & Business Development
  • Lead Generation & Opportunity Conversion
  • Technical Presentations & Training
  • Market Expansion Strategies
  • Sales leadership and Sales initiatives and techniques
  • Strategic planning
  • Training and mentoring
  • Competitor analysis
  • Conflict resolution
  • Sales coaching
  • Distributor base development
  • Vendor management
  • Distribution channel management

LNGG

French: Excellent proficiency (Spoken, Read, and Written)
English: fluent (Spoken, Read, and Written)

Certification

  • SHELL D-FLTS WEB ACADEMY
  • D-FLTS = DISTRIBUTORS FRONT LINE TECHNICALS SUPPORTS
  • 2020 – 2023 (web training)
  • SHELL LUBE COACH MANAGEMENT WEB ACADEMY
  • 2020 – 2022 (web training)
  • SHELL Canada RTTC Contest —2015
  • Winner for Canada Q4 of the SHELL "road to championship" national pan-Canadian sales contest
  • Noria's Machinery Lubrication TRAINING
  • Tribology , Lubricating Oil + Application Methods
  • Contamination Control
  • Lubricating Grease + Application Methods, Oil Analysis Basics
  • Lubricant Selection, Viscosity effects 2, Storage Management of Lubricants
  • Lubricant Selection versus Cont’d - Machinery Modifications
  • Lubricant Fundamentals Field Inspections and Basic Machine Care

Timeline

Regional Sales Manager - Canada East

Motul
03.2025 - Current

Technical Sales Manager

Sentinel Canada
05.2024 - 03.2025

Sales Technical Director, Sales, Training, and Sales Support

Shell Pennzoil - FILGO Alliance
09.2019 - 05.2024

Director of Major Accounts

Shell Pennzoil - FILGO Alliance
02.2013 - 05.2024

Account Director for Distributors

TOTAL LUBRICANTS CANADA
01.2009 - 01.2013

BAC G2 Management Level - Analytical and predictive accounting

Cours Pigier Performance

Chemical training in the field of lubricants and greases

TOTAL LUBRIFIANTS CANADA, Cégep du Vieux Montréal

Management and sales training

Gustav Käser Training

CAP - Commercial Accounting

COLLEGE PRIVÉ ST-OUEN

No Degree - Wine-Oenology Training - Wine Blending Accreditations

University of Wine

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