Jean-Simon Charette

Sports Business Ventures provides informative and inspiring sports education resources and content that empower aspiring individuals while shaping the future of the sports industry. They have many partnerships with universities in the US to help the next generation follow their dream path into the sports world. The company is based in the US and my role was to help them gain more visibility in Canada. I used many client engagements strategies to help them build a new client base in Canada.

Our goal is to help residential services companies to grow their business and particularly their sales. We've now helped around 20 small painting franchises by delivering qualified leads with Meta ads.
• Generated over 2,000 exclusive leads, contributing to more than $700,000 in closed sales for clients
• Designed and managed Meta Ads campaigns tailored to each franchisee’s territory while optimizing creative, targeted and budgeted allocations
• Managed $4,000/month in ad spend, ensuring strong lead quality while maintaining cost-efficiency across all accounts
• Achieved a $6.50–$15 CPL through strategic testing and audience refinement, yielding ~30x return with ~$350 in downstream revenue per lead

• Overseeing budgeting, financial reporting and decision-making. Involved in accounting management efforts and maintaining the organization's financial integrity.

• Participated in an entrepreneurial experience aimed at helping us develop the largest possible painting company from scratch. The painting aspect was meant to give us the opportunity to sell something, but the key part of the project was really to practice being a business owner. For 7 months, I was the owner of a business where I handled all of the following tasks: employee recruitment, business marketing, sales systems creation, sales ($120,000 sold in 7 months), human resources, financial management and clients customer service.

Managed social media engagement and content creation. I crafted clear and impactful messages, coordinated internal and external communication, supported brand storytelling and ensured consistent representation across all channels. From project management to monitoring media coverage, I helped the company to create continuous visibility.

I had the opportunity to go to Nashville and shadow the Nashville Predators fan engagement team during the NHL Draft community party. I assisted in creating a welcoming and exciting environment for fans while learning how to coordinate interactive activities and deliver memorable experiences that strengthened the connection between the team and its community.

• Addressing various issues that arise during a game, including client complaints, lost children in the stadium, employee management(90-100 per games), ticket/seating problems, and many more. Ensuring that everything runs smoothly and effectively for the clients during the game.

• Organizing sporting events for a non-profit organization aimed at promoting sports from amateur to Olympic level in Montreal. Several tasks were also related to partnership research and the company's marketing/visibility.

• The Montreal PWHL team played at the Verdun Arena in its first season. I was part of the pre-game preparation team at the arena. I handled all the imaginable tasks of preparation like: preparing the stands, the ice crew, the facilities for journalists, the security, etc.