Jean-Francois Menicucci
Montreal,Canada
Summary
Seasoned Senior Executive with expertise in sales and marketing, driving growth for renowned brands like Hasbro, Puma, and Adidas. Skilled in strategic planning, revenue generation, and brand positioning to maximize market impact and consumer engagement
Overview
26
26
years of professional experience
Work History
Chief Marketing Officer/ Chief Strategy Officer
CLOVE
02.2020 - Current
- Tasked with propelling the company's growth and securing its success
- Supervise the creation of novel products, utilizing market research to guide our direction
- My primary emphasis lies in advocating for our customer base and devising strategies to enhance and nurture this pivotal facet of our operations
- Additionally, I take the helm in shaping the comprehensive strategy for both the company and its products, evaluating worldwide growth potential, risks, and opportunities
- Contact with Venture Capital firms.
- Oversaw 20-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Coordinated appointments and meetings for marketing director with 4 active projects.
Head of Digital Sales & Marketing
Hasbro (NERF & SuperSoaker)
04.2017 - 02.2020
- Led online brands sales and orchestrated digital marketing campaigns resulting in revenue and lead generation exceeding hundred of millions
- Responsible for all management of online division from P/L, HR to daily operations
- Synchronized branding, marketing, and sales efforts across brands in collaboration with top 100 retailers, fostering successful omnichannel strategies
- Recruited, developed, and oversaw comprehensive eCommerce and digital marketing team, ensuring effective implementation of strategies and attainment of objectives
- Coordinated interdepartmental functions with finance, CRM, logistics, and product teams, guaranteeing seamless business operations
- Generated innovative marketing content and concepts for NERF with NBL, NERF House, and blaster-related content featuring influencers and NFL players, ultimately reaching audience exceeding 1 billion.
Head of Business Unit (VP); Fitness Division
Puma
11.2015 - 04.2017
- Revitalized the fitness and combat equipment division and took the lead in managing it.
- Introduced a novel eCommerce arm in 2015, encompassing vendor, B2B, B2C, and marketplace sectors.
- Formulated tactics to optimize revenue generation and enhance market penetration through precise marketing initiatives and impactful customer interaction.
- Accomplished a 21% upswing in sales revenue and a commendable 7% enhancement in profit margins during the inaugural year of assuming responsibility for the division.
- Responsible for all daily operations of the unit, including P/L, HR, management, and operations.
- Held the role as global head for all fitness products, encompassing weightlifting, boxing, CrossFit, MMA, and yoga. Orchestrated the conception of the product line and established marketing and sales channels across 121 countries in collaboration with the German headquarters.
- Significant achievements involved the inception of the "Forever Campaign" and the development of products within boxing, weightlifting, and fitness lines. Led sales endeavors for the division's brands and played a central role in driving marketing initiatives, collaborating closely with renowned athletes and influencers like Rihanna, Kylie Jenner, and Usain Bolt.
- Beyond the marketing contributions, successfully recruited and secured partnerships with Pro Boxer Miguel Cotto, the National Cuban Boxing Team, and Tokyo 2020, which significantly elevated Puma's international presence in both amateur and professional sports, garnering exposure valued at over 1 billion dollars.
- Directly engaged with the C-level leadership teams in both Germany and the USA, assuming the responsibility of annually generating organic and licensed revenues of 110 million USD.
Infantry Officer
Canadian Armed Forces (Reserves)
01.2015 - Current
- Formulated and executed operational plans to achieve battalion's objectives, leading to th flawless completion of multitude of intricate combat missions
- Provided training and mentorship to subordinate leaders, elevating their performance and effectiveness to exceptional levels
- Cultivated robust relationships and promoted cooperative efforts with international partners and allies
- Conducted comprehensive assessments of potential threats and vulnerabilities, devising mitigation strategies to effectively counteract them
- Performed thorough after-action reviews, meticulously evaluating efficacy of operations and pinpointing avenues for enhancement.
- Managed more than 40 operators.
- Spearheaded community outreach initiatives, fostering positive relationships between military personnel and local civilians.
- Conducted risk assessments, implementing safety measures to minimize potential hazards during training exercises and combat missions.
- Maintained optimal physical fitness standards within the unit, promoting a culture of health and wellness among soldiers.
- Managed budgetary constraints while ensuring the procurement of necessary equipment and gear for mission readiness.
- Provided comprehensive after-action reports, identifying areas for improvement in future operations or trainings.
Head of Business Unit (VP) - Combat Sports
Adidas
01.2012 - 11.2015
- Recruited to take over the division in 2012 and bring back Combat Sports on the spotlight for the company
- Oversaw the sales and marketing efforts for all combat sports and fitness products within the North American region
- Supervised a dedicated sales & marketing, operations, design and logistic teams operating across Canada, the USA, and Mexico
- Held accountability for ensuring the ROI and profitability of the business units
- Managed the marketing and sponsorship endeavors involving professional athletes
- Took the lead in orchestrating global marketing initiatives for the division
- Collaborated closely with the executive teams in both Boston and Herzogenaurach on program planning, product development, and marketing strategies
- Coordinated the UFC sponsorship in collaboration with Reebok
- International presence in both amateur and professional sports, garnering exposure valued at over 1 billion dollars.
Professor
Collegiate/University
01.2012 - Current
- Instructing at both collegiate and university levels across various colleges and universities in Montreal
- Expertise encompasses subjects such as marketing, digital marketing, digital business laws, project management, market studies, and business development.
General Manager & Owner
Unibierecite
01.2010 - 01.2012
- General Manager of Unibierecite, a specialized craft pub and restaurant situated in downtown Montreal, I assumed the responsibility of supervising and directing the city's largest craft beer establishment, encompassing an expansive 6000 sq Ft Space
- Duties encompassed the organization of HR, operations, P/L management, and marketing, all directed towards ensuring the thriving performance of the business
- Held the leadership of a team exceeding 50 employees and 4 managers, simultaneously overseeing a craft beer and culinary pairing program in collaboration with esteemed chefs.
General Manager
Free Agent Sports
01.2005 - 01.2012
- General Manager, provided comprehensive oversight of daily business operations, encompassing budgeting, HR, and P/L management, thereby ensuring optimal operational efficiency and profitability
- Collaborated closely with Under Armour and Nike OEM to conceive and introduce novel products, leading to a notable uptick in sales and revenue
- Spearheaded the development and launch of the inaugural online institutional transactional platform catering to professional and college sports teams, supplanting traditional field operators and representatives, this platform not only streamlined operations but also significantly bolstered efficiency, yielding cost savings and enhancing customer satisfaction
- Showcased a robust aptitude for operational management, driving innovation, and cultivating strategic partnerships with key industry stakeholders.
Infantry Officer
Canadian Armed Forces (Regular)
01.1998 - 01.2005
- Formulated and executed operational plans to achieve the battalion's objectives, leading to the flawless completion of a multitude of intricate combat missions
- Provided training and mentorship to subordinate leaders, elevating their performance and effectiveness to exceptional levels
- Cultivated robust relationships and promoted cooperative efforts with international partners and allies
- Conducted comprehensive assessments of potential threats and vulnerabilities, devising mitigation strategies to effectively counteract them
- Performed thorough after-action reviews, meticulously evaluating the efficacy of operations and pinpointing avenues for enhancement.
Education
Certificate - Management Science
Wharton School of Business At The University of Pennsylvania
Certificate - Accounting And Finance
Ross Business School At The University of Michigan
Graduate Diploma (DESS) - International Business
Desautels Faculty of Management At McGill University
Montreal, QCJohn Molson School of Business at Concordia University
Bachelor of Arts -
Concordia University
Associate of Arts - FITT
Université Du Québec À Montréal
Montreal, QCSkills
- Senior Management Mentoring
- Product Launches
- Digital Marketing
- Marketing Channel Development
- Strategic Marketing
- E-commerce Strategies
- Sales Promotion
- Product Development
- Global Marketing
Languages
French
Full Professional
English
Full Professional
Italian
Limited Working
Russian
Limited Working
Timeline
Chief Marketing Officer/ Chief Strategy Officer
CLOVE
02.2020 - Current
Head of Digital Sales & Marketing
Hasbro (NERF & SuperSoaker)
04.2017 - 02.2020
Head of Business Unit (VP); Fitness Division
Puma
11.2015 - 04.2017
Infantry Officer
Canadian Armed Forces (Reserves)
01.2015 - Current
Head of Business Unit (VP) - Combat Sports
Adidas
01.2012 - 11.2015
Professor
Collegiate/University
01.2012 - Current
General Manager & Owner
Unibierecite
01.2010 - 01.2012
General Manager
Free Agent Sports
01.2005 - 01.2012
Infantry Officer
Canadian Armed Forces (Regular)
01.1998 - 01.2005
Certificate - Management Science
Wharton School of Business At The University of Pennsylvania
Certificate - Accounting And Finance
Ross Business School At The University of Michigan
Graduate Diploma (DESS) - International Business
Desautels Faculty of Management At McGill University
John Molson School of Business at Concordia University
Bachelor of Arts -
Concordia University
Associate of Arts - FITT
Université Du Québec À Montréal