Dillon Outhwaite
Winnipeg,Manitobe
Summary
Self-taught marketing professional with a passion for social media and content creation since the age of 16. Having learned from real-world experiences and valuable mentors along the way, I've always been eager to learn, grow and take on new opportunities where I believe I can make a difference. I’m driven by the challenges that come with brand building, I thrive in environments that encourage creativity. Throughout my career, I’ve successfully grown social media platforms to a combined total of 10M+ followers, generating over 5B impressions.
Overview
7
7
years of professional experience
Work History
Marketing and Creative Specialist
The Crew League
01.2023 - Current
- Managed all social media platforms such as, Instagram, Facebook, Snapchat, WhatsApp, X, TikTok, YouTube etc...
- Executed paid advertising campaigns across Meta platforms (Facebook/Instagram), Snapchat, and influencer collaborations, including celebrities and professional athletes involved in each episode/season.
- Capturing Social Media analytics to track progress, goals, identify trends, and optimize strategies based on the data we collect
- Strategic planning for each season and episode, coordinating rollouts, schedules, travel etc...
- Directed and organized our photographer & videographer team during filming, ensuring key moments were captured
- Collaborated with major brands such as Walmart, CashApp, TikTok, Dude Wipes, KOIA, Prize Picks etc... To create engaging, and organic advertisements within our episodes/social media content
Founder
Lyrical
02.2019 - Current
- Established and scaled Lyrical into a leading music-focused social media brand, amassing a combined following of 1.1 Million across all platforms.
- Developed and executed creative and unique content strategies across platforms to drive audience growth and engagement through viral content.
- Identified and secured strategic partnerships with artists, influencers, labels and brands to amplify Lyrical’s presence and broaden its audience reach.
- Creating and maintaining client relationships to enhance customer loyalty and drive repeat business.
Partner
Our Generation Music
01.2023 - Current
- Facilitated a strategic partnership by selling xx% of Lyrical to Our Generation Music, aligning both brands while leveraging a combined social media following for greater visibility and stronger brand presence.
- Collaborating on cross-platform strategies.
- Long-term growth planning, exploring new revenue streams, partnerships, and opportunities to grow.
Founder
Traction Control Marketing
06.2018 - 01.2020
- Successfully managed and grew high-traffic social media accounts with a combined following of nearly 10 Million.
- Developed and executed social media marketing strategies for many campaigns, collaborating with lots of amazing brands and people.
- Partnered with influencers, celebrities, and brands to design and execute campaigns that generated millions of impressions
- Built large SMS databases for clients with strategic strategies
Education
High School Diploma -
Glenlawn Collegiate
Winnipeg, MBSkills
- Social Media Management
- Problem-Solving
- Creative Strategies
- Content Development
- Attention to Detail
- Photo/Video Creation
- Teamwork and Collaboration
- Multitasking
Languages
English
Native or Bilingual
Timeline
Marketing and Creative Specialist
The Crew League
01.2023 - Current
Partner
Our Generation Music
01.2023 - Current
Founder
Lyrical
02.2019 - Current
Founder
Traction Control Marketing
06.2018 - 01.2020
High School Diploma -
Glenlawn Collegiate
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