JAYNE E. C. BINTLEY
Waterdown,On.
Summary
A seasoned marketing professional with over 22-years of progressive, digital marketing experience spanning a diverse range of industries, to a senior management level. Areas of expertise include customer-value proposition design, strategic planning and performance reporting. Demonstrates exceptional project management, relationship building and mindful leadership abilities.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Marketing Consultant & Founder
Love4Marketing
02.2020 - Current
- Established independent, full-service marketing and communications consultancy, specializing in providing end-to-end marketing services to local small businesses
- Conducted quantitative and qualitative market research to inform brand development and strategic go-to-market launch and marketing plan for newest ISL (International Swimming League) team for Toronto (Director of Marketing - Toronto Titans)
- Successfully developed brand and websites for several new small businesses, including: Tealgrove Retrievers; Lindsay Sarson Nurtritionist; The Scar Connection; Simply Additions
- Delivered c.125% uplift in solid sales leads for Simply Additions, within first six months, post site launch
- Contributed to successful launch of Tealgrove Retrievers, surpassing sales targets by 50+% within first year in business.
Senior Specialist, Marketing Strategy & Planning
Economical lnsuran ce (Definity Financial)
06.2021 - 11.2023
- Spearheaded marketing strategy for Personal & D2C Group Insurance portfolios
- Managed vendor relationships in the delivery of quant and qual marketing research and brand development lead for major new product launch (Sonnet Shift)
- Led broker channel brand transition project team
- Managed broker and internal stakeholder relationships
- Delivered 149% uplift in lead generation for D2C Group Insurance partner.
Marketing Manager - Group Benefits
Manulife
05.2016 - 02.2020
- Developed content and creative for integrated, omni-channel digital adoption campaign, driving a full digital claims experience
- Email tactic provided an impressive 53% OR, 4% CTR and NCR of c.20%
- Effectively collaborated with internal stakeholders to develop and deliver launch plan for new vIVR and ChatBot functions
- Delivered c.75% increase in fraud investigation leads, through spearheading Claim Smart campaign
- Materials developed as part of the Claim Smart campaign are still in use today.
Integrated Marketing Manager
3H Communications
06.2015 - 05.2016
- Managed client and account relationships, ensuring effective communication and satisfaction
- Oversaw studio production management and creative direction.
Head of Marketing and Communications
Alternative Futures Group (AFG) Ltd.
07.2010 - 05.2014
- Successfully influenced the board and senior leadership team to establish marketing and communications business function for this not-for-profit, social care organization
- Led and developed marketing and communications team
- Effectively developed and implemented digital marketing strategy, leading to a significant increase in community and local government engagement and funding.
Marketing and Communications Manager
Lighthouse Project (NW) Ltd.
12.2005 - 09.2009
- Led marketing and communications function, reporting directly to CEO
- Successfully launched new service-user led, brand look and feel across omni-channel tactics, leading to the launch of regular service-user forum and an increase in local service centre foot-fall.
Education
MSc. Digital Marketing -
Manchester Metropolitan University
01.2024
Prof. Diploma in Marketing (Bachelors Level) -
Chartered Institute of Marketing (CIM)
01.2012
HND in Design (Graphic Design & Advertising) (Bachelors Level) -
Stockport College
01.1995
Skills
- Consumer-led marketing
- Digital channel marketing
- Brand development
- Supervision and leadership
- Interpersonal Communication
- Calm Under Pressure
- Relationship Building
- Social Perceptiveness
- Time Management
- Dependable and Responsible
- Attention to Detail
- Analytical Thinking
Languages
English
Native or Bilingual
Certification
- CIM Fellow
- DMA Member
Linkedin Profile
linkedin.com/in/jayneechristopherbintley
Additional Professional Development
- Management (Level 7, Masters Level) QCF (prev. NVQ)
- Certificate Digital Marketing Chartered Institute Marketing (CIM)
Volunteer Experience
- Definity ESG Employee Group - 2023
- Manulife Employee Giving Ambassador - 2019-20
- MBNA Charity Committee Member - 1998-2005
Timeline
Senior Specialist, Marketing Strategy & Planning
Economical lnsuran ce (Definity Financial)
06.2021 - 11.2023
Marketing Consultant & Founder
Love4Marketing
02.2020 - Current
Marketing Manager - Group Benefits
Manulife
05.2016 - 02.2020
Integrated Marketing Manager
3H Communications
06.2015 - 05.2016
Head of Marketing and Communications
Alternative Futures Group (AFG) Ltd.
07.2010 - 05.2014
Marketing and Communications Manager
Lighthouse Project (NW) Ltd.
12.2005 - 09.2009
MSc. Digital Marketing -
Manchester Metropolitan University
Prof. Diploma in Marketing (Bachelors Level) -
Chartered Institute of Marketing (CIM)
HND in Design (Graphic Design & Advertising) (Bachelors Level) -
Stockport College
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