Jaymie Moore
Monterey
Summary
I'm a marketing manager with experience in successfully developing and managing large-scale initiatives and events to increase sales. I have expertise and a proven track-record in creative visuals ( photography, video and podcasting), messaging, event planning, project management and measuring outcomes.
Overview
8
8
years of professional experience
Work History
Marketing Specialist
Ocean Mist Farms
01.2022 - 07.2023
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Coordinated with cross-functional teams to ensure alignment of marketing objectives with overall business goals.
- Orchestrated product demonstrations at industry events, generating interest and facilitating lead capture.
- Streamlined event management processes, facilitating successful trade shows and industry conferences.
- Designed and distributed marketing collateral, supporting sales team efforts and enhancing brand recognition.
- Managed customer feedback channels, improving product offerings and customer satisfaction.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
Marketing Manager
ProAct, LLC
11.2018 - 07.2020
- Company Overview: multi-national foodservice distributor
- I was hired as a Marketing Coordinator to oversee this multi-national foodservice distributor's four annual events, tradeshow strategy, and assist with content development
- Within a year I was promoted to Marketing Manager after overseeing the successful launch of their culinary program that included a Culinary Summit for top customers, suppliers and distribution partners that covered it's budget of $524k
- Event Coordination
- Event and Content Management
- Oversaw all logistics of hosted events including RFPs & contracts, sponsorships, content, expo, F&B, hotel, travel, promotion and registration
- Created and managed event budgets to deliver at or below projected costs
- Communication point-person including vendor, speaker, media, volunteer and attendee communications, multiple schedule creation, and day-of event coordination
- Planned and executed tradeshow / expo participation
- Produced multiple video and photo shoots
- Sourcing vignettes in multiple growing regions including Mexico
- Advertising and education pieces for online and broadcast
- Culinary education pieces with celebrity chefs
- Produced and Hosted Colorful Plates Podcast for chefs
- Planned content, scripted, interviewed subjects, edited episodes
- Promoted, and built advertising revenue and audience
- Sales Support
- Developed customer welcome kits, and customized messaging solutions
- Assisted with the creation of prospecting funnel
- Managed multiple Social Media channels promoting all parts of the supply chain
- Managed site content for colorful plates.co
- Assisted with strategic approach to supply chain and partnerships
- Multi-national foodservice distributor
General Manager
De Tierra Vineyards
02.2015 - 10.2018
- I was hired at De Tierra as a sales associate in their tasting room, but was soon entrusted as General Manager to oversee operations in Wine Club memberships, Tasting Room management and development of 32 regional wholesale accounts
- Wine Club:
- Managed ongoing relationships with wine club members and customers
- Developed and oversaw processes wine club shipments
- Coordinated all logistics, and promoted creative wine club events
- Tasting Room:
- Managed Tasting Room operations, inventory and all employees - hiring, payroll, training, scheduling
- Oversaw weekly, monthly, quarterly, and annual sales reviews leading to innovative incentivization strategies to sell more product
- Wholesale:
- Fostered and grew regional wholesale accounts
- Managed distributor and national broker relationships
Education
Bachelor of Arts - Film And Video Production
California State University Monterey Bay
Seaside, CA12-2014
Skills
- Social media management
- Digital marketing
- CRM management
- Time management
- Graphic design
- Communications management
- Project management
- Client needs assessment
- Multimedia editing
- Scheduling
- Sales funnel management
- Podcast production
- Microsoft office
- Email marketing
- Digital media
Timeline
Marketing Specialist
Ocean Mist Farms
01.2022 - 07.2023
Marketing Manager
ProAct, LLC
11.2018 - 07.2020
General Manager
De Tierra Vineyards
02.2015 - 10.2018
Bachelor of Arts - Film And Video Production
California State University Monterey Bay
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