Over 10 years of experience in market research, delivering data-driven solutions to solve complex business challenges. Expertise in key methodologies, including NPS, CSAT, Tracking, Segmentation, and more.
- Skilled in end-to-end project management, with a proven ability to analyze diverse datasets and provide actionable insights and compelling recommendations to key stakeholders.
- Proficient in SPSS and the MS Office Suite (Excel, PowerPoint, Word); working knowledge of SQL.
- Experience with diverse data types, including qualitative, quantitative, scan, and syndicated data.
- Successfully managed strategic accounts for top-tier clients such as Google, Lego, Tim Hortons, PepsiCo, Mondelez, Kraft Heinz, Indigo, Vodafone, and TD across two continents.